Become known in your industry as the go-to expert for your knowledge. Presentation I gave at WordCamp Toronto 2017

1. Becoming KNOWN
Created & Presented by Tamara MacDuff @TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

2. Known Vs Famous
KNOWN
 People who Need To Know
 Local, Regional, Niche or
Global recognition
 Any number of Followers
 Higher Engagement
 Higher Quality of leads & opportunities
 Top of Preference
Famous
 Global recognition
 Millions of Followers
 Paid millions of dollars for little result
 High yet meaningless engagement
 Top of Mind
@TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

3. Active Helpful Consistent
The Process
@TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

4. Active Helpful Consistent
The Process
@TamaraLMacDuff #WCTO
Define
WHY
Actionable
Audience
© 2017 All Rights Reserved.

5. Focus on your core
values.
Pamela Palladino Gold: Goldevolution.com
@TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

6. When you identify &
solve inefficiencies, you
are lead to focus &
empowerment.
Jeanne Marrin, Founder HR On The Move
Hronthemove.com
@TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

7. Define WHY:
Remember
WHY is your
Purpose not
your passion
@TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

8. Inspire Action:
Move Your
Audience &
Move Your
Content
@TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

9. Be Helpful:
Create & Share
Purposeful &
Valuable
Content
@TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

10. Be Consistent:
Define Consistent
For You & Your
Audience – then
do it.
@TamaraLMacDuff #WCTO
© 2017 All Rights Reserved.

11. Thank You for joining
me today.
Let’s Connect!
Tamara MacDuff 585-329-8838
tamara@nowdigitalmarketing.us
Linkedin.com/in/tamaramacduff
Twitter: @TamaraLMacDuff
© 2017 All Rights Reserved.
#WCTO