5 Ways To Combine SEO & PPC For More Effective Marketing ROI
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As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to rethink your company’s digital strategy. But how do you maximize results if you have less to work with? How should you allocate your marketing budget to generate the highest ROI possible? Watch this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: - How to combine paid and organic search data to inform strategies for both channels. - Steps to increase PPC and SEO harmony. - How to break down silos and align paid and organic marketing teams. How to identify opportunities using organic and paid search data. In this session, Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena, will walk you through five ways you can effectively leverage paid and organic search to grow your business.
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Mastering GA4: How To Use The New Google Analytics Like A Pro
Measurefest - GA4 From Migration to Measurement - The Key To Success.pptx
Measurefest - GA4 From Migration to Measurement - The Key To Success.pptx
Actionable Tips to Increase Your Website Authority - Lily Ray
Actionable Tips to Increase Your Website Authority - Lily Ray
3 Steps To Building A Winning Holistic Search Strategy
3 Steps To Building A Winning Holistic Search Strategy
A Complete SEO Audit Template. Includes Actionable Tips & Insights
A Complete SEO Audit Template. Includes Actionable Tips & Insights
A tutorial on Google Analytics 2017 melvinreceno the magnificent
A tutorial on Google Analytics 2017 melvinreceno the magnificent
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...
Similar to 5 Ways To Combine SEO & PPC For More Effective Marketing ROI
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy
Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors?
How can you boost organic search results and increase ROI in 2023?
The key is keep the SEO fundamentals in this upcoming webinar at the forefront of your strategy while prioritizing your SEO efforts for the most rewarding outcomes.
In ecommerce? Prioritization is even more important for you.
Watch this webinar to learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You’ll learn how to:
- Identify your seasonal trends and how to plan for them.
- Report on and optimize your share of voice.
- Maximize SERP feature opportunities, most notably Popular Products.
In this webinar, Jon Earnshaw, Chief Product Evangelist and Co-Founder of Pi Datametrics, and Sophie Moule, Head of Product and Marketing at Pi Datametrics, will uncover ways you can boost your search strategy and grow your business.
You’ll leave this webinar equipped with actionable insights and tips that you can incorporate right away.
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Marke...
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Marke...Online Marketing Summit
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Market
In this how-to SEM case study you'll follow the steps that led to a B2C company's 50% increases in web traffic and 35% increase in sales on organic search alone during the initial four months. You'll also learn how the company's PPC campaign experienced triple digit growth in PPC while lowering costs per sale.
* Travis Low, Director, Search Operations, Webmarketing123
Understanding SEO Beyond the Technical Jargon - Travis Low, Webmarketing123
Understanding SEO Beyond the Technical Jargon
As a marketer, it's imperative that we know the foundational principles of Search Engine Optimization and how to evaluate our own efforts. This session will provide you with the tools and knowledge required to help you understand the benefits and failures of various SEO strategies.
* Travis Low, Director, Search Operations, Webmarketing123
3 tactics to dominate google with seo and ppc - maekail
· Why SEO & PPC should work together in 2018?
· 3 ways to use both SEO & PPC together to improve your website's performance · Unified SEARCH toolbox to take your site's visibility and performance to the next level
Speaker Bio:
Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBi’s award-winning SEO team.
Digital Marketing Strategy on a Budget
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
5 Spying Strategies to Stay Ahead of Your Competition
In this presentation, Nilesh Patel will tell you: -
1. Why do you need to increase conversion?
2. What are the factors that affect conversion?
3. What are the strategies and tactics used to improve conversion?
4. What tools are available to measure conversion?
Hunt enterprise-seo sessf
Presentation from SES San Francisco Aug 2010 in enterprise SEO program management.
Search Marketing For Travel - ABTA | 2019
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
Introduction To Paid Search Dave Chaffey For Ses
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
Search Engine Marketing Digital Readiness Training V4
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Click-Ching! How to get the most out of your SEO and PPC Budget
Slider from my Click-CHING! presentation.
Google Paid and Organic Search - Integrated Strategy That Works
my deck during the digital marketing meetup in cebu
SEM - Understanding the core components of Search Engine Marketing
This webinar reviews Organic SEO and PPC as the building blocks of effective Search Engine Marketing.
Search engine optimization and marketing
Search Engine Optimization(SEO), Search Engine Marketing(SEM) & Search Engine Listing
Similar to 5 Ways To Combine SEO & PPC For More Effective Marketing ROI (20)
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Marke...
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Marke...
Understanding SEO Beyond the Technical Jargon - Travis Low, Webmarketing123
Understanding SEO Beyond the Technical Jargon - Travis Low, Webmarketing123
3 tactics to dominate google with seo and ppc - maekail
3 tactics to dominate google with seo and ppc - maekail
5 Spying Strategies to Stay Ahead of Your Competition
5 Spying Strategies to Stay Ahead of Your Competition
Search Engine Marketing Digital Readiness Training V4
Search Engine Marketing Digital Readiness Training V4
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
Click-Ching! How to get the most out of your SEO and PPC Budget
Click-Ching! How to get the most out of your SEO and PPC Budget
Google Paid and Organic Search - Integrated Strategy That Works
Google Paid and Organic Search - Integrated Strategy That Works
Jun baranggan google paid and organic search - integrated strategy that works
Jun baranggan google paid and organic search - integrated strategy that works
SEM - Understanding the core components of Search Engine Marketing
SEM - Understanding the core components of Search Engine Marketing
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Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
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[Expert Panel] New Google Shopping Ads Strategies Uncovered
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Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
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SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era
Recently uploaded
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsCheckout Abandonment - CRO School by Mailmodo
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
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QSR Webinar DeckEnhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Exploring the Top Digital Marketing Company in Canada
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How to Make Your Trade Show Booth Interactive
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SEO as the Backbone of Digital Marketing
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
DMF Portfolio Piece Smart Goals - Artist Management.docx
A Market Analysis and extended Smart Goal list for Artist David Michael Frank
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
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Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
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Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
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Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
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Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
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Exploring the Top Digital Marketing Company in Canada
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
5 Ways To Combine SEO & PPC For More Effective Marketing ROI
- 1. Title Slide will be Provided by SEJ Team 5 Ways To Combine SEO & SEM For More Effective Marketing ROI
- 2. Ryan Maloney Manager, SEO Success Conductor rmaloney@conductor.com Alice Tonks Customer Success Manager, Paid Search Adthena alice.tonks@adthena.com
- 3. ● State of Search ● 5 Ways To Combine SEO & SEM For More Effective Marketing ROI ● Q&A Agenda
- 4. Section 1 - The State of Search
- 5. Focus on Channels With High Intent 5
- 6. POLL #1 Which side of the coin are you more familiar with - paid or organic?
- 7. 7 Paid Search Paid search results are advertisements that appear on search engine results page (SERP). Organic Search Organic search is any search query result on a search engine results page (SERP) that is earned rather than paid for. Paid & Organic
- 8. Section 2- 5 Steps
- 9. 5 Ways To Combine SEO & SEM For More Effective Marketing ROI
- 10. 1. Allocate paid spend using organic performance insights 5 Ways To Combine SEO & SEM For More Effective Marketing ROI
- 11. 1. Allocate paid spend using organic performance insights 2. Inform content strategy with SEM performance insights 5 Ways To Combine SEO & SEM For More Effective Marketing ROI
- 12. 1. Allocate paid spend using organic performance insights 2. Inform content strategy with SEM performance insights 3. Build competitive research utilizing paid & organic Insights 5 Ways To Combine SEO & SEM For More Effective Marketing ROI
- 13. 1. Allocate paid spend using organic performance insights 2. Inform content strategy with SEM performance insights 3. Build competitive research utilizing paid & organic Insights 4. Incorporate SEO best practices when creating Paid campaigns 5 Ways To Combine SEO & SEM For More Effective Marketing ROI
- 14. 1. Allocate paid spend using organic performance insights 2. Inform content strategy with SEM performance insights 3. Build competitive research utilizing paid & organic Insights 4. Incorporate SEO best practices when creating Paid campaigns 5. Enable cross-team communication & collaboration 5 Ways To Combine SEO & SEM For More Effective Marketing ROI
- 15. 1. Allocate paid spend with organic performance insights Use Keyword Research to understand where you’re underperforming Understand your target audience
- 16. 2. Inform content strategy with SEM keywords performance Identify your most valuable paid terms Work with Content Writers to incorporate high value terms
- 17. POLL #2 Do you currently report on paid & organic performance data?
- 18. 3. Build competitive research using paid & organic Insights Get to know your competitors and categorize them accordingly Researching with paid & organic can provide you with a clear picture
- 19. 4. Incorporate SEO best practices when creating paid campaigns Avoid self cannibalization Align on the technical health of your website
- 20. POLL #3 Are your SEO and SEM teams working together currently?
- 21. 21 5. Enable cross-team communication & collaboration Loved by users: Get the full story, monitor & share the performance of both Work together to own your SERPs
- 22. Thank You For Your Time
- 23. Q&A Slide will be Provided by SEJ Team