This document provides an overview of a webinar about accelerating SEO results. It describes a proven accelerator process that empowers clients to get results 66% faster, cut costs in half, experience double lead volume, and gain $8 in pipeline revenue for every $1 spent. The process takes a holistic approach including research, implementation, and tracking adjustments. Case studies are presented showing large increases in traffic, leads, and sales for various companies that utilized this approach.
Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
The future of SEO. Moving to a holistic inbound marketing strategy with an ea...Adrian Land
The future of SEO. Moving to a holistic inbound marketing strategy with an earned media casestudy.
Presented first of all at eTail Europe conference, 26th June 2013.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
The future of SEO. Moving to a holistic inbound marketing strategy with an ea...Adrian Land
The future of SEO. Moving to a holistic inbound marketing strategy with an earned media casestudy.
Presented first of all at eTail Europe conference, 26th June 2013.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
BrightEdge webinar on winning with SearchDave Lloyd
Webinar with BrightEdge team on winning with Search - the Adobe Acrobat SEO story from 2011 to 2015.
Converting more customers online through a 5-step methodology of Strategy and Organize, Identify Demand, Scout Competition, Optimize Content, and Measure Impact
This project is about conducting an SEO audit for a website:
first, we plan our audit by identifying marketing objectives, KPIs, target persona.
begin with an on-site SEO audit we create both head and tail keywords that fit our persona then measuring keywords potential by MOZ.com
then we use the technical audit to examine website metadata and to suggest blog topics that will increase ranking.
in offsite SEO we also use the technical audit to check backlinks and made a link building for a website.
finally, we test the performance by testing page index, page speed, mobile-friendly, and at last, make recommendations that will help the client in the future in increasing the page ranking.
- Performed an on-site and off-site SEO audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Learn how to use the latest digital job advertising strategies. You’ll learn two important techniques: paid social media advertising and programmatic job advertising. By the end of the workshop, you'll have the strategies, be able to plan out your campaigns, calculate your ROI and hit the ground running.
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with an excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Tech-savvy Digital Marketer with more than ten years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Focused experience in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Whether balancing brick, catalog, B2B, International, or pure digital businesses; understanding how to strategically utilize SEO is critical for all marketing channels.
This presentation was shared at the Kibo Commerce Summit in Half Moon Bay, CA on March 24,2016.
How to build a holistic search strategy that worksHannahIJohnson1
Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions.
This presentation goes over:
Educate key stakeholders about why the shift to holistic search is necessary
Evaluate your program from search query to conversion to identify areas of opportunity and growth
Understand how those elements translate to day-to-day account management
Create the plan for how your teams will work together moving forward
Forget everything you know about conventional valuations.
Valuing internet businesses with a value below $250K can seem a little random when you look at what's currently being sold, but there is some logic to the process.
This presentation, given at the 2012 Internet Investment Summit, delves into site valuations and also gives some practical advice on how to improve the value of an asset you intend to keep for a while.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
How to complete google ads audit in 8 stepsNCSofttech
A Google Ads account audit is the process of evaluating the effectiveness of your accounts. An audit can reveal painful hidden issues that need to be addressed.
Lead Generation Agency Proposal Powerpoint Presentation SlidesSlideTeam
If your company needs to submit a Lead Generation Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousand of proposals on this topic for effectiveness and conversion. Just download our template add your company data submit to your client for a positive response. https://bit.ly/3cDGJAY
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
BrightEdge webinar on winning with SearchDave Lloyd
Webinar with BrightEdge team on winning with Search - the Adobe Acrobat SEO story from 2011 to 2015.
Converting more customers online through a 5-step methodology of Strategy and Organize, Identify Demand, Scout Competition, Optimize Content, and Measure Impact
This project is about conducting an SEO audit for a website:
first, we plan our audit by identifying marketing objectives, KPIs, target persona.
begin with an on-site SEO audit we create both head and tail keywords that fit our persona then measuring keywords potential by MOZ.com
then we use the technical audit to examine website metadata and to suggest blog topics that will increase ranking.
in offsite SEO we also use the technical audit to check backlinks and made a link building for a website.
finally, we test the performance by testing page index, page speed, mobile-friendly, and at last, make recommendations that will help the client in the future in increasing the page ranking.
- Performed an on-site and off-site SEO audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Learn how to use the latest digital job advertising strategies. You’ll learn two important techniques: paid social media advertising and programmatic job advertising. By the end of the workshop, you'll have the strategies, be able to plan out your campaigns, calculate your ROI and hit the ground running.
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with an excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Tech-savvy Digital Marketer with more than ten years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Focused experience in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Whether balancing brick, catalog, B2B, International, or pure digital businesses; understanding how to strategically utilize SEO is critical for all marketing channels.
This presentation was shared at the Kibo Commerce Summit in Half Moon Bay, CA on March 24,2016.
How to build a holistic search strategy that worksHannahIJohnson1
Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions.
This presentation goes over:
Educate key stakeholders about why the shift to holistic search is necessary
Evaluate your program from search query to conversion to identify areas of opportunity and growth
Understand how those elements translate to day-to-day account management
Create the plan for how your teams will work together moving forward
Forget everything you know about conventional valuations.
Valuing internet businesses with a value below $250K can seem a little random when you look at what's currently being sold, but there is some logic to the process.
This presentation, given at the 2012 Internet Investment Summit, delves into site valuations and also gives some practical advice on how to improve the value of an asset you intend to keep for a while.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
How to complete google ads audit in 8 stepsNCSofttech
A Google Ads account audit is the process of evaluating the effectiveness of your accounts. An audit can reveal painful hidden issues that need to be addressed.
Lead Generation Agency Proposal Powerpoint Presentation SlidesSlideTeam
If your company needs to submit a Lead Generation Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousand of proposals on this topic for effectiveness and conversion. Just download our template add your company data submit to your client for a positive response. https://bit.ly/3cDGJAY
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
Presentation given at the 2011 PICPA Benefit Plan Audit Conference in Lancaster, PA. Practical strategies for marketing your benefit plan audit niche in the digital medium.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Content creation should carry the brand throughout the customer journey that 1. aids the customer decision process and 2. integrates the brand in their everyday lives. This can lead to increased conversions, repeat visits and much more. Learn more at http://www.pistonagency.com
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
12 Winning Ways to Increase College Admissions GrowthPallab Kakoty
Comprehensive case study on improving conversions totaled with campaign audit, strategy evaluation & optimization schedules to upsurge BTech admissions for various Indian colleges.
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
To get more interesting E-books on various marketing, digital, lifestyle coaching courses etc, and further more other digital products as Courses, Softwares, Frame Mockups, Patterns and Pintables, Diaries, Reports, Greeting cards, Presentation / templates Itineraries as Wedding itinerary, Graphics – as Logos themes, Brand kits themes, Power point themes, card designs themes, backgrounds, patterns, Planners – as Wedding Planners, weekly planner, bi cheque planners, custom digital Planners etc, Tutorials & guides, Art works for T-Shirts, Blankets, Tea cups, cutting boards, Towels, Door Mat, Pillows, Sign Board, Sucks, bags, phone cases, Jackets, shoes etc, Templates as Resume Templates, business plan templates, business contracts templates, Power point presentation templates, website templates, mobile app templates, content builder templates, graphic design templates as banners, flyers etc courses – as Exercise, Dance, Copywriting, Graphic design, ART WOKS as Wall Arts such as: HOME WALL ARTS, OFFICE WALL ARTS, YOGA CENTERS & LIKES, DIGITAL BACK DROPS etc.
To get access to these products mentioned above Kindly highlight the link below and open using your browser to launch into a digital store Be-Tah Shop and you will be able to get available products as these as they host them.
https://selar.co/m/betashop
We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly revolutionize your digital presence.
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
New Rules of SEO: RankBrain, Links, & ContentDemandWave
How does Google's landmark RankBrain announcement impact SEO? It all boils down to optimizing for user intent and user behavior. Watch our webinar on-demand and score actionable tips to future-proof your SEO strategy.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Bridging the Gap: 6 Steps to Seamless Sales & Marketing Alignment - SlidesDemandWave
Sales and marketing are fundamentally separate departments, but their combined strength is an underestimated force. Learn 6 ways to drive more sales-qualified leads with cross-departmental alignment.
3. OVERVIEW
3
Search Engine Optimization
Paid Search / Display Advertising
Social Media
Website Design
International Expansion
Custom Measurement and Attribution
Our Services
Since 2004, we’ve employed a
metrics-based approach to
converting online visibility into
measurable business results
4. OVERVIEW
4
Our approach is
built on
data-driven
strategy and
efficient
execution.
Each campaign includes:
! Business Research + Strategy
! Custom Scorecard Tracking
! Attribution + Data-driven Optimizations
7. OVERVIEW
7
We have unique
experience driving
lead generation
campaigns for
global Fortune 500
companies.
Across multiple business units and 4 countries we produced
34,356 new leads for a group of operating companies, including:
11. OVERVIEW
11
Accelerator Process
empowers our clients to:
ü Get results 66% faster
ü Cut CPL in half
ü Experience 2X lead volume
ü Gain $8 pipeline revenue for every $1 spent
12. OVERVIEW
12
Take a holistic approach
Accelerator Launch Implementation Tracking & Adjustment
1
2
3
Research,
Competitive Audit
and
Opportunity Analysis
Reporting with
KPI Scorecard,
Attribution
and Optimization
Keywords
Selection and
Mapping
Content
Blog, Press Releases,
White Papers,
“How-To”, News
Inbound
Links
Social
Signals
Meta
Content
Page Titles, URL’s
Site
Architecture
14. OVERVIEW
14
Accelerator Launch
Research,
Competitive Audit
and
Opportunity Analysis
Our accelerator launch starts with an audit of existing web
analytics, understanding business goals, and detailing customer
search behaviors/language.
1. Know what your customers are searching.
2. Set clear benchmarks, goals, and key performance
indicators for your SEO program
3. Compare rankings against competitors
4. Understand highest opportunity areas from Search
20. OVERVIEW
20
SEO requires more than just on-page optimization
and back-links:
1. The right keyword strategy
2. Content creation and syndication plan
(biggest challenge for most)
3. Expert guidance on site architecture and
optimizations
4. Social signals (i.e. Authorship mark-up,
Google+ integration, and more)
Implementation
Keywords
Selection and
Mapping
Content
Blog, Press Releases,
White Papers,
“How-To”, News
Inbound
Links
Social
Signals
Meta
Content
Page Titles, URL’s
Site
Architecture
Comprehensive optimization requires:
What’s in the Action Plan?
22. OVERVIEW
22
Successful campaigns don’t stop at implementation
Scorecard Methodology:
1) Predictive Analytics to Set Realistic Targets
2) Monthly Measurement of Success KPIs
3) Root Cause/Countermeasure Analysis for
Missed Targets
• This step allows for sustainment and
iteration for continual improvement
Tracking & Adjustment
Reporting with
KPI Scorecard,
Attribution
and Optimization
A measurement Scorecard establishes a common basis of comparison and
holds teams accountable for key metrics indicating revenue growth
25. OVERVIEW
• SEO
• Search
25
Zenprise went from #17 to #3 on
Google in less than 60 days
Goals:
! Increase lead volume, but not at the price of quality
! Outrank competition
! Speed up execution of search marketing campaigns
Challenge:
Zenprise faced extremely competitive keywords in tech-savvy industry. Internal
team lacked bandwidth to manage Search marketing.
Solution:
! Conducted Acceleration workshop to establish unique KPIs and benchmarks
! Gained buy-in of Search as a company-wide endeavor.
! Developed action plan to leverage in-house strengths and identify obstacles
Results:
! #17 to #3 in less than 60 days for “Mobile Device Management” (behind only
Apple and Wikipedia)
! 200% increase in conversion volume
! 50% decrease in cost-per-lead
! 800% return on search marketing investment
Case Study
B2B
27. OVERVIEW
27
Integrate SEO + Paid Search and
fast-track results:
Search
Engine Ads
SEO
Benefits of integrated SEO and Paid Search:
1. Immediate source of additional revenue
Google reports that 89% of ad clicks are
incremental*
2. Risk mitigation – If algorithm update
drops you off, you can still be on 1st page
3. Cross-channel learnings – Shared
performance data from each channel
improves performance of each
Because two revenue streams are better than one. And 25% of all B2B
online leads come from Paid Search*.
*ThinkWithGoogle Study, Google
28. OVERVIEW
28
AppDynamics experienced a
10X Return in Pipeline Revenue
Goals:
! Out rank competition for target search terms
! Increase volume of leads secured through lead generation programs
! Increase % of raw leads that convert to qualified opportunities
! Improve ROI for new customers
Challenge:
AppDynamics needed to revamp lead generation efforts. They knew they were
underutilizing SEO as a means of inbound lead generation and were placing too
much focus on display ads to promote a free software download.
Solution:
! Established unique KPIs and benchmarks
! Execute integrated marketing strategy, inc. SEO, PPC, and content creation
! Large expansion of AppDynamics’ optimization program by introducing
additional keywords
Results:
! 73% increase in organic search traffic in <6 months
! 101% Increase in Organic, non-branded search traffic in <6 months
! 500% Estimated overall ROI
! 10X Return in pipeline revenue from SEO
Case Study
• SEO
• Paid Search
• Content Creation
B2B
30. OVERVIEW
30
Camille La Vie saw a 273% Increase in
Online Sales Revenue from 2011 to 2012
Goals:
! Boost site traffic and visits to product pages
! Improve revenue from online store
Challenge:
Camille La Vie sells designer dresses and relied heavily on in-store sales
revenue. They had minimal to no site traffic or online sales.
Solution:
! Established more comprehensive SEO program to include all products
! Content creation & technical team to execute agency recommendations
! Targeted seasonal products with integrated SEO and content campaigns
Results:
! 283% Increase in organic traffic from non-branded keywords
! 273% Increase in revenue from organic search
! 3,465% increase in traffic for “Homecoming” related keywords
Case Study
• SEO
B2C
31. OVERVIEW
31
Hornblower Increased Lead Volume by 636%
and reduced their CPL
Goals:
! Improve lead volume and efficiency
! Increase reach across multiple channels
Challenge:
Hornblower provides dining and event cruises to 8 ports throughout the US. To
maximize profits, their goal was to significantly increase the number of quality
leads seeking to book large events.
Solution:
! Improve user experience through improved landing pages
! Improve budget allocation strategies to maximize volume
! Utilize LinkedIn and Facebook targeting to capture corporate and wedding leads
Results:
! 636% increase in lead volume
! 73% increase in conversion rates
! 27% decrease in cost-per-lead
Case Study
• Search
• Social Display
B2B + B2C
32. OVERVIEW
32
Moving Guru Reduced their Cost-Per-
Acquisition by 31%
Goals:
! Increase lead volume while maintaining strict CPA goals
Challenge:
Moving Guru is a moving quote aggregator that helps people save on their move
by connecting them with multiple moving companies.
Solution:
! Utilize advanced Google Display Network (GDN) features
! Improve campaign structure for better quality scores and conversion rate
! Create new landing pages to form an easier path to conversion
Results:
! 457% increase in leads
! 31% decrease in cost-per-acquisition
! 42% increase in conversion rates
Case Study
• Search
• Display
B2C
33. OVERVIEW
33
Thank You.
Paul Taylor | Paul.t@webmarketing123.com
Get a consultation and learn:
ü Where you rank in relation to competitors
ü How much revenue opportunity is available from
Search (we’ll do the research)
ü What actions you can take today to accelerate
results from your SEO program
Simply email Results@webmarketing123.com or call 800.619.1570