Rue Nelson, a video game design student at American University had an idea for a non-screen based game that she was sure people would quickly adapt as a party favorite. She just needed a few things. The first two were money and marketing. My team went to work to find the best audience and ways to target them. One more (and possibly most important) thing Ms. Nelson needed, A name for the game! After a week of research and several midnight meetings... we found the perfect name.

1. hello!

2. The success of a
game lies in how
much you want to
play it.

3. Who is your
audience?
• People interested in advertising
• Creative types
• Young
• Willing to fund a venture they find
interesting/worthy/engaging

4. We found them.
(35 of them to be precise)

5. When presented with the basic
concept of the game
(no details spilled)
78% said they would
play it immediately

6. The others said they’d
wait to see if their
friends would be
interested in playing

7. “accessible”
“not too niche”
“engaging”
“friendly”

11. This would work well on Kickstarter.
You wanted it on Kickstarter.
So let’s put it on Kickstarter.

13. So, now you have the game.
How do we promote it?
Take it to the people who
will love to play it.

15. There is a massive
crowdfunding, bootstrap, startup
movement in DC and beyond.
Tap into it.

17. Word of mouth is incredibly
powerful.
Once people have tried your
game and they really enjoy it,
recruit them as brand
ambassadors.

18. Let’s work together.
Let’s make your game a reality.