SlideShare a Scribd company logo

Content marketing myths

•Download as PPTX, PDF•
•
introtodigital
introtodigital

Content marketing myths, key points in a short presentation, 3 myths debunked

Marketing
1 of 6
Content Marketing Myths 3 Myths Debunked
Myth #1: My customers are not social and content marketing and social media are separate so I don’t need to worry about it. 1. 72% of American adults who are online use social media 2. 85% of American adults are online 3. 43% of Americans over 65 years old use social media Market research link: Pew Internet
Myth #2: Social Media Will Kill Email and Make It Obsolete Should be used as “complimentary tactics, not oppositional ones.” - Jay Baer The customer has given you permission to contact them Just as personal as social media
Myth #3: The Rules Are Different in B2B; You Target a Business Rather Than a Person Business is becoming more and more about personal connections All B2B customers are also B2C customers Personal content helps to humanize the business
Resources: Other Myth Blogs  Convince and Convert 11 Myths  Singlegrain 10 Myths  Content Marketing Institute 18 Myths  Jeff Bullas 7 Big Myths  Search Engine Watch 5 Myths  I Media Connection 5 Myths  Marketing Insider Group 9 Myths
“The next time you hear a social media myth, question it. Ask for proof, and ask out loud” – Dan Zarella (Social Media Scientist, Hubspot) Don’t be seduced by myths; most tend to be untrue.

Recommended

Developing a blogging strategy
Developing a blogging strategyDeveloping a blogging strategy
Developing a blogging strategyLee Jorgenson
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAntonio Riles
 
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
 
Upping Your Social Media Trust Factor
Upping Your Social Media Trust FactorUpping Your Social Media Trust Factor
Upping Your Social Media Trust FactorDr. Rachna Jain
 
Social Media Signals
Social Media SignalsSocial Media Signals
Social Media SignalsKristopher Jones
 
How To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business GrowthHow To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business GrowthRavin Kapadia
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media StrategyKelly Delgado
 
FinalReport
FinalReportFinalReport
FinalReportVanessa Gillette
 

Recommended

Developing a blogging strategy
Developing a blogging strategyDeveloping a blogging strategy
Developing a blogging strategyLee Jorgenson
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAntonio Riles
 
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
 
Upping Your Social Media Trust Factor
Upping Your Social Media Trust FactorUpping Your Social Media Trust Factor
Upping Your Social Media Trust FactorDr. Rachna Jain
 
Social Media Signals
Social Media SignalsSocial Media Signals
Social Media SignalsKristopher Jones
 
How To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business GrowthHow To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business GrowthRavin Kapadia
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media StrategyKelly Delgado
 
FinalReport
FinalReportFinalReport
FinalReportVanessa Gillette
 
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)Vision Critical
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Jessica Bass
 
Agency + Publisher: A Modern Love Story at DAS, 10/22/14
Agency + Publisher: A Modern Love Story at DAS, 10/22/14Agency + Publisher: A Modern Love Story at DAS, 10/22/14
Agency + Publisher: A Modern Love Story at DAS, 10/22/14Digiday
 
Social Media: A Land of Elves and Myths
Social Media: A Land of Elves and MythsSocial Media: A Land of Elves and Myths
Social Media: A Land of Elves and MythsMatt Bamford-Bowes
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy John Townsend
 
Facebook for Real Estate
Facebook for Real EstateFacebook for Real Estate
Facebook for Real EstateDave Woodson
 
Dolphins Social Media Strategy
Dolphins Social Media StrategyDolphins Social Media Strategy
Dolphins Social Media StrategyKatie Hayworth
 
Social Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsSocial Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsUniversity of Florida
 
Project 3
Project 3Project 3
Project 3Marissa Gavin
 
Project 1 - Social Media Management
Project 1 - Social Media ManagementProject 1 - Social Media Management
Project 1 - Social Media ManagementChase Granger
 
Reaching Muslims Online
Reaching Muslims OnlineReaching Muslims Online
Reaching Muslims OnlineJanet Thaeler
 
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017Randall Mikkelsen
 
Adapt or Vanish: 5 Killer PR Tips to Integrate Social Media
Adapt or Vanish: 5 Killer PR Tips to Integrate Social MediaAdapt or Vanish: 5 Killer PR Tips to Integrate Social Media
Adapt or Vanish: 5 Killer PR Tips to Integrate Social MediaCindy Kim
 
New york giants
New york giantsNew york giants
New york giantsAshley Bowen
 
Shrm12 social-media-101 copy
Shrm12 social-media-101 copyShrm12 social-media-101 copy
Shrm12 social-media-101 copyJessica Miller-Merrell
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media StrategyCourtney Moberley
 
Social Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesSocial Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesShane Gibson
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for NonprofitsBeth Dunn
 
Social media prezi 4 seminary
Social media prezi 4 seminarySocial media prezi 4 seminary
Social media prezi 4 seminaryRyan Cox
 
[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social Media[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
 
Content Marketing That Matters
Content Marketing That MattersContent Marketing That Matters
Content Marketing That Mattersintrotodigital
 
How to enhance your content marketing strategy
How to enhance your content marketing strategy How to enhance your content marketing strategy
How to enhance your content marketing strategy introtodigital
 

More Related Content

What's hot

What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)Vision Critical
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Jessica Bass
 
Agency + Publisher: A Modern Love Story at DAS, 10/22/14
Agency + Publisher: A Modern Love Story at DAS, 10/22/14Agency + Publisher: A Modern Love Story at DAS, 10/22/14
Agency + Publisher: A Modern Love Story at DAS, 10/22/14Digiday
 
Social Media: A Land of Elves and Myths
Social Media: A Land of Elves and MythsSocial Media: A Land of Elves and Myths
Social Media: A Land of Elves and MythsMatt Bamford-Bowes
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy John Townsend
 
Facebook for Real Estate
Facebook for Real EstateFacebook for Real Estate
Facebook for Real EstateDave Woodson
 
Dolphins Social Media Strategy
Dolphins Social Media StrategyDolphins Social Media Strategy
Dolphins Social Media StrategyKatie Hayworth
 
Social Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsSocial Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsUniversity of Florida
 
Project 1 - Social Media Management
Project 1 - Social Media ManagementProject 1 - Social Media Management
Project 1 - Social Media ManagementChase Granger
 
Reaching Muslims Online
Reaching Muslims OnlineReaching Muslims Online
Reaching Muslims OnlineJanet Thaeler
 
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017Randall Mikkelsen
 
Adapt or Vanish: 5 Killer PR Tips to Integrate Social Media
Adapt or Vanish: 5 Killer PR Tips to Integrate Social MediaAdapt or Vanish: 5 Killer PR Tips to Integrate Social Media
Adapt or Vanish: 5 Killer PR Tips to Integrate Social MediaCindy Kim
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media StrategyCourtney Moberley
 
Social Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesSocial Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesShane Gibson
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for NonprofitsBeth Dunn
 
Social media prezi 4 seminary
Social media prezi 4 seminarySocial media prezi 4 seminary
Social media prezi 4 seminaryRyan Cox
 
[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social Media[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
 

What's hot (20)

What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy
 
Agency + Publisher: A Modern Love Story at DAS, 10/22/14
Agency + Publisher: A Modern Love Story at DAS, 10/22/14Agency + Publisher: A Modern Love Story at DAS, 10/22/14
Agency + Publisher: A Modern Love Story at DAS, 10/22/14
 
Social Media: A Land of Elves and Myths
Social Media: A Land of Elves and MythsSocial Media: A Land of Elves and Myths
Social Media: A Land of Elves and Myths
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy
 
Facebook for Real Estate
Facebook for Real EstateFacebook for Real Estate
Facebook for Real Estate
 
Dolphins Social Media Strategy
Dolphins Social Media StrategyDolphins Social Media Strategy
Dolphins Social Media Strategy
 
Social Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsSocial Media Strategy- Miami Dolphins
Social Media Strategy- Miami Dolphins
 
Project 3
Project 3Project 3
Project 3
 
Project 1 - Social Media Management
Project 1 - Social Media ManagementProject 1 - Social Media Management
Project 1 - Social Media Management
 
Reaching Muslims Online
Reaching Muslims OnlineReaching Muslims Online
Reaching Muslims Online
 
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017
Fake News: What's the Real Story - Randall Mikkelsen August 29, 2017
 
Adapt or Vanish: 5 Killer PR Tips to Integrate Social Media
Adapt or Vanish: 5 Killer PR Tips to Integrate Social MediaAdapt or Vanish: 5 Killer PR Tips to Integrate Social Media
Adapt or Vanish: 5 Killer PR Tips to Integrate Social Media
 
New york giants
New york giantsNew york giants
New york giants
 
Shrm12 social-media-101 copy
Shrm12 social-media-101 copyShrm12 social-media-101 copy
Shrm12 social-media-101 copy
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media Strategy
 
Social Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesSocial Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial Enterprises
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for Nonprofits
 
Social media prezi 4 seminary
Social media prezi 4 seminarySocial media prezi 4 seminary
Social media prezi 4 seminary
 
[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social Media[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social Media
 

Viewers also liked

Content Marketing That Matters
Content Marketing That MattersContent Marketing That Matters
Content Marketing That Mattersintrotodigital
 
How to enhance your content marketing strategy
How to enhance your content marketing strategy How to enhance your content marketing strategy
How to enhance your content marketing strategy introtodigital
 
Top 4 Tools for Content Marketers
Top 4 Tools for Content MarketersTop 4 Tools for Content Marketers
Top 4 Tools for Content Marketersintrotodigital
 
Laura lover content marketing presentation 2
Laura lover content marketing presentation 2Laura lover content marketing presentation 2
Laura lover content marketing presentation 2introtodigital
 
Part (I) Fourier Series Using Maple, Prof. Ayad Shahoot
Part (I) Fourier Series Using Maple, Prof. Ayad ShahootPart (I) Fourier Series Using Maple, Prof. Ayad Shahoot
Part (I) Fourier Series Using Maple, Prof. Ayad ShahootAyad Shahoot
 
10 strategies slide share 11.6.16
10 strategies slide share 11.6.1610 strategies slide share 11.6.16
10 strategies slide share 11.6.16introtodigital
 
8 Habits of Effective B2B Content Marketers
8 Habits of Effective B2B Content Marketers8 Habits of Effective B2B Content Marketers
8 Habits of Effective B2B Content Marketersintrotodigital
 
Effective Video Content Marketing
Effective Video Content Marketing Effective Video Content Marketing
Effective Video Content Marketing introtodigital
 
The Power of the Buyer Persona
The Power of the Buyer PersonaThe Power of the Buyer Persona
The Power of the Buyer Personaintrotodigital
 

Viewers also liked (11)

Content Marketing That Matters
Content Marketing That MattersContent Marketing That Matters
Content Marketing That Matters
 
How to enhance your content marketing strategy
How to enhance your content marketing strategy How to enhance your content marketing strategy
How to enhance your content marketing strategy
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
 
Top 4 Tools for Content Marketers
Top 4 Tools for Content MarketersTop 4 Tools for Content Marketers
Top 4 Tools for Content Marketers
 
Laura lover content marketing presentation 2
Laura lover content marketing presentation 2Laura lover content marketing presentation 2
Laura lover content marketing presentation 2
 
SiBiC_Case_Study
SiBiC_Case_StudySiBiC_Case_Study
SiBiC_Case_Study
 
Part (I) Fourier Series Using Maple, Prof. Ayad Shahoot
Part (I) Fourier Series Using Maple, Prof. Ayad ShahootPart (I) Fourier Series Using Maple, Prof. Ayad Shahoot
Part (I) Fourier Series Using Maple, Prof. Ayad Shahoot
 
10 strategies slide share 11.6.16
10 strategies slide share 11.6.1610 strategies slide share 11.6.16
10 strategies slide share 11.6.16
 
8 Habits of Effective B2B Content Marketers
8 Habits of Effective B2B Content Marketers8 Habits of Effective B2B Content Marketers
8 Habits of Effective B2B Content Marketers
 
Effective Video Content Marketing
Effective Video Content Marketing Effective Video Content Marketing
Effective Video Content Marketing
 
The Power of the Buyer Persona
The Power of the Buyer PersonaThe Power of the Buyer Persona
The Power of the Buyer Persona
 

Similar to Content marketing myths

How The C-Suite Use Social Media [With a focus on Twitter]
How The C-Suite Use Social Media [With a focus on Twitter]How The C-Suite Use Social Media [With a focus on Twitter]
How The C-Suite Use Social Media [With a focus on Twitter]Jeph Maystruck
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO'sAgency 323
 
Public/Private Social Media
Public/Private Social Media Public/Private Social Media
Public/Private Social Media For3, LLC
 
Intorduction to social media
Intorduction to social mediaIntorduction to social media
Intorduction to social mediaJody Chandler
 
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Mediajonmoss
 
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social MediaMMLabs
 
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...dlvr.it
 
Putting the Social in Social Media: How to Use the Social Web to Network and ...
Putting the Social in Social Media: How to Use the Social Web to Network and ...Putting the Social in Social Media: How to Use the Social Web to Network and ...
Putting the Social in Social Media: How to Use the Social Web to Network and ...Jacki Halas
 
Was think forward_2020
Was think forward_2020Was think forward_2020
Was think forward_2020Huyen Nguyen
 
Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Trust EMedia
 
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19Marie Ennis-O'Connor
 
Leveraging Social Media to Tell Your Story
Leveraging Social Media to Tell Your StoryLeveraging Social Media to Tell Your Story
Leveraging Social Media to Tell Your StoryBrian Tinsman
 
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?Eric T. Tung
 
Social Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and GamingSocial Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and GamingShane Gibson
 
Putting Social Media to Work For Non-Profit Organizations
Putting Social Media to Work For Non-Profit OrganizationsPutting Social Media to Work For Non-Profit Organizations
Putting Social Media to Work For Non-Profit OrganizationsGary Moneysmith
 
Baby Boomers and Social Media Success
Baby Boomers and Social Media SuccessBaby Boomers and Social Media Success
Baby Boomers and Social Media SuccessNancy Cavanaugh
 

Similar to Content marketing myths (20)

How The C-Suite Use Social Media [With a focus on Twitter]
How The C-Suite Use Social Media [With a focus on Twitter]How The C-Suite Use Social Media [With a focus on Twitter]
How The C-Suite Use Social Media [With a focus on Twitter]
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO's
 
Public/Private Social Media
Public/Private Social Media Public/Private Social Media
Public/Private Social Media
 
Intorduction to social media
Intorduction to social mediaIntorduction to social media
Intorduction to social media
 
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
 
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
 
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Putting the Social in Social Media: How to Use the Social Web to Network and ...
Putting the Social in Social Media: How to Use the Social Web to Network and ...Putting the Social in Social Media: How to Use the Social Web to Network and ...
Putting the Social in Social Media: How to Use the Social Web to Network and ...
 
Was think forward_2020
Was think forward_2020Was think forward_2020
Was think forward_2020
 
We are social 2020
We are social 2020We are social 2020
We are social 2020
 
Socialmedia2019
Socialmedia2019Socialmedia2019
Socialmedia2019
 
Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)
 
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
 
Leveraging Social Media to Tell Your Story
Leveraging Social Media to Tell Your StoryLeveraging Social Media to Tell Your Story
Leveraging Social Media to Tell Your Story
 
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
 
Social Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and GamingSocial Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and Gaming
 
Putting Social Media to Work For Non-Profit Organizations
Putting Social Media to Work For Non-Profit OrganizationsPutting Social Media to Work For Non-Profit Organizations
Putting Social Media to Work For Non-Profit Organizations
 
Baby Boomers and Social Media Success
Baby Boomers and Social Media SuccessBaby Boomers and Social Media Success
Baby Boomers and Social Media Success
 
3 fresh ways to look at moms (Mommy Insights crowd-sourcing)
3 fresh ways to look at moms (Mommy Insights crowd-sourcing) 3 fresh ways to look at moms (Mommy Insights crowd-sourcing)
3 fresh ways to look at moms (Mommy Insights crowd-sourcing)
 

More from introtodigital

CM Blog Slideshare TMyers.pptx
CM Blog Slideshare TMyers.pptxCM Blog Slideshare TMyers.pptx
CM Blog Slideshare TMyers.pptxintrotodigital
 
5Tips ( To Scaling your content marketing strategy1).pdf
5Tips ( To Scaling your content marketing strategy1).pdf5Tips ( To Scaling your content marketing strategy1).pdf
5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
 
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...introtodigital
 
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Post
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog PostBlogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Post
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Postintrotodigital
 
Content marketing blog post.pdf
Content marketing blog post.pdfContent marketing blog post.pdf
Content marketing blog post.pdfintrotodigital
 
Los Rios Rock School Content Marketing Strategy.pdf
Los Rios Rock School Content Marketing Strategy.pdfLos Rios Rock School Content Marketing Strategy.pdf
Los Rios Rock School Content Marketing Strategy.pdfintrotodigital
 
Morgan Lewis Content Marketing Blog Post.pptx
Morgan Lewis Content Marketing Blog Post.pptxMorgan Lewis Content Marketing Blog Post.pptx
Morgan Lewis Content Marketing Blog Post.pptxintrotodigital
 
UGC Content Marketing .pptx
UGC Content Marketing .pptxUGC Content Marketing .pptx
UGC Content Marketing .pptxintrotodigital
 
Content Marketing Trends.pdf
Content Marketing Trends.pdfContent Marketing Trends.pdf
Content Marketing Trends.pdfintrotodigital
 
suncica worth - content marketing.pdf
suncica worth - content marketing.pdfsuncica worth - content marketing.pdf
suncica worth - content marketing.pdfintrotodigital
 
Basics of Instagram Marketing
Basics of Instagram MarketingBasics of Instagram Marketing
Basics of Instagram Marketingintrotodigital
 
Howtogetbacklinks.pptx
Howtogetbacklinks.pptxHowtogetbacklinks.pptx
Howtogetbacklinks.pptxintrotodigital
 
blog post takashi miyake.pptx
blog post takashi miyake.pptxblog post takashi miyake.pptx
blog post takashi miyake.pptxintrotodigital
 
9 Content Strategy Tips for Email Marketers.pptx
9 Content Strategy Tips for Email Marketers.pptx9 Content Strategy Tips for Email Marketers.pptx
9 Content Strategy Tips for Email Marketers.pptxintrotodigital
 
SlideSharePowerPointKatieFly.pptx
SlideSharePowerPointKatieFly.pptxSlideSharePowerPointKatieFly.pptx
SlideSharePowerPointKatieFly.pptxintrotodigital
 
Content Marketing Trends 2022.pptx
Content Marketing Trends 2022.pptxContent Marketing Trends 2022.pptx
Content Marketing Trends 2022.pptxintrotodigital
 
3 Content Marketing Formats You Should Know
3 Content Marketing Formats You Should Know3 Content Marketing Formats You Should Know
3 Content Marketing Formats You Should Knowintrotodigital
 
Content Marketing Plan.pptx
Content Marketing Plan.pptxContent Marketing Plan.pptx
Content Marketing Plan.pptxintrotodigital
 
How to Increase Video content through UGC - Blog Post Kheil.pptx
How to Increase Video content through UGC - Blog Post Kheil.pptxHow to Increase Video content through UGC - Blog Post Kheil.pptx
How to Increase Video content through UGC - Blog Post Kheil.pptxintrotodigital
 

More from introtodigital (20)

CM Blog Slideshare TMyers.pptx
CM Blog Slideshare TMyers.pptxCM Blog Slideshare TMyers.pptx
CM Blog Slideshare TMyers.pptx
 
5Tips ( To Scaling your content marketing strategy1).pdf
5Tips ( To Scaling your content marketing strategy1).pdf5Tips ( To Scaling your content marketing strategy1).pdf
5Tips ( To Scaling your content marketing strategy1).pdf
 
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...
 
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Post
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog PostBlogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Post
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Post
 
Content marketing blog post.pdf
Content marketing blog post.pdfContent marketing blog post.pdf
Content marketing blog post.pdf
 
Los Rios Rock School Content Marketing Strategy.pdf
Los Rios Rock School Content Marketing Strategy.pdfLos Rios Rock School Content Marketing Strategy.pdf
Los Rios Rock School Content Marketing Strategy.pdf
 
Morgan Lewis Content Marketing Blog Post.pptx
Morgan Lewis Content Marketing Blog Post.pptxMorgan Lewis Content Marketing Blog Post.pptx
Morgan Lewis Content Marketing Blog Post.pptx
 
UGC Content Marketing .pptx
UGC Content Marketing .pptxUGC Content Marketing .pptx
UGC Content Marketing .pptx
 
Content Marketing Trends.pdf
Content Marketing Trends.pdfContent Marketing Trends.pdf
Content Marketing Trends.pdf
 
suncica worth - content marketing.pdf
suncica worth - content marketing.pdfsuncica worth - content marketing.pdf
suncica worth - content marketing.pdf
 
Basics of Instagram Marketing
Basics of Instagram MarketingBasics of Instagram Marketing
Basics of Instagram Marketing
 
Howtogetbacklinks.pptx
Howtogetbacklinks.pptxHowtogetbacklinks.pptx
Howtogetbacklinks.pptx
 
blog post takashi miyake.pptx
blog post takashi miyake.pptxblog post takashi miyake.pptx
blog post takashi miyake.pptx
 
9 Content Strategy Tips for Email Marketers.pptx
9 Content Strategy Tips for Email Marketers.pptx9 Content Strategy Tips for Email Marketers.pptx
9 Content Strategy Tips for Email Marketers.pptx
 
SlideSharePowerPointKatieFly.pptx
SlideSharePowerPointKatieFly.pptxSlideSharePowerPointKatieFly.pptx
SlideSharePowerPointKatieFly.pptx
 
SEO-Presentation.pdf
SEO-Presentation.pdfSEO-Presentation.pdf
SEO-Presentation.pdf
 
Content Marketing Trends 2022.pptx
Content Marketing Trends 2022.pptxContent Marketing Trends 2022.pptx
Content Marketing Trends 2022.pptx
 
3 Content Marketing Formats You Should Know
3 Content Marketing Formats You Should Know3 Content Marketing Formats You Should Know
3 Content Marketing Formats You Should Know
 
Content Marketing Plan.pptx
Content Marketing Plan.pptxContent Marketing Plan.pptx
Content Marketing Plan.pptx
 
How to Increase Video content through UGC - Blog Post Kheil.pptx
How to Increase Video content through UGC - Blog Post Kheil.pptxHow to Increase Video content through UGC - Blog Post Kheil.pptx
How to Increase Video content through UGC - Blog Post Kheil.pptx
 

Recently uploaded

What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingDove Soft Ltd
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdfHow To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdfSOFTTECHHUB
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxBest Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 

Recently uploaded (20)

What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel Marketing
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdfHow To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentation
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxBest Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptx
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 

Content marketing myths

  • 2. Myth #1: My customers are not social and content marketing and social media are separate so I don’t need to worry about it. 1. 72% of American adults who are online use social media 2. 85% of American adults are online 3. 43% of Americans over 65 years old use social media Market research link: Pew Internet
  • 3. Myth #2: Social Media Will Kill Email and Make It Obsolete Should be used as “complimentary tactics, not oppositional ones.” - Jay Baer The customer has given you permission to contact them Just as personal as social media
  • 4. Myth #3: The Rules Are Different in B2B; You Target a Business Rather Than a Person Business is becoming more and more about personal connections All B2B customers are also B2C customers Personal content helps to humanize the business
  • 5. Resources: Other Myth Blogs  Convince and Convert 11 Myths  Singlegrain 10 Myths  Content Marketing Institute 18 Myths  Jeff Bullas 7 Big Myths  Search Engine Watch 5 Myths  I Media Connection 5 Myths  Marketing Insider Group 9 Myths
  • 6. “The next time you hear a social media myth, question it. Ask for proof, and ask out loud” – Dan Zarella (Social Media Scientist, Hubspot) Don’t be seduced by myths; most tend to be untrue.