It's time to take a look back at all that happened in the SEO world in 2019. Are you still up-to-date? Presentation by Bart Wagener. How can you make sure your website stays relevant and is optimized for the top search engines? We will share our secret weapons with you.

2. Amsterdam SEO Meetup
➔ A forum to exchange, reflect and share about SEO and related disciplines
➔ For newbies, curious and experts
➔ Working in startups, SMBs, corporations, agencies, freelancers, etc.
➔ Monthly meetup with talks, networking and beers/drinks
➔ Always looking for:
HostsSpeakers SponsorsTopics

3. 2019 SEO Wrap-Up
Bart Wagener

4. SEO in 2019 -
a wrap up by
Bart Wagener

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Bart Wagener
SEO-specialist for +/- 4 years
SDIM
Action
Front ender
Copywriter

6. SEO in 2019 6

7. 1.
The algorithm
updates

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The core algorithm
updates
▫ EAT & YMYL in February
▪ If “your money or your life”
▪ Then, expertise, authority & trustworthiness weigh
heavier
▫ “March 2019 Core Update”
▪ Inconclusive impact
▫ “June 2019 Core Update”
▪ Again inconclusive. Winners & losers

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The core algorithm
updates
▫ “September 2019 Core Update”
▪ Your money or your life!
▪ Health and travel - Sistrix & Rankranger
▫ BERT
▪ Bidrectional something something
Transformers!
▪ Natural language understanding

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The trend
Call ‘em whatever you want. I draw these
conclusions
▫ Write and optimize for users
▫ Grab intention
▫ Google applies ethics
▪ “Benevolent dictator?”
▫ Heading towards a spoken interface

11. “Don’t chase algorithms
Google
11

12. “Nothing really changed in SEO in 2019. Your
jobs are still the same.
▫ Write the best answer for your users
▫ Tell people to write the best answer for a
query.
▫ Build sites that quickly…. Answer queries.
Bart Wagener
12

13. 2.
Zero click is
stealing your
traffic

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What’SERP
Google wants to provide that answer.
FAST!

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21. Write for it
Make sure you are there before
someone else is
Adjust keyword strategy
Optimize for these kinds of queries
Get value from it
Convert
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22. 3.
Sponsored and
UGC link
attributes

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New link attributes
▫ Rel=’sponsored’
▫ Rel=’UGC’
▫ Link attributes as a hint
I guess links still matter

24. 4.
Bye Bye paginated
content?

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Joke’s on you
▫ For spending thousands of hours on
implementing rel=’next’ and rel=’prev’
▫ Google “gets it” regardless
▫ I say: still use when you can / if there is no
technical inheritance
▫ And don’t just put all content on one page…

28. 5.
Voice assistants got
pretty good

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Hey Google…

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Thanks!
Any questions?
Just Bing me…
Bart Wagener

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