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THE RESEARCH PROCESS: THE BROAD 
PROBLEM AREA AND DEFINING THE 
PROBLEM STATEMENT 
CHAPTER 3
Objectives 
• Identify problem areas that are likely to be studied in 
organization 
• Discuss how problem areas can be identified in work 
settings 
• State research problems clearly and precisely 
• Explain how primary and secondary data help the 
researcher to develop a problem statement 
• Develop relevant and comprehensive bibliographies for 
any organizational research topic. 
• Write a literature review on any given topic, 
documenting the references in the prescribed manner
Objectives 
• Develop a research proposal 
• Apply all you have learned to a group project that might 
be assigned.
Broad Problem Area 
• Problem: Any situation where a gap exists between the 
actual and the desired ideal situation 
• Examples: 
- Effectiveness of a training program 
- Sales 
- Career advancement for selected group of people 
- IT system 
- Flexible working hours etc, etc.
Preliminary Information Gathering 
• Nature of information to be gathered 
• Background information on the organization 
• Prevailing knowledge on the topic
Nature of information to be gathered 
• Primary data 
(interviews: structured and unstructured, review existing 
source of information, observation of people, events, 
objects, questionnaire etc.). 
• Secondary data (company web-site, published records, 
statistical bulletins, government publications etc.
Background Information on the 
Organization 
• The origin and history of the company – when it came 
into being, business it is in, rate of growth, ownership 
and control, and so on. 
• Size in terms of employees, assets or both 
• Charter – purpose and ideology 
• Location – regional, national or other 
• Resources – human and others 
• Interdependent relationships with other institutions and 
the external environment 
• Financial positions (5 to 10 years) 
• Information on structural factors 
• Information on the management philosophy
Prevailing knowledge on the topic 
• Literature review 
• Builds on foundation of existing knowledge 
• No important variables are ignored
Literature Review 
• All important variables are included in the study 
• Develop the theoretical framework (the importance of 
the research, why and how) and hypotheses testing 
• The problem statement can be made with precision 
and clarity 
• Enhance testability and replicability of the research 
• Does not “reinvent the wheel”. 
• The problem investigated is perceived by the scientific 
community as relevant and significant
Literature Review -Why 
• All important variables are included in the study 
• Develop the theoretical framework (the importance of 
the research, why and how) and hypotheses testing 
• The problem statement can be made with precision 
and clarity 
• Enhance testability and replicability of the research 
• Does not “reinvent the wheel”. 
• The problem investigated is perceived by the scientific 
community as relevant and significant
Literature Review – Conducting the 
Literature Review 
• Data sources (books, journals, theses, conference 
proceedings, published/unpublished manuscripts etc, 
the Internet, newspapers) 
• Searching the literature (electronic journals, full-text 
databases, bibliographic databases, abstract 
databases) 
• Evaluating the literature (tittle, abstract, article’s 
introduction, problem statement, research questions, 
and/ or research objectives, table of content and the 
first chapter of a book) 
• Documenting the literature review (APA, 2001; Chicago 
Manual of Style (2003); Turabian’s Manual for Writers 
(2007)
Defining the problem statement 
• Defined as a clear, precise and succinct statement of a 
specific issue that a researcher wishes to investigate. 
Problem statement should be relevant, feasible and 
interesting. 
• Relevant 
Managerial perspective 
- a problem that currently exists in an organizational 
setting 
- an area that a manager believes needs to be 
improved in the organization
Defining the problem statement 
• Relevant 
Academic perspective 
- Nothing is known about the topic 
- Much is known about the topic, but the knowledge 
is scattered and not integrated 
- Much research on the topic is available, but the 
results are (partly contradictory, or 
- Establish relationships do not in certain situations
Defining the problem statement 
• Feasible 
Able to answer the research problem statement 
within the restrictions of the research project, ex time 
and money, availability of respondents, the expertise 
of the researcher. 
• Interesting 
to be genuinely interested in the problem statement 
and be motivated
The Topic 
• is introduced in the first paragraphs. 
• includes the general subject matter. 
• must be introduced so that the reader can relate to it. 
• http://www.fischlerschool.nova.edu/Resources/uploads/ap 
p/35/files/ARC_Doc/from_problem_statement_to_researc 
h_questions.pdf
Topic Selection Consideration 
• Personal interest 
• Organizational support 
• Ethical issues 
• Relevance of the study 
• Contribution to the field 
• Time constraints 
• Breath and scope 
• Economic factors 
http://www.fischlerschool.nova.edu/Resources/uploads/app 
/35/files/ARC_Doc/from_problem_statement_to_research_ 
questions.pdf
Sources of Topic Selection 
• ERIC, PsycINFO, Medline 
• Journals, books, and dissertations in your field 
• Conferences, workshops, presentations 
• Recommendations about future research 
• Courses 
• Workplace 
• Expert consultations 
• Online library services 
http://www.fischlerschool.nova.edu/Resources/uploads/app 
/35/files/ARC_Doc/from_problem_statement_to_research_ 
questions.pdf
Why the problem statement is 
important 
• It establishes the importance of the topic. 
• It creates reader interest. 
• It focuses the reader’s attention on how the study will add 
to the literature. 
• http://www.fischlerschool.nova.edu/Resources/uploads/ap 
p/35/files/ARC_Doc/from_problem_statement_to_researc 
h_questions.pdf
Why the problem statement is 
important 
• It establishes the importance of the topic. 
• It creates reader interest. 
• It focuses the reader’s attention on how the study will add 
to the literature 
http://www.fischlerschool.nova.edu/Resources/uploads/app 
/35/files/ARC_Doc/from_problem_statement_to_research_ 
questions.pdf
Stating the research problem 
• State the problem in the opening paragraph (i.e., 
something that needs a solution) 
• Identify an issue 
–Research-based research problems 
–Practical problems 
• Reference the problem using the literature 
• Common pitfall: defining the problem based on the 
solution 
• www.fischlerschool.nova.edu/Resources/uploads/app/35/f 
iles/ARC_Doc/from_problem_statement_to_research_que 
stions.pdf
How the problem statement differ from 
other parts of research 
• A research problem is an educational issue or problem 
in the study. 
• A research topic is the broad subject matter being 
addressed in a study. 
• A purpose is the major intent or objective of the study. 
• Research questions are those that the researcher would 
like answered or addressed in the study. 
www.fischlerschool.nova.edu/Resources/uploads/app/35/fil 
es/ARC_Doc/from_problem_statement_to_research_questi 
ons.pdf
Justifying the problem statement 
• Justification based on what other researchers have found 
• Justification based on personal or workplace experiences 
• Justification based on the experiences that others have 
had in the workplace 
www.fischlerschool.nova.edu/Resources/uploads/app/35/f 
iles/ARC_Doc/from_problem_statement_to_research_que 
stions.pdf
Example 1 
According to business marketing theory, businesses are 
more likely to succeed if they utilize marketing 
management approaches or techniques. For example, the 
marketing concept, a cornerstone of business marketing 
thought, stresses the importance of determining the needs 
and wants of consumers and delivering the desired 
satisfaction more effectively and efficiently than competitors 
(Kotler, 1986). Philosophies from marketing management 
have recently been applied to almost every industry from 
insurance to travel and hospital services, but not often to 
farming. Concerns have been raised about the distinction 
which appears to exist between agricultural and business 
marketing theory (Bartels, 1983; Bateman, 1976; 
Muelenberg, 1986).
Defining the problem statement 
For the above problem statement identify the following: 
- The general research area 
- The specific research area 
- The research gap 
- The problem which the research intend to investigate. 
(note: sometimes this can be in terms of research 
question)
Example 2 
Live online sessions may be delivered in virtual classrooms from Adobe 
Connect, Elluminate, GoToMeeting, Wimba, or other software programs 
Many authors such as Offir, Lev, and Bezalel(2008) found the 
interaction level in a synchronous class, also known as web 
conferencing, to be a significant factor in the effectiveness of online 
class. Other researchers describe “the power of a synchronous online 
system to empower students in conversation and expression (McBrien, 
Jones, & Cheng, 2009). However, online learning calsses are only 
effective if students attend these calsses. Many studies have been 
conducted on online classes (Kenning, 2010; Lavolette, Venable, Gose, 
& Huang, 2010 ) but few specifically studied why students do or do not 
attend. According to Skylar(2009), “research concerning the use of 
newer multimedia technologies, such as interactive synchronous web 
conferencing tools, is in its infancy and needs further and continued 
study” (p. 82). McBrien, Jones, and Cheng (2009) stated that “more 
studies are needed to explore students’ perceptions of the synchronous 
learning experience.” Thus the central question this research intend to 
study is, “What are students’ attitudes regarding non mandatory 
synchronous sessions in a southern university?”
Defining the problem statement 
For the above problem statement identify the following: 
- The general research area 
- The specific research area 
- The research gap 
- The problem which the research intend to investigate. 
(note: sometimes this can be in terms of research 
question)
Example 3 
Live online sessions may be delivered in virtual classrooms 
from Adobe Connect, Elluminate, GoToMeeting, Wimba, or 
other software programs. Regardless of the software used, 
student attendance at live online sessions, especially 
optional ones, can be unpredictable at best. It is a common 
complaint among the online faculty at a university in the 
south that many, oftentimes most, of their students do not 
attend the live online sessions. This study will address the 
problem of low student attendance at non mandatory virtual 
classroom meetings in online college courses.
Defining the problem statement 
For the above problem statement identify the following: 
- The general research area 
- The specific research area 
- The research gap 
- The problem which the research intend to investigate. 
(note: sometimes this can be in terms of research 
question) 
Compare Ex 1, Ex 2 and Ex 3. What is (are) the main 
difference (s) between them?
Defining the problem statement 
For the above problem statement identify the following: 
- The general research area 
- The specific research area 
- The research gap 
- The problem which the research intend to investigate. 
(note: sometimes this can be in terms of research 
question) 
Compare Ex 1, Ex 2 and Ex 3. What is (are) the main 
difference (s) between them?
The research proposal 
1. The purpose of the study 
2. The specific problem to be investigated (Problem statement) 
3. The scope of the study 
4. The relevance of the study 
5. The research design offering details on: 
- The sampling design 
- Data collection methods 
- Data analysis 
6. Time frame of the study including information on when the 
written report will be handed over to sponsors 
7. The budget, detailing the costs with reference to specific 
items of expenditure 
8. Selected bibliography
Other issues 
1. Managerial Implications 
2. Ethical issues in the preliminary stages of investigations 
Discuss

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5.chapter 3

  • 1. THE RESEARCH PROCESS: THE BROAD PROBLEM AREA AND DEFINING THE PROBLEM STATEMENT CHAPTER 3
  • 2. Objectives • Identify problem areas that are likely to be studied in organization • Discuss how problem areas can be identified in work settings • State research problems clearly and precisely • Explain how primary and secondary data help the researcher to develop a problem statement • Develop relevant and comprehensive bibliographies for any organizational research topic. • Write a literature review on any given topic, documenting the references in the prescribed manner
  • 3. Objectives • Develop a research proposal • Apply all you have learned to a group project that might be assigned.
  • 4. Broad Problem Area • Problem: Any situation where a gap exists between the actual and the desired ideal situation • Examples: - Effectiveness of a training program - Sales - Career advancement for selected group of people - IT system - Flexible working hours etc, etc.
  • 5. Preliminary Information Gathering • Nature of information to be gathered • Background information on the organization • Prevailing knowledge on the topic
  • 6. Nature of information to be gathered • Primary data (interviews: structured and unstructured, review existing source of information, observation of people, events, objects, questionnaire etc.). • Secondary data (company web-site, published records, statistical bulletins, government publications etc.
  • 7. Background Information on the Organization • The origin and history of the company – when it came into being, business it is in, rate of growth, ownership and control, and so on. • Size in terms of employees, assets or both • Charter – purpose and ideology • Location – regional, national or other • Resources – human and others • Interdependent relationships with other institutions and the external environment • Financial positions (5 to 10 years) • Information on structural factors • Information on the management philosophy
  • 8. Prevailing knowledge on the topic • Literature review • Builds on foundation of existing knowledge • No important variables are ignored
  • 9. Literature Review • All important variables are included in the study • Develop the theoretical framework (the importance of the research, why and how) and hypotheses testing • The problem statement can be made with precision and clarity • Enhance testability and replicability of the research • Does not “reinvent the wheel”. • The problem investigated is perceived by the scientific community as relevant and significant
  • 10. Literature Review -Why • All important variables are included in the study • Develop the theoretical framework (the importance of the research, why and how) and hypotheses testing • The problem statement can be made with precision and clarity • Enhance testability and replicability of the research • Does not “reinvent the wheel”. • The problem investigated is perceived by the scientific community as relevant and significant
  • 11. Literature Review – Conducting the Literature Review • Data sources (books, journals, theses, conference proceedings, published/unpublished manuscripts etc, the Internet, newspapers) • Searching the literature (electronic journals, full-text databases, bibliographic databases, abstract databases) • Evaluating the literature (tittle, abstract, article’s introduction, problem statement, research questions, and/ or research objectives, table of content and the first chapter of a book) • Documenting the literature review (APA, 2001; Chicago Manual of Style (2003); Turabian’s Manual for Writers (2007)
  • 12. Defining the problem statement • Defined as a clear, precise and succinct statement of a specific issue that a researcher wishes to investigate. Problem statement should be relevant, feasible and interesting. • Relevant Managerial perspective - a problem that currently exists in an organizational setting - an area that a manager believes needs to be improved in the organization
  • 13. Defining the problem statement • Relevant Academic perspective - Nothing is known about the topic - Much is known about the topic, but the knowledge is scattered and not integrated - Much research on the topic is available, but the results are (partly contradictory, or - Establish relationships do not in certain situations
  • 14. Defining the problem statement • Feasible Able to answer the research problem statement within the restrictions of the research project, ex time and money, availability of respondents, the expertise of the researcher. • Interesting to be genuinely interested in the problem statement and be motivated
  • 15. The Topic • is introduced in the first paragraphs. • includes the general subject matter. • must be introduced so that the reader can relate to it. • http://www.fischlerschool.nova.edu/Resources/uploads/ap p/35/files/ARC_Doc/from_problem_statement_to_researc h_questions.pdf
  • 16. Topic Selection Consideration • Personal interest • Organizational support • Ethical issues • Relevance of the study • Contribution to the field • Time constraints • Breath and scope • Economic factors http://www.fischlerschool.nova.edu/Resources/uploads/app /35/files/ARC_Doc/from_problem_statement_to_research_ questions.pdf
  • 17. Sources of Topic Selection • ERIC, PsycINFO, Medline • Journals, books, and dissertations in your field • Conferences, workshops, presentations • Recommendations about future research • Courses • Workplace • Expert consultations • Online library services http://www.fischlerschool.nova.edu/Resources/uploads/app /35/files/ARC_Doc/from_problem_statement_to_research_ questions.pdf
  • 18. Why the problem statement is important • It establishes the importance of the topic. • It creates reader interest. • It focuses the reader’s attention on how the study will add to the literature. • http://www.fischlerschool.nova.edu/Resources/uploads/ap p/35/files/ARC_Doc/from_problem_statement_to_researc h_questions.pdf
  • 19. Why the problem statement is important • It establishes the importance of the topic. • It creates reader interest. • It focuses the reader’s attention on how the study will add to the literature http://www.fischlerschool.nova.edu/Resources/uploads/app /35/files/ARC_Doc/from_problem_statement_to_research_ questions.pdf
  • 20. Stating the research problem • State the problem in the opening paragraph (i.e., something that needs a solution) • Identify an issue –Research-based research problems –Practical problems • Reference the problem using the literature • Common pitfall: defining the problem based on the solution • www.fischlerschool.nova.edu/Resources/uploads/app/35/f iles/ARC_Doc/from_problem_statement_to_research_que stions.pdf
  • 21. How the problem statement differ from other parts of research • A research problem is an educational issue or problem in the study. • A research topic is the broad subject matter being addressed in a study. • A purpose is the major intent or objective of the study. • Research questions are those that the researcher would like answered or addressed in the study. www.fischlerschool.nova.edu/Resources/uploads/app/35/fil es/ARC_Doc/from_problem_statement_to_research_questi ons.pdf
  • 22. Justifying the problem statement • Justification based on what other researchers have found • Justification based on personal or workplace experiences • Justification based on the experiences that others have had in the workplace www.fischlerschool.nova.edu/Resources/uploads/app/35/f iles/ARC_Doc/from_problem_statement_to_research_que stions.pdf
  • 23. Example 1 According to business marketing theory, businesses are more likely to succeed if they utilize marketing management approaches or techniques. For example, the marketing concept, a cornerstone of business marketing thought, stresses the importance of determining the needs and wants of consumers and delivering the desired satisfaction more effectively and efficiently than competitors (Kotler, 1986). Philosophies from marketing management have recently been applied to almost every industry from insurance to travel and hospital services, but not often to farming. Concerns have been raised about the distinction which appears to exist between agricultural and business marketing theory (Bartels, 1983; Bateman, 1976; Muelenberg, 1986).
  • 24. Defining the problem statement For the above problem statement identify the following: - The general research area - The specific research area - The research gap - The problem which the research intend to investigate. (note: sometimes this can be in terms of research question)
  • 25. Example 2 Live online sessions may be delivered in virtual classrooms from Adobe Connect, Elluminate, GoToMeeting, Wimba, or other software programs Many authors such as Offir, Lev, and Bezalel(2008) found the interaction level in a synchronous class, also known as web conferencing, to be a significant factor in the effectiveness of online class. Other researchers describe “the power of a synchronous online system to empower students in conversation and expression (McBrien, Jones, & Cheng, 2009). However, online learning calsses are only effective if students attend these calsses. Many studies have been conducted on online classes (Kenning, 2010; Lavolette, Venable, Gose, & Huang, 2010 ) but few specifically studied why students do or do not attend. According to Skylar(2009), “research concerning the use of newer multimedia technologies, such as interactive synchronous web conferencing tools, is in its infancy and needs further and continued study” (p. 82). McBrien, Jones, and Cheng (2009) stated that “more studies are needed to explore students’ perceptions of the synchronous learning experience.” Thus the central question this research intend to study is, “What are students’ attitudes regarding non mandatory synchronous sessions in a southern university?”
  • 26. Defining the problem statement For the above problem statement identify the following: - The general research area - The specific research area - The research gap - The problem which the research intend to investigate. (note: sometimes this can be in terms of research question)
  • 27. Example 3 Live online sessions may be delivered in virtual classrooms from Adobe Connect, Elluminate, GoToMeeting, Wimba, or other software programs. Regardless of the software used, student attendance at live online sessions, especially optional ones, can be unpredictable at best. It is a common complaint among the online faculty at a university in the south that many, oftentimes most, of their students do not attend the live online sessions. This study will address the problem of low student attendance at non mandatory virtual classroom meetings in online college courses.
  • 28. Defining the problem statement For the above problem statement identify the following: - The general research area - The specific research area - The research gap - The problem which the research intend to investigate. (note: sometimes this can be in terms of research question) Compare Ex 1, Ex 2 and Ex 3. What is (are) the main difference (s) between them?
  • 29. Defining the problem statement For the above problem statement identify the following: - The general research area - The specific research area - The research gap - The problem which the research intend to investigate. (note: sometimes this can be in terms of research question) Compare Ex 1, Ex 2 and Ex 3. What is (are) the main difference (s) between them?
  • 30. The research proposal 1. The purpose of the study 2. The specific problem to be investigated (Problem statement) 3. The scope of the study 4. The relevance of the study 5. The research design offering details on: - The sampling design - Data collection methods - Data analysis 6. Time frame of the study including information on when the written report will be handed over to sponsors 7. The budget, detailing the costs with reference to specific items of expenditure 8. Selected bibliography
  • 31. Other issues 1. Managerial Implications 2. Ethical issues in the preliminary stages of investigations Discuss