Google Paid and Organic Search - Integrated Strategy That Works
•Download as PPTX, PDF•
0 likes•701 views
The document discusses an integrated strategy for Google paid and organic search. It recommends using paid search keyword data to inform organic content and optimization, and using organic referral data to inform new paid ad groups. It also suggests leveraging paid ad copies in organic snippets to optimize click-through rates, and that more visibility across search is better to win in search.
Report
Share
Report
Share
Recommended
Gut Checking Your 2015 Integrated Digital Marketing Plan
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015.
Attendees of the webcast will take away the following:
Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist?
Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results?
What tactics will help your team successfully plan and execute winning digital campaigns?
Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?
Doug Platts, Head of Natural Search, Integrated Marketing Search
The document discusses developing an integrated and holistic approach to digital marketing and search strategies. It highlights the challenges of the digital marketplace, including sophisticated and informed consumers, technological change and fragmentation, and information overload. It recommends taking a holistic approach by coordinating objectives, reporting, creative, landing pages, blended search tactics, content strategies, link growth, search and social understanding, demographics, real-time marketing, trend analysis, combining SEO and PPC, and having safety nets for unexpected issues.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
6 C's of Internet Marketing
The document discusses the 6 C's of Internet Marketing: Content, Credibility, Compatibility, Community, Cost, and Conversion. It provides examples and tips for each element, such as doing keyword research for Content, establishing associations for Credibility, testing for compatibility across platforms, engaging the community strategically, considering costs of different advertising methods like Facebook ads, Google ads, and SEO, and utilizing techniques like video and follow-up emails to improve Conversion. The overall document serves as a guide to developing an effective online marketing strategy using the 6 C's framework.
Seo 4 Fundamentals
The document discusses four fundamentals of SEO to boost natural search traffic: 1) creating compelling web content tailored to the audience, 2) optimizing metadata like title tags, meta descriptions, and URL structure, 3) developing targeted landing pages for long-tail keyword searches, and 4) implementing comprehensive site maps. It emphasizes the importance of high-quality, relevant content and optimizing all aspects of the site's architecture and technical implementation to improve search engine visibility and rankings.
Increase online growth: In 4 steps optimal data orchestration
This document discusses data-driven digital marketing in 4 steps: data collection, data enrichment, data analysis, and data activation. It describes each step in the process. Data collection involves gathering the right data at the right time. Data enrichment is manipulating incoming data to create the perfect dataset. Data analysis turns raw data into insights through techniques like funnel analysis and customer journey mapping. Data activation syndicates data to empower teams and power customer experiences. The overall goal is to orchestrate data optimally across the customer experience.
Digital marketing audit
A digital marketing audit analyzes a company's online presence and digital marketing efforts. It examines a company's digital presence on social media and search, content strategy, competitor research, user experience, and reporting metrics. The audit identifies areas of concern and provides recommendations to build an effective digital marketing strategy. It involves an in-depth review of the website, analytics, and key findings presented over 2-3 weeks.
Unreleased Google Ads Industry Data
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Recommended
Gut Checking Your 2015 Integrated Digital Marketing Plan
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015.
Attendees of the webcast will take away the following:
Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist?
Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results?
What tactics will help your team successfully plan and execute winning digital campaigns?
Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?
Doug Platts, Head of Natural Search, Integrated Marketing Search
The document discusses developing an integrated and holistic approach to digital marketing and search strategies. It highlights the challenges of the digital marketplace, including sophisticated and informed consumers, technological change and fragmentation, and information overload. It recommends taking a holistic approach by coordinating objectives, reporting, creative, landing pages, blended search tactics, content strategies, link growth, search and social understanding, demographics, real-time marketing, trend analysis, combining SEO and PPC, and having safety nets for unexpected issues.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
6 C's of Internet Marketing
The document discusses the 6 C's of Internet Marketing: Content, Credibility, Compatibility, Community, Cost, and Conversion. It provides examples and tips for each element, such as doing keyword research for Content, establishing associations for Credibility, testing for compatibility across platforms, engaging the community strategically, considering costs of different advertising methods like Facebook ads, Google ads, and SEO, and utilizing techniques like video and follow-up emails to improve Conversion. The overall document serves as a guide to developing an effective online marketing strategy using the 6 C's framework.
Seo 4 Fundamentals
The document discusses four fundamentals of SEO to boost natural search traffic: 1) creating compelling web content tailored to the audience, 2) optimizing metadata like title tags, meta descriptions, and URL structure, 3) developing targeted landing pages for long-tail keyword searches, and 4) implementing comprehensive site maps. It emphasizes the importance of high-quality, relevant content and optimizing all aspects of the site's architecture and technical implementation to improve search engine visibility and rankings.
Increase online growth: In 4 steps optimal data orchestration
This document discusses data-driven digital marketing in 4 steps: data collection, data enrichment, data analysis, and data activation. It describes each step in the process. Data collection involves gathering the right data at the right time. Data enrichment is manipulating incoming data to create the perfect dataset. Data analysis turns raw data into insights through techniques like funnel analysis and customer journey mapping. Data activation syndicates data to empower teams and power customer experiences. The overall goal is to orchestrate data optimally across the customer experience.
Digital marketing audit
A digital marketing audit analyzes a company's online presence and digital marketing efforts. It examines a company's digital presence on social media and search, content strategy, competitor research, user experience, and reporting metrics. The audit identifies areas of concern and provides recommendations to build an effective digital marketing strategy. It involves an in-depth review of the website, analytics, and key findings presented over 2-3 weeks.
Unreleased Google Ads Industry Data
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Exact Target Adobe Integration Deck2
The document describes an integration partnership between Adobe and ExactTarget (now Salesforce Marketing Cloud). The 7-year partnership has over 400 joint customers and 100 integrated clients. The integration allows for behaviorally triggered emails, A/B testing of email content, dynamic personalized emails using customer data, and consolidated data segmentation and targeting across both platforms.
2017 B2B Marketing Mix Report
Designed to assist in the marketing planning process, this report contains responses from over 100 marketing and management professionals from various industries within the B2B market. With stats on investments, lead sources and ROI, this report is a valuable tool in evaluating your own marketing strategy.
SEM Presentation (SEO and PPC Basics)
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
Preparing for an SEO pitch
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Managing marketing data and proving ROI
Content Marketing is simple: Create great content, use targeted distribution channels and measure the results.
7 Reasons Google & Facebook Make the Perfect Pair
Using Google & Facebook together will produce better results than either can achieve alone.
Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results.
You'll discover:
• How to combine Facebook's targeting with Google's reach to create the perfect storm of effective messaging.
• How to use both platforms together to decrease your cost per click.
• How to create audiences and targeting strategies to ensure the right people are seeing your ads.
•
Don't settle for single-platform ads when you can have unbeatable cross-platform campaigns.
Search Engine Marketing Digital Readiness Training V4
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
SEO Trends 2015
Content quality will be more important than keyword density. Social signals and mobile friendliness will also impact rankings more. Security certificates and responsive design will be emphasized for mobile. Google will focus on understanding user intent and answering questions through high-quality conversational content over targeting specific keywords. Visual content like images and video will perform better. Link building will emphasize brand mentions over sheer volume of links. Rankings will prioritize pages that generate conversions over keyword rankings alone.
Business to business content marketing case study
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Content Marketing Process
This document proposes a framework for developing a standardized content marketing process. It consists of five phases - plan, create, publish, distribute, and analyze. The plan phase involves understanding customer wants and balancing useful and engaging content across the sales funnel. The create phase leverages networks of contributors. The publish phase reuses content across multiple asset types. The distribute phase promotes content through a few core distribution tactics. Finally, the analyze phase optimizes programs based on performance. Examples are given of companies like Mr Porter, Airbnb, and Zendesk that produce great content at scale.
Big Changes to Google Ads: What You Need to Know
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
The Most Impactful Google Changes of 2019 and How to Use them in 2020
The Most Impactful Google Changes of 2019 and How to Use them in 2020Internet Marketing Software - WordStream
Join WordStream's webinar where our very own Mark Irvine (voted #1 Most Influential PPC Expert of the Year), will reveal the top Google Ads changes that will help you beat the competition in 2020.
Mark will share expert insight, including:
- The change behind why your ads might not be showing up.
- The intelligent tool that will help you reach new audiences.
- The area where Google expects massive growth in 2020.KPIs & Metrics That Matter For Digital Marketing Success In 2022
This document discusses metrics for digital marketing. It distinguishes between "vanity metrics" that don't provide useful information for improving performance, and "actionable metrics" that can be used to take action and impact key performance indicators (KPIs). The document provides an example of implementing call tracking to measure metrics like number of calls, call length, and source channels. It also discusses how to establish KPIs based on business objectives and channels, and how to react to metric data by validating strategies with clients and testing message and content variations.
ExactTarget Connections Adobe Analytics & ExactTarget Integration
Crown Partners implemented an enterprise email marketing solution for a nonprofit client to increase online donations and enhance the donor experience. The solution integrated ExactTarget's email marketing capabilities with Adobe Analytics to personalize messaging, track key performance indicators, and test email content and campaigns. Initial results one month later showed a 45% increase in donation revenue from email communications, decreased opt-out rates, and fewer but more relevant emails sent per month.
Going Global: Mastering a Cross-Regional Content Marketing Strategy
Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric, talks about how to launch an effective content marketing program using the hub and spoke model: a centralised team creating the general guiding principles and local boards and teams to modify and customise that content for a particular region.
Developing a Digital Marketing Plan
This document outlines various digital marketing services and the estimated time required for each, including website optimization, SEO, local SEO, link building, content marketing, social media marketing, analytics, PPC, and more. Key services include an SEO audit and review taking 1-4 hours per month, keyword research requiring 5-10 hours, setting up analytics and tracking codes in 5 hours, and ongoing content creation and editing taking 3 hours per piece created and 1.5 hours per piece edited. It also provides an example client and budget.
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
Performics Q3 Webinar: Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 & search retargeting.
B2B Case Study | Digital Marketing Lead Generation Campaign
Case study looking at how a business to business organisation used digital marketing to double the number of inbound leads generated year on year.
This case study walks through the process, looking at initial questions such as 'what is a lead?', how to set targets for digital marketing activities, creating personas for the target audience. There are also some tips regarding content creation, how to distribute and share content online and how to convert those interested prospects into leads.
Internet Marketing Trends for 2013
It's a new year and it's time to rethink how you're using the Internet to drive traffic and revenue for your business. Check out our presentation to learn about the biggest Internet marketing trends for 2013.
LSA19: The Role of Organic Content in the Consumer Buying Journey
The document discusses the role of organic content throughout the consumer buying journey, which is no longer linear but involves awareness, consideration, decision, and loyalty stages. It provides examples of content types like blog posts, videos, and social media posts that can engage consumers at each stage, from initially generating awareness to building long-term loyalty. The goal is to turn consumers into customers and then loyal advocates by addressing their needs with high-quality, strategic content.
Integrate SEO PPC Analytics
This document discusses integrating SEO, PPC, and analytics efforts. It argues that while technology enables using both PPC and SEO, these efforts are often siloed within organizations. The document provides best practices for capitalizing on synergies between PPC and SEO data, including using PPC to guide SEO efforts and going organic to help PPC. Integrating these efforts can improve results and budget forecasting by giving a 360-degree view of the digital customer experience.
3 tactics to dominate google with seo and ppc - maekail
· Why SEO & PPC should work together in 2018?
· 3 ways to use both SEO & PPC together to improve your website's performance · Unified SEARCH toolbox to take your site's visibility and performance to the next level
Speaker Bio:
Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBi’s award-winning SEO team.
More Related Content
What's hot
Exact Target Adobe Integration Deck2
The document describes an integration partnership between Adobe and ExactTarget (now Salesforce Marketing Cloud). The 7-year partnership has over 400 joint customers and 100 integrated clients. The integration allows for behaviorally triggered emails, A/B testing of email content, dynamic personalized emails using customer data, and consolidated data segmentation and targeting across both platforms.
2017 B2B Marketing Mix Report
Designed to assist in the marketing planning process, this report contains responses from over 100 marketing and management professionals from various industries within the B2B market. With stats on investments, lead sources and ROI, this report is a valuable tool in evaluating your own marketing strategy.
SEM Presentation (SEO and PPC Basics)
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
Preparing for an SEO pitch
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Managing marketing data and proving ROI
Content Marketing is simple: Create great content, use targeted distribution channels and measure the results.
7 Reasons Google & Facebook Make the Perfect Pair
Using Google & Facebook together will produce better results than either can achieve alone.
Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results.
You'll discover:
• How to combine Facebook's targeting with Google's reach to create the perfect storm of effective messaging.
• How to use both platforms together to decrease your cost per click.
• How to create audiences and targeting strategies to ensure the right people are seeing your ads.
•
Don't settle for single-platform ads when you can have unbeatable cross-platform campaigns.
Search Engine Marketing Digital Readiness Training V4
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
SEO Trends 2015
Content quality will be more important than keyword density. Social signals and mobile friendliness will also impact rankings more. Security certificates and responsive design will be emphasized for mobile. Google will focus on understanding user intent and answering questions through high-quality conversational content over targeting specific keywords. Visual content like images and video will perform better. Link building will emphasize brand mentions over sheer volume of links. Rankings will prioritize pages that generate conversions over keyword rankings alone.
Business to business content marketing case study
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Content Marketing Process
This document proposes a framework for developing a standardized content marketing process. It consists of five phases - plan, create, publish, distribute, and analyze. The plan phase involves understanding customer wants and balancing useful and engaging content across the sales funnel. The create phase leverages networks of contributors. The publish phase reuses content across multiple asset types. The distribute phase promotes content through a few core distribution tactics. Finally, the analyze phase optimizes programs based on performance. Examples are given of companies like Mr Porter, Airbnb, and Zendesk that produce great content at scale.
Big Changes to Google Ads: What You Need to Know
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
The Most Impactful Google Changes of 2019 and How to Use them in 2020
The Most Impactful Google Changes of 2019 and How to Use them in 2020Internet Marketing Software - WordStream
Join WordStream's webinar where our very own Mark Irvine (voted #1 Most Influential PPC Expert of the Year), will reveal the top Google Ads changes that will help you beat the competition in 2020.
Mark will share expert insight, including:
- The change behind why your ads might not be showing up.
- The intelligent tool that will help you reach new audiences.
- The area where Google expects massive growth in 2020.KPIs & Metrics That Matter For Digital Marketing Success In 2022
This document discusses metrics for digital marketing. It distinguishes between "vanity metrics" that don't provide useful information for improving performance, and "actionable metrics" that can be used to take action and impact key performance indicators (KPIs). The document provides an example of implementing call tracking to measure metrics like number of calls, call length, and source channels. It also discusses how to establish KPIs based on business objectives and channels, and how to react to metric data by validating strategies with clients and testing message and content variations.
ExactTarget Connections Adobe Analytics & ExactTarget Integration
Crown Partners implemented an enterprise email marketing solution for a nonprofit client to increase online donations and enhance the donor experience. The solution integrated ExactTarget's email marketing capabilities with Adobe Analytics to personalize messaging, track key performance indicators, and test email content and campaigns. Initial results one month later showed a 45% increase in donation revenue from email communications, decreased opt-out rates, and fewer but more relevant emails sent per month.
Going Global: Mastering a Cross-Regional Content Marketing Strategy
Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric, talks about how to launch an effective content marketing program using the hub and spoke model: a centralised team creating the general guiding principles and local boards and teams to modify and customise that content for a particular region.
Developing a Digital Marketing Plan
This document outlines various digital marketing services and the estimated time required for each, including website optimization, SEO, local SEO, link building, content marketing, social media marketing, analytics, PPC, and more. Key services include an SEO audit and review taking 1-4 hours per month, keyword research requiring 5-10 hours, setting up analytics and tracking codes in 5 hours, and ongoing content creation and editing taking 3 hours per piece created and 1.5 hours per piece edited. It also provides an example client and budget.
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
Performics Q3 Webinar: Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 & search retargeting.
B2B Case Study | Digital Marketing Lead Generation Campaign
Case study looking at how a business to business organisation used digital marketing to double the number of inbound leads generated year on year.
This case study walks through the process, looking at initial questions such as 'what is a lead?', how to set targets for digital marketing activities, creating personas for the target audience. There are also some tips regarding content creation, how to distribute and share content online and how to convert those interested prospects into leads.
Internet Marketing Trends for 2013
It's a new year and it's time to rethink how you're using the Internet to drive traffic and revenue for your business. Check out our presentation to learn about the biggest Internet marketing trends for 2013.
LSA19: The Role of Organic Content in the Consumer Buying Journey
The document discusses the role of organic content throughout the consumer buying journey, which is no longer linear but involves awareness, consideration, decision, and loyalty stages. It provides examples of content types like blog posts, videos, and social media posts that can engage consumers at each stage, from initially generating awareness to building long-term loyalty. The goal is to turn consumers into customers and then loyal advocates by addressing their needs with high-quality, strategic content.
What's hot (20)
Search Engine Marketing Digital Readiness Training V4
Search Engine Marketing Digital Readiness Training V4
The Most Impactful Google Changes of 2019 and How to Use them in 2020
The Most Impactful Google Changes of 2019 and How to Use them in 2020
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022
ExactTarget Connections Adobe Analytics & ExactTarget Integration
ExactTarget Connections Adobe Analytics & ExactTarget Integration
Going Global: Mastering a Cross-Regional Content Marketing Strategy
Going Global: Mastering a Cross-Regional Content Marketing Strategy
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
B2B Case Study | Digital Marketing Lead Generation Campaign
B2B Case Study | Digital Marketing Lead Generation Campaign
LSA19: The Role of Organic Content in the Consumer Buying Journey
LSA19: The Role of Organic Content in the Consumer Buying Journey
Similar to Google Paid and Organic Search - Integrated Strategy That Works
Integrate SEO PPC Analytics
This document discusses integrating SEO, PPC, and analytics efforts. It argues that while technology enables using both PPC and SEO, these efforts are often siloed within organizations. The document provides best practices for capitalizing on synergies between PPC and SEO data, including using PPC to guide SEO efforts and going organic to help PPC. Integrating these efforts can improve results and budget forecasting by giving a 360-degree view of the digital customer experience.
3 tactics to dominate google with seo and ppc - maekail
· Why SEO & PPC should work together in 2018?
· 3 ways to use both SEO & PPC together to improve your website's performance · Unified SEARCH toolbox to take your site's visibility and performance to the next level
Speaker Bio:
Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBi’s award-winning SEO team.
5 Ways To Combine SEO & PPC For More Effective Marketing ROI
As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to rethink your company’s digital strategy.
But how do you maximize results if you have less to work with? How should you allocate your marketing budget to generate the highest ROI possible?
Watch this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year.
You’ll Learn:
- How to combine paid and organic search data to inform strategies for both channels.
- Steps to increase PPC and SEO harmony.
- How to break down silos and align paid and organic marketing teams.
How to identify opportunities using organic and paid search data.
In this session, Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena, will walk you through five ways you can effectively leverage paid and organic search to grow your business.
Integrated SEO & PPC Strategies
Managing a campaign with SEO & PPC? Learn integrated campaign strategies to boost ROI across campaigns.
Presented by Mariel Martinez & Ashley McAlpin in March 2015.
Search Marketing For Travel - ABTA | 2019
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
Introduction To Paid Search Dave Chaffey For Ses
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
Alan boughen future proofing your search campaign - 09 sep2013 v2
Alan Boughen, Global Head of Search, Havas Media presentation at ad:tech London's Search Summit in September 2013.
5 Tactics To Double Your PPC Campaign Conversions – And Sales.pdf
5 Tactics To Double Your PPC Campaign Conversions – And Sales.pdfShreyWebs SEO & Digital Marketing Agency
If you want to increase the sales generated from your PPC campaigns, you’ll need to be strategic about it. In this article, we’ll explore five tactics to help double your PPC campaign conversions and increase overall sales. From optimizing keywords to testing different ad copy and more, read on to learn how you can get the most out of your campaigns.Florida hospitalassociationpresentation.07.13
Incorporating Pay-Per-Click into your Marketing Campaign. Presented to the Florida Hospital Association by Jan Korb on July 14, 2011.
PPC Steps Introducing
Pay per click (PPC) campaigns are one of the best ways to introduce buyers to your successful Campaign.
How to select the right seo strategy
Get Internet marketing tools - https://teknikforce.com/
SEO strategy must focus upon the goals and objectives of the campaign. Unlike, earlier times, SEO is concerned not only with top ranks but also other goals like brand awareness, generating traffic, sales or inflencing opinion. Each requires a difference approach to SEO. Moreover, the evolution of Google has made content value and quality as the centerpiece of all SEO.
SEM - Understanding the core components of Search Engine Marketing
This webinar reviews Organic SEO and PPC as the building blocks of effective Search Engine Marketing.
How Can Taking PPC Packages Make a Difference?
How Can Taking PPC Packages Make a Difference?Shopify Developer In India | Shopify Expert - Vxplore Technologies
In the present time, Businesses are utilizing Digital Marketing techniques, and most of them are taking PPC Packages from the Best PPC Company In India. Pay Per Click Advertising did wonders for various startups, and they have now transformed into market giants. There’s no limit to the benefits of PPC Packages, irrespective of the business size, niche or location. Wherever your business might be, how big or small it can be, and in any domain, PPC will benefit your business if executed right.
It is recommended that you let the Best PPC Company In Kolkata, namely Vxplore Technologies manage your PPC Campaign. They hold expertise in creating campaigns, targeting keywords and scheduling ad runs and other aspects of PPC. They have been providing PPC Services for years as part of their Best PPC Packages India and have used various platforms.
For more information please visit our site : https://www.v-xplore.com/
#BestPPCCompanyInIndia
#BestPPCCompanyInKolkata
#PPCManagementCompanyInKolkata
#PPCManagementCompanyInIndia
#BestPPCManagementCompanyInKolkata
#TopPPCManagementCompanyInKolkata
#BestPPCCompanyNearMe
#TopPPCCompanyNearMe
#BestPPCPackagesIndia
#PPCPackages
#Kolkata
#India
Continental Digital Marketing Agency - Kochi
Continental Digital Marketing Agency is a consumer-centric marketing agency focused on digital marketing strategies for its clients, making it the best digital marketing agency in Kochi. The agency specializes in key digital marketing tactics like SEO, content marketing, PPC advertising, affiliate marketing, email marketing, social media marketing, and data analytics to help its clients succeed online.
How to Use PPC Introductory Guide
Understand the fundamentals of how paid search marketing works and how it differs from organic search
Benefits of PPC Advertising
Pay-per-click advertising is one of the numerous marketing techniques companies use to grow their business. Here we explained a few of the benefits of PPC advertising.
Webrankservices
SEO helps businesses grow in several key ways:
1. SEO generates leads at a 15% conversion rate, 12% higher than outbound leads.
2. 91% of businesses using inbound marketing and SEO see a return on investment.
3. Optimizing blog posts for search through SEO drives targeted traffic and leads.
SEO is an effective way to connect with customers and promote a business in organic search results. While powerful, SEO requires expertise to implement successfully.
Using PPC Data to Improve SEO Efficiency
If you’ve ever done any paid search advertising, chances are you’re sitting on a gold mine of insightful data! A Search Engine Optimization (SEO) campaign is far more likely to generate a strong return if it is seeded with Pay-Per-Click (PPC) data.
In this presentation, you will learn:
• How to leverage historical PPC data to increase your marketing ROI
• How to identify and realize efficiencies when managing SEO & PPC in tandem
• How a data-driven approach to Search marketing can influence your brand in other channels
• How YOU can begin to aggregate data for more effective integrated campaigns
At Web Liquid, we’ve always believed in a data-driven foundation for all digital marketing investments. The analytical insights of Search Engine Marketing, from both the paid and organic/SEO channels, help us to paint a more colorful picture of all our clients’ initiatives.
How great content can improve your ppc campaign
Content plays a major role in making a PPC campaign successful. Read on this blog to know how to design the content in order to make your PPC campaign effective enough to grow your business.
Chris Phillips from tmwi Digital Marketing Introduction
This document outlines the agenda for a conference on digital marketing integration. The key topics to be discussed include integrating customer experience with content, thinking about SEO first, creative led programmatic advertising, digital marketing objectives and KPIs, crawl efficiency and fixing crawl issues, and data analytics in ecommerce. Aligning and integrating media and creative across online and offline channels, and measuring success at key points in the customer journey are emphasized. The importance of organic search within the overall media mix is also underlined.
Similar to Google Paid and Organic Search - Integrated Strategy That Works (20)
3 tactics to dominate google with seo and ppc - maekail
3 tactics to dominate google with seo and ppc - maekail
5 Ways To Combine SEO & PPC For More Effective Marketing ROI
5 Ways To Combine SEO & PPC For More Effective Marketing ROI
Alan boughen future proofing your search campaign - 09 sep2013 v2
Alan boughen future proofing your search campaign - 09 sep2013 v2
5 Tactics To Double Your PPC Campaign Conversions – And Sales.pdf
5 Tactics To Double Your PPC Campaign Conversions – And Sales.pdf
SEM - Understanding the core components of Search Engine Marketing
SEM - Understanding the core components of Search Engine Marketing
Chris Phillips from tmwi Digital Marketing Introduction
Chris Phillips from tmwi Digital Marketing Introduction
More from Jun Baranggan
Google Analytics Fundamentals
Google Analytics is a popular free web analytics tool offered by Google that allows users to track and analyze website traffic and user behavior. It provides key metrics such as tracking user behavior on a site, understanding demographics and traffic sources, evaluating marketing campaigns and pages, and increasing conversion rates. Google Analytics also distinguishes between macro conversions like sales and micro conversions like newsletter signups that indicate progress towards the ultimate goals. It offers funnels, flows and other visualizations to help users understand the path to conversion.
Digital marketing & lead generation for the real estate industry
My presentation deck at he WOFEX University seminar at the SM City Cebu Trade Hall last April 23, 2016.
Display Network Campaign Setup - Day 3 Adwords Workshop
This document outlines different targeting options for online advertising including networks, devices, locations, ad scheduling, delivery settings, frequency of views, text ads, image ads, display ad building, contextual/keyword targeting, placement targeting, topic targeting, gender and age targeting, and ad dimensions. It provides high-level information on the various digital advertising targeting categories without details.
Search Setwork Campaign Setup - Adwords Workshop Day 2
In day 2 of Adwords Workshop Cebu 2014, we covered the topic "Setting up and optimizing Google Adwords search network campaigns".
Adwords Workshop Day 1 - Introduction to Google Adwords
This document provides definitions and explanations of key metrics for evaluating the performance of pay-per-click advertising campaigns on Google AdWords. It discusses metrics for measuring keywords, ad groups, ad copies, and the campaign as a whole, including impressions, clicks, cost per click, conversion rates, and quality scores. Guidelines are provided for grouping keywords thematically, testing ad copy relevance, and using tools like AdWords Keyword Planner and SEMrush for keyword research.
More from Jun Baranggan (6)
Digital marketing & lead generation for the real estate industry
Digital marketing & lead generation for the real estate industry
Display Network Campaign Setup - Day 3 Adwords Workshop
Display Network Campaign Setup - Day 3 Adwords Workshop
Search Setwork Campaign Setup - Adwords Workshop Day 2
Search Setwork Campaign Setup - Adwords Workshop Day 2
Adwords Workshop Day 1 - Introduction to Google Adwords
Adwords Workshop Day 1 - Introduction to Google Adwords
Recently uploaded
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
原版一模一样【微信：741003700 】【(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Using-Presentation-Software-to-the-Fullf.pptx
Slides on 7 Commonly Used Presentation Softwares; thier usage and features.
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
原版定制【微信:bwp0011】《(lincoln学位证书)英国林肯大学毕业证文凭学位证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
Proposal: The Ark Project and The BEEP Inc
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
IEEE CIS Webinar Sustainable futures.pdf
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
Disaster Management project for holidays homework and other uses
It talks about disaster management in a helful way.
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
These are the slides of my presentation at BRIC 2024 about global science overlay maps using OpenAlex.
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...OECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
This presentation will help you to know about the classification ,approval process and article related to active implantable medical device
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...OECD Directorate for Financial and Enterprise Affairs
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
2 December UAE National Day - United Arab Emirates
UAE National Day, celebrated on December 2nd, commemorates the unification of the seven emirates and reflects national pride and unity.
Gamify it until you make it Improving Agile Development and Operations with ...
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...OECD Directorate for Financial and Enterprise Affairs
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
ServiceNow CIS-ITSM Exam Dumps & Questions [2024]
• For a full set of 530+ questions. Go to
https://skillcertpro.com/product/servicenow-cis-itsm-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...OECD Directorate for Financial and Enterprise Affairs
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Recently uploaded (19)
Prsentation for VIVA Welike project 1semester.pptx
Prsentation for VIVA Welike project 1semester.pptx
Legislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptx
Disaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other uses
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates
Gamify it until you make it Improving Agile Development and Operations with ...
Gamify it until you make it Improving Agile Development and Operations with ...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
Google Paid and Organic Search - Integrated Strategy That Works
- 1. COMPANY LOGO Google Paid and Organic Search - Integrated Strategy That Works Cebu Digital Marketing Meetup - July 4, 2015 Jun Baranggan Cebu Digital Hub
- 2. Basic SEO and PPC integration Points - SEW 1. Use PPC keyword data to inform the organic content and optimization strategy. Use organic referral data to inform the creation and optimization of new PPC ad groups. 2. Leverage PPC ad copies in organic snippet text to optimize click-through rates. Much easier to test what's working in paid campaigns, which always put relevant messaging and a call-to-action forward, than to iterate and refine in organic placements. 3. More visibility is better. A bigger footprint in search wins.
- 3. Use PPC keyword data to inform the organic content and optimization strategy. Use organic referral data to inform the creation and optimization of new PPC ad groups.
- 6. Leverage PPC ad copies in organic snippet text to optimize click-through rates. Much easier to test what's working in paid campaigns, which always put relevant messaging and a call-to-action forward, than to iterate and refine in organic placements.
- 8. More visibility is better. A bigger footprint in search wins.
- 10. Thank You