Micah James, the manager of the coaching team at Bloomerang/Kindful, gave a presentation on strategies for Giving Tuesday. The presentation covered best practices like starting planning early, customizing communications for different audiences, and optimizing online donation forms. It emphasized that Giving Tuesday should be part of a comprehensive fundraising strategy and is not the be-all and end-all of fundraising. The presentation provided tips on customizing acknowledgments, timelines for preparation, and ways to maximize online donation forms using tools from Bloomerang. It concluded with a Q&A section.

1. NOV 2, 2022
Giving
Tuesday
Strategies
Micah James

2. Micah James, CFRE
I am the Manager of the Coaching Team at
Bloomerang/Kindful. I have experience as a
non-profit development director and I am a
Certified Fund Raising Executive. I serve on
the board of the Oklahoma Council for
Economic Education, whose mission is to
promote economic education and financial
literacy education in Oklahoma. I am
passionate about equipping non-profits with
the resources they need to be successful.
Manager, Coaching

3. What were the results of your past
#GivingTuesday efforts?
POLL

4. Agenda
1.
2.
3.
4.
A Greater Movement of Generosity
Q & A
Best Practice of GivingTuesday
Maximize Your Online Giving Form for
GivingTuesday
5.
Engaging & Customization

5. Giving Tuesday
A Greater Movement of Generosity

6. From 2012 to now…
GivingTuesday is a vital part of the end-of-year fundraising
cycle now, but it is still a fairly new idea.
- GivingTuesday started as a movement to raise
awareness of generosity in 2012.
- In 2021, over 2.7 billion dollars was raised (on and
offline) for non-profit organizations all over the world
- Over 35 million people participated in GivingTuesday in
the United States un 2021.
- In 2021, Facebook matched $8 million dollars of Giving
Tuesday giving.
- GivingTuesdaySPARK is a new movement for youth to
encourage volunteerism, kindness, and giving back.
- GivingTuesday will celebrate 10 years in 2022.

7. Being a Part of the Movement
One of many non-profit organizations

9. Best Practice for Giving Tuesday
Preparation leads to greatness.

10. Do’s and Don’ts of a Great Giving Tuesday
DO
● Start planning early
● Segment your audiences
● Customize your communication
for your platform
● Optimize your donation page
● Empower others
● Be specific
● Test beforehand
DON’T
● Be trendy
● Abandon mission and purpose
● Count on Facebook Match
● Discount the power of social media
● Focus on one-time donations
● Forget to follow-up
Source: 33+ Giving Tuesday Ideas (Bloomerang)

11. Timeline for
preparing for
Giving Tuesday
Sept.
Oct.
Nov.
2 weeks
before
Identify campaign ambassadors
Secure matching gift
Determine theme, goal, and budget
Create assets for the Giving Tuesday campaign
Spotlight organizational needs
Matching gift announcements
Segment and plan appeals
Draft thank you
Test!
Post about the campaign to boost excitement
Cyber
Monday
Get a head start
Ask people to share
Giving
Tuesday
Automated email series
Immediately thank donors
Keep donors updated on progress
After
If possible, call donors to thank
Communicate total raised
Source: Take Advantage Of This Sample Giving Tuesday Timeline For Your Nonprofit

12. Customization = Maximation
Maximize your Donation Page for
Giving Tuesday

13. Customize your Online Giving
Form with Form Name, Transaction
Processor, Confirmation Email, and
Donation Levels.
Customize Your Donation Form

14. Continue the customization with
adding a thank you message on
your success page. This is the page
donors will see after they complete
their donation.
Customize Your Donation Form

15. This is a preview of a form
once it has been created.
Customize Your Donation Form

16. Use the HTML to insert the form into your website.
Customize Your Donation Form

17. Additional Customization with
Kindful Online Tools

18. Can also customize:
● Branding Colors
● Goal Thermometer
● Background image
● Success Redirect Link
● And more!

19. Let’s Get Into the Database!

20. Customizing Your
Acknowledgements for
GivingTuesday

21. Best Practices for
Thanking Donors
1. Be prompt, sincere, and accurate.
2. Personalize.
3. Be warm, personable, and conversational.
4. Give the donor the credit and remove yourself
as the middleman.
5. Reflect on what a kind, compassionate and
generous person they are.
6. Write at a 6th-grade reading level and use twice
as many “you’s” as organizational-centric
language.
7. Make it engaging by starting the middle of the
action, using photos, unexpected narrators, or
sharing a quick story from one person you’ve
helped.
8. Don’t use the same exact copy month after
month.
9. Include your tax id #, gift amount, and date of
the gift so it can serve as their tax receipt.
10. Leverage the P.S.
Source: The Do's And Don’ts When Thanking Donors (Bloomerang)

22. Save the Date
Built-in Email Templates

23. Let’s Get Into the Database!

24. Important Things to Remember
GivingTuesday is not everything

25. One Day is NOT Everything
While GivingTuesday has caused a peak in
giving, it is also important to remember:
- Facebook’s 8 million dollar match in 2021
was gone in seconds!
- If GivingTuesday is not your biggest
giving day, you are not alone.
- December will likely be a greater
opportunity of giving than
GivingTuesday.
- GivingTuesday needs to be part of a
comprehensive fundraising strategy.
Source: 33+ Giving Tuesday Ideas (Bloomerang)

26. Important
Questions
● Were our year-end fundraising results
impacted by Giving Tuesday?
● Are your Giving Tuesday donors retained at a
higher or lower level than other donors?
● Do Giving Tuesday donors upgrade at the
same velocity as donors garnered via other
campaigns?
● Did the hours spent preparing and executing
your Giving Tuesday strategy yield as much as
those hours being spent on other types of
campaigns?
● Do survey results from Giving Tuesday donors
yield the same level of allegiance to your
organization?

27. Q&A

28. Resources
Bloomerang Blog
33+ GivingTuesday Ideas
Do’s and Don’ts of Thanking Donors
Take Advantage Of This Sample Giving Tuesday Timeline For Your Nonprofit
Other Resources
GivingTuesday ToolKit

29. Would you like a follow-up to learn
more about how Bloomerang can
help you and your organization?
POLL