Here are ten strategies to help you achieve your funding goals...

1. #Giving Tuesday
Strategie$

2. Kristal M. Johnson
FundJoy LLC
Presenter

3. •Submit your questions to
kristal@fundjoy.org
Using Webinar Ninja

4. You will receive a link to this recording and
notes
Twitter hashtag: #Grants17 #fundjoy or
#GivingTuesday
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5. WHO: Introduction to FundJoy
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3
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1
WHAT: #Giving Tuesday First Steps
WHY: 5 Reasons to Participate
HOW: #Giving Tuesday Strategie$
WOW: #Giving Tuesday Successes
Agenda

6. #SocFund
Training
Services
Funding
Finder
FundJoy LLC

7. #Giving Tuesday First Steps
• Enter your organization’s
information on Giving Tuesday’s
Website-Giving Tuesday.org/join

8. • Join the UnSelfie Movement-
#Giving Tuesday First Steps

9. #Giving Tuesday Successes
-Thread, a
nonprofit,
started a
campaign called
1000 actions in
reference to
Giving Tuesday

10. #Giving Tuesday Successes
Halo Foundation, a nonprofit, asked
people to forgo their daily cup of
coffee and donate $5 to their
organization.

11. #Giving Tuesday Successes
A nonprofit in Houston, asked each
employee to tweet/Facebook
something great about the
organization on #Giving Tuesday

12. 5 Reasons to Participate in
Giving Tuesday

13. 5 Reasons to Participate
• Increase in donor giving

14. 5 Reasons to Participate
• Exposure for your nonprofit to potential
funders and donors

15. 5 Reasons to Participate
Create an
exciting segway
into your end of
the year giving
strategy

16. 5 Reasons to Participate
A little effort may
produce large
results

17. 5 Reasons to Participate
You have
Giving
Tuesday
resources to
help

18. Giving Tuesday Strategie$

19. Giving Tuesday Strategie$
Start your Giving Tuesday
tweets the day after
Thanksgiving. Twitter will have
more tweets leading up to
Giving Tuesday.

20. Giving Tuesday Strategie$
Schedule early.
Start on Friday, when there is
less traffic.

21. Giving Tuesday Strategie$
Post on LinkedIn and Instagram
as well as Facebook and
Twitter. Do what everyone else
isn’t doing.

22. Giving Tuesday Strategie$
Hashtags are used on
most platforms. Here’s a
tip, when you insert
Giving Tuesday on the
platforms, don’t leave a
space.

23. Giving Tuesday Strategie$
Post a video. Doesn’t have to be elaborate,
but short and sweet.

24. Giving Tuesday Strategie$
EXAMPLE
We are <nonprofit> and we represent
<clients>, on this Giving Tuesday,
consider helping us change the community
of giving your time or making a donation.

25. Giving Tuesday Strategie$
When sending an email,
send before Giving
Tuesday, and make sure
to say thank you to your
current donors for the
support they gave you all
year.

26. Giving Tuesday Strategie$
When making the ask on Giving Tuesday, let
people know your goal and where their
money is going.

27. Giving Tuesday Strategie$
EXAMPLE
Request people donate ($25 to FUND xyz)
(or $100)-this won’t interfere with your year-
end giving.

28. Giving Tuesday Strategie$
In the world of social media people trust two
things:
Network-use your network
Numbers-increase your numbers

29. Giving Tuesday Strategie$
Client Stories

30. Giving Tuesday Strategie$
Show what
you’ve
been
working on
all year,
your
successes.

31. Giving Tuesday Strategie$
Get your staff involved.

32. Giving Tuesday Strategie$
Change your website header or
write a blog post for Giving
Tuesday.

33. My number one suggestion:
Create a Facebook event for Giving
Tuesday
(Hint: use Facebook ads)

34. Thank You!
FundJoy LLC
10223 Broadway #P299
Pearland, TX 77584
Telephone: +1 281 815 0101
E-mail: kristal@fundjoy.org
www.fundjoy.org
Kristal M. Johnson
Social Fundraising Expert,
Speaker and Author