Lauren Wilson: Graduate Life at Impression NottinghamLaura Hampton
Lauren Wilson, digital PR executive at Impression, Nottingham, shares her experience of the company's graduate scheme and explains why she chose the city as her home after university.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
Marie Haynes — How to Leverage E-A-T with Your Content StrategySemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
Mozcon 2018 - Bigger data Requires Bigger ToolsWil Reynolds
Big data is all around us, but if we keep using excel, we're going to get stuck this presentation is a primer for digital marketers on what is possible when you join PPC, Analytics, SEO, & more data together.
Lauren Wilson: Graduate Life at Impression NottinghamLaura Hampton
Lauren Wilson, digital PR executive at Impression, Nottingham, shares her experience of the company's graduate scheme and explains why she chose the city as her home after university.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
Marie Haynes — How to Leverage E-A-T with Your Content StrategySemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
Mozcon 2018 - Bigger data Requires Bigger ToolsWil Reynolds
Big data is all around us, but if we keep using excel, we're going to get stuck this presentation is a primer for digital marketers on what is possible when you join PPC, Analytics, SEO, & more data together.
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
Mozcon 2017 - I'd rather be Ranked, Then RankedWil Reynolds
The role that doing great work and building a brand has, when combined with search visibility. How do we get to truly get to the problems people are experiencing and making sure we are truly solving THEIR issues.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
Planning a site migration?
Migrations are one of the more difficult – and often dreaded – SEO tasks.
To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue.
In this Search Engine Journal webinar you will learn how to make sure your migration goes as smoothly as possible.
Cody Gault, Migration Services Lead at Conductor, covers the most common site migration issues so you are prepared to handle them.
In this presentation, you’ll learn:
Where issues arise with migrations.
How to avoid or solve migration issues.
General SEO migration best practices in order to make sure you’re as successful as possible.
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...Authoritas
Get practical advice from SEO experts: Kristina Azarenko, eCommerce & Technical SEO Consultant; Paul Lovell, Founder of Always Evolving SEO and SEO Director of Blue Array, Luci Wood.
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for driving more organic traffic to your eCommerce site or store using proven search engine optimization techniques and strategies. These talks are offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=H4qwFgPkN9w
Tags:
ecommerce, ecommerce seo, seo presentation, seo ppt
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
Optimize Your SharePoint Strategy for the New YearFpweb
Do you want SharePoint to perform like the enterprise solution it’s supposed to? Join Fpweb.net and Eric Riz, Founder and CEO of Empty Cubicle, Inc. to discover the deployment strategies and tips to develop a business plan using a tried and true SharePoint implementation strategy. It’s time to create the tangible, conceptual workplace that you’ve always wanted SharePoint to be!
Presentation delivered at 2007 National Association of Government Webmasters Conference in Valley Forge, PA. Presenters: Kristy Fifelski (City of Reno) and Tom Johnson (Vision Internet).
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Mart Virkus (Toggl, Chief of Marketing) "Toggl's tips and lessons on using co...Anna Vodyanitskaya
"1. What's the state of content marketing in 2017, and is it worth investing in?
2. What should you do before getting into content marketing?
3. How to find the right channels for sharing your content?
4. How much should you spend on content?
5. How to know it's working & which metrics should you look at?"
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
How Power Bi is Changing Everything I do in SEO & PPCWil Reynolds
This presentation shows why small unjoined data sets limit your ability to consult and create breakthrough insghts with your clients / marketing teams. Too often Power Bi and Tableau are seen as reporting tools, today I show you how to create insights and consulting opportunities.
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
The secret's out! The highest converting landing pages are built backwards. There's a formula for building effective landing pages and The Conversion Scientists are here to lay it out for you.
In this Unwebinar, Brian Massey and Joel Harvey:
- Show you how to build a landing page by starting at the end
- Teach you elements of any landing page
- Critique live landing pages from your fellow marketers
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
Mozcon 2017 - I'd rather be Ranked, Then RankedWil Reynolds
The role that doing great work and building a brand has, when combined with search visibility. How do we get to truly get to the problems people are experiencing and making sure we are truly solving THEIR issues.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
Planning a site migration?
Migrations are one of the more difficult – and often dreaded – SEO tasks.
To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue.
In this Search Engine Journal webinar you will learn how to make sure your migration goes as smoothly as possible.
Cody Gault, Migration Services Lead at Conductor, covers the most common site migration issues so you are prepared to handle them.
In this presentation, you’ll learn:
Where issues arise with migrations.
How to avoid or solve migration issues.
General SEO migration best practices in order to make sure you’re as successful as possible.
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...Authoritas
Get practical advice from SEO experts: Kristina Azarenko, eCommerce & Technical SEO Consultant; Paul Lovell, Founder of Always Evolving SEO and SEO Director of Blue Array, Luci Wood.
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for driving more organic traffic to your eCommerce site or store using proven search engine optimization techniques and strategies. These talks are offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=H4qwFgPkN9w
Tags:
ecommerce, ecommerce seo, seo presentation, seo ppt
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
Optimize Your SharePoint Strategy for the New YearFpweb
Do you want SharePoint to perform like the enterprise solution it’s supposed to? Join Fpweb.net and Eric Riz, Founder and CEO of Empty Cubicle, Inc. to discover the deployment strategies and tips to develop a business plan using a tried and true SharePoint implementation strategy. It’s time to create the tangible, conceptual workplace that you’ve always wanted SharePoint to be!
Presentation delivered at 2007 National Association of Government Webmasters Conference in Valley Forge, PA. Presenters: Kristy Fifelski (City of Reno) and Tom Johnson (Vision Internet).
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Mart Virkus (Toggl, Chief of Marketing) "Toggl's tips and lessons on using co...Anna Vodyanitskaya
"1. What's the state of content marketing in 2017, and is it worth investing in?
2. What should you do before getting into content marketing?
3. How to find the right channels for sharing your content?
4. How much should you spend on content?
5. How to know it's working & which metrics should you look at?"
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
How Power Bi is Changing Everything I do in SEO & PPCWil Reynolds
This presentation shows why small unjoined data sets limit your ability to consult and create breakthrough insghts with your clients / marketing teams. Too often Power Bi and Tableau are seen as reporting tools, today I show you how to create insights and consulting opportunities.
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
The secret's out! The highest converting landing pages are built backwards. There's a formula for building effective landing pages and The Conversion Scientists are here to lay it out for you.
In this Unwebinar, Brian Massey and Joel Harvey:
- Show you how to build a landing page by starting at the end
- Teach you elements of any landing page
- Critique live landing pages from your fellow marketers
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Katherine Mancuso from Tech Liminal provides an introduction to Google Analytics for the East Bay WordPress Meetup in April 2014: why you need Analytics, how to install the tracking code, what sessions are, how to set up goals and events.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Rankpocalypse! Can SEO Survive Without Rankings?Hileman Group
Because search engine result pages are constantly evolving – and, let’s face it – improving, we need to evolve and improve right along with it. That means we need to stop thinking “keywords” and “links” and start thinking “better user experience” and “quality content”. We call it Rankpocalypse. In this webinar, you’ll learn why organic keyword rankings are dead and how to take actionable steps to ensure your organization doesn’t become dead to search engines, too.
Actionable Voice Search SEO Recommendations to Optimize for Position VJohn Morabito
In this presentation you'll learn:
• Actionable insights for how to rank in “Position V” (voice search)
• How Google indexes/ranks app content for voice assistants, and how to leverage it for brands
• How the landscape on mobile and with home assistants is evolving
• Why doing local listing management is key for brick and mortar voice search success
• How brands can create an effective and affordable voice presence for their customers
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Behind every successful marketing and sales organization is a well-tuned revenue funnel.
A revenue funnel is designed to save businesses from random acts of marketing or fly by the seat of their pant sales. This workshop will help attendees define and create a revenue blueprint that drives prospects from the top of the funnel all the way to customers.
Even if you already have a defined revenue funnel, this session helped you further optimize the buyer’s journey through using data to create marketing and sales touches to drive success. Revenue funnels ensure that marketing and sales are talking to the right person, with the right message at the right time.
As a marketer, you are more than aware that the stories of the individuals directly impacted by the organizations/companies you represent and their goods/services, are what allow our message to connect with the emotions of the intended audiences.
Jim Tagye, Director of Marketing Communications at the Mercy College of Health Sciences presented at AMA Iowa's June special interest group. The nurturing of authentic relationships within the College has placed Tagye in a position to tell compelling stories. Tagye will share his experience working with Applied Art & Technology to create a powerful video story that has allowed the internal marketing team a way to leverage conversations with leadership related to the importance of developing future projects that can have similar impact.
Mercy College of Health Sciences took a series of strategic steps before teaming up with Applied Art & Technology (AAT) who pulled the necessary elements together in such a manner that truly connected the college message with emotions. Creative license was given to AAT so they would not limit their focus on only the best video examples in higher education, rather deliver “the best” in the video industry as an aspirant.
The result is a powerful video story to share that has been and will continue to be shared with key influencers and constituents. Results and metrics from a focused digital campaign serving up the videos, using attributes associated with online behavior in conjunction with Blue Compass was shared.
In 2017, at our April luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. In September 2017, we invited Jeff back to host a video focused workshop where he dove even deeper into the topic of video marketing.
Named a “Woman of Influence” by the Austin Business Journal, Stacy Armijo provides her perspective about how to increase your personal influence and, in turn, elevate the role of the marketing function in your organization. Presented at the March 24th AMA Iowa Special Interest Group.
Slides from the AMA Iowa July 13, 2016 luncheon on Insights that Transform Businesses. Presented by Rob Malcolm, Executive in Residence, Center for Consumer Insight and Marketing Strategy, McCombs School of Business
The session describes how trusted peers get results as other tactics are in decline, especially with millennials. Learn how to success with similar efforts.
This session will provide innovating brainstorming techniques and include an interactive breakout session to take ideas and convert them to action within 15 minutes.
Panelists from a large company, a small company and a software consulting firm will share insights on how their companies are tackling the arena of Big Data and how to leverage a variety of data sources for strategic decision-making.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
4. @WebspecDesign
Search Engine Optimization (SEO)
• Technically:
The methods used to boost the ranking or frequency of a
website in results returned by a search engine, in an
effort to maximize user traffic to the site.
• Simply:
When someone Googles your industry, service, business, or product where
do you land in the search results?
6. @WebspecDesign
Why Should You Care About SEO?
• Search is constantly changing.
• Google updates its algorithms 500-
600 times per year.
• If your competitors are easier to find
via search then customers will go to
them over you- especially local
businesses.
• Higher rankings instill trust in your
potential customers and mean more
traffic to your site.
@WebspecDesign
7. @WebspecDesign
An algorithm is a procedure or formula for solving a problem. For Google, this is
constantly updated to better serve you in your daily quest for answers.
Panda – focusing on high quality, original content
Penguin – filtering out spammy sites
Hummingbird – making search faster and more accurate
“Mobilegeddon” – favoring mobile-friendly sites in search results
In Case You Were Afraid to Ask …
8. @WebspecDesign
SEO Doesn’t Have to Be All or Nothing
As a marketer, Google’s No. 1 philosophy should be your No. 1 philosophy:
“Focus on the user and all else will follow.”
9. @WebspecDesign
Why Google?
Sorry, Bing and Yahoo.
• Google has been in the game since 1999. Bing started in 2005 and Yahoo
shares the Bing search algorithm.
• They have 5x the market share and 5x the data to build their algorithm.
• Search is their main focus; their products come second.
• As of October 2015, 89% of the world used Google for search.
11. @WebspecDesign
Why Should You Care About SEO for Marketing?
• If you think about SEO while you’re implementing
your marketing campaign, you can optimize
content so Google indexes it correctly.
• The market share you gain from being in the top
three Google results is priceless.
• Someday your boss will ask why you’re not on the
front page…and you should probably have thought
about how to fix it.
12. @WebspecDesign
Things You Can Do Today
• Install Google Analytics
& Search Console.
• If you already have it installed, make
sure it’s recording correctly.
• Claim and verify your
“Google My Business” page.
Did you know …
you can actually
call Google?
13. @WebspecDesign
Google+ … More Annoying Than Political Ads
• This isn’t just a social media channel…
• Make sure your Google My Business page
reflects your brand; your presence here is
important for people to digitally find you.
• Update company descriptions, photos,
videos, and tours – even if you aren’t
consistently posting to your page.
16. @WebspecDesign
Things You Can Do Tomorrow
Review all content on your site.
• Identify pain points and make a plan.
• Think about user’s goals.
• Make sure to think about hidden content.
• Examine your SEO, usability, and brand voice.
• Get rid of any duplicate content.
• Resubmit your site map.
Did you know …
Republishing
blogs can lead
to duplicate
content
consequences.
18. @WebspecDesign
No, I Didn’t Say “Black Cat SEO.”
Black hat SEO is defined as using
aggressive SEO strategies or tactics
that only focus on search engines
and not users.
This can be any technique that violates
the search engine’s terms of service.
19. @WebspecDesign
Things You Can Do in 2016
• Update your content.
• Optimize your website.
• Hire an SEO consultant.
• Research new trends.
• Adjust your marketing plan.