Learn how to use your Google My Business profile - a free and easy-to-use tool - to manage and optimize your online presence across Google Search and Maps. - Manage what information people find when they search for your business online - Post updates to showcase what's new and share seasonal offers to increase conversions - Request and respond to reviews; respond to direct messages to build loyalty - Add and share photos to highlight what makes your business special - Add services offered as a "Menu" option in your listing. Create unique appointment URL's to highlight specific services - Publish relevant content and helpful tips using Posts that appear directly on a local search result page. - View insights into how people find your business online - from search keywords to devices used