The document discusses #GivingTuesday and highlights that giving comes in many forms beyond just money, including time, voice, and energy. It notes that traditional fundraising has focused only on monetary donations but giving is a more emotional experience. Supporters want feedback on how their contributions are making a difference and a sense of community with others supporting the same causes. The document provides tips for nonprofits to make the most of #GivingTuesday, including being socially focused, setting ambitious goals, empowering ambassadors, building momentum in advance, and having a plan for ongoing engagement after the day.

1. #everythingcounts
#GivingTuesday =
#everythingcounts

2. #everythingcounts
One theme from earlier today – which coincides with a bit of research
we’ve done at everydayhero – is that money given isn’t a true reflection
of how much I love a cause…there’s so much more that goes into
supporting a cause – voice, time, energy…and money
#everythingcounts
#GivingTuesday encompasses all types of giving and we need to recognise
that.

3. #everythingcounts
4 Consumer Insights

4. #everythingcounts
Fundraising isn’t a true measure or value of passion and
why I support or want to support
Traditional fundraising platforms have treated fundraising as a transaction – not an
experience

5. #everythingcounts
Giving is bigger and more emotionally meaningful than
fundraising
Giving can include time, voice, energy and….money

6. #everythingcounts
Feedback and acknowledgement are almost nonexistent
Time and time again supporters report being left alone and having no idea
whether their efforts made or are making a difference

7. #everythingcounts
There is no connection to community
Supporters would like to gain a sense of others who are involved in the same
causes and charities as themselves

8. #everythingcounts

9. #everythingcounts

10. #everythingcounts

11. #everythingcounts

12. #everythingcounts
everydayhero Giving Footprint tm

13. #everythingcounts
#GivingTuesday
isn’t just about raising money

14. #everythingcounts
#GivingTuesday
is about the
collective impact

15. #everythingcounts
2013 2014

16. #everythingcounts
Are you making the most of
#GivingTuesday?

17. #everythingcounts
Be socially focused
Getting ready for 2015
Incorporate as much “social” into your #GivingTuesday campaign as possible

18. #everythingcounts

19. #everythingcounts

20. #everythingcounts
Getting ready for 2015
Be inspirational and aspirational
Set ambitious goals and explain how my support will help your cause

21. #everythingcounts

22. #everythingcounts
The almighty factograph

23. #everythingcounts
Getting ready for 2015
Empower your ambassadors/ “inner circle”
Recruit early and get vocal/influential supporters on board

24. #everythingcounts

25. #everythingcounts

26. #everythingcounts
Getting ready for 2015
Build momentum
Let people know in advance what you’re doing for #GivingTuesday and how they
can get involved

27. #everythingcounts

28. #everythingcounts

29. #everythingcounts

30. #everythingcounts
Have a plan for “what comes next?”
Getting ready for 2015
Determine what this #GivingTuesday means to your organisation and build that
message into your call to action

31. #everythingcounts

32. #everythingcounts

33. #everythingcounts

34. #everythingcounts

35. #everythingcounts

36. #everythingcounts
Your #GivingTuesday Checklist
 Have a stated goal with a defined timeline
 Define your plan - ensure everyone knows their responsibilities
 Get early-adopters onboard
 Ensure you have collateral, messages and visual assets ready to go
 Organise Command Central for on-the-day activities and reporting
 Prepare a thank you message for donors, volunteers, advocates
 Implement your plan for follow up and ongoing engagement

37. #everythingcounts
Thank you!
Sandra Luther
@SandraLuther
Sandra.Luther@Blackbaud.co.uk