This webinar discusses how non-profits can promote #GivingTuesday year-round using the fundraising platform MyCharityofChoice. MyCharityofChoice allows non-profits to create fundraising pages and campaigns for tracking donations. The webinar recommends non-profits start promoting their #GivingTuesday campaign early by accepting pledges and donations throughout the year. Non-profits are also encouraged to promote volunteer opportunities as part of their #GivingTuesday efforts. The webinar highlights the experience of the Salaam Cultural Center, which built momentum for its #GivingTuesday campaign in advance of the main day.

1. Promoting #GivingTuesday Year-round
Call starting at 11:03 Eastern time
Advance pledging, Tracking, and
Volunteerism for #GivingTuesday with

2. Presenters
Hunter Ziesing
CEO
MyCharityofChoice
Tim Townsend
VP Product
MyCharityofChoice
Brenda Pierce
Salaam Cultural Center-Medical
Missions
Rita Zawaideh
Salaam Cultural Center-Medical
Missions

3. Today’s Webinar
#GivingTuesday
MyCharityofChoice
Salaam Center-Medical
Missions

4. What is #GivingTuesday?
• Created in 2012
• First Tuesday following
Thanksgiving, Black Friday
and Cyber Monday
• It’s a day to give back to
those in need amidst the
frenzy of the holiday
shopping season
• MyCharityofChoice has
been a #GivingTuesday
partner for the past two
years

5. #GivingTuesday’s Reach

6. #GivingTuesday’s Reach
Has truly become a global phenomenon

7. #GivingTuesday’s Reach

8. What is MyCharityofChoice?
Online fundraising platform
providing:
• Free, hosted Nonprofit fundraising
pages
• Easy online fundraising campaigns
• Events
• Social media tools
• Real-time Reporting
Donations
• Fees only apply if made through
MyCharityofChoice
• Nonprofit can receive up to 100% of
donation value (Donor pays fees)
• Funds sent directly to the nonprofit
monthly
• Enter and track offline donations free
Our goal is to provide you with the
tools and support to:
• Grow constituency
• Grow awareness
• Increase funding
www.mycharityofchoice.com

9. What is MyCharityofChoice?
Free, hosted Nonprofit fundraising
pages
• Search for your Non Profit
• Take control of your page

10. What is MyCharityofChoice?
Free, hosted Nonprofit fundraising
pages
• Add your own branding and message
• Create unlimited fundraising
campaigns
• [link] them back to your .org

11. What is MyCharityofChoice
Easy online fundraising campaigns
• Fundraising team members get their
own fundraising page and all dollars
are attributed to the main campaign
• Social media sharing
• Full real-time tracking/reporting

12. What is MyCharityofChoice?
Attach campaigns to over 2000
events

13. What is MyCharityofChoice
Donor mining, centralized tracking
and reporting
•Complete, real-time tracking of your
campaigns
•Export reports in .csv format for use in your
CRM programs
Admin Panel, Logged in

14. What is MyCharityofChoice
Add offline donations to your
#GivingTuesday campaign for
centralized tracking and reporting
• Enter offline donations to your
#GivingTuesday campaign easily
• Enables you to track and report
all of your #GivingTuesday
fundraising in one place
• You can even add
#GivingTuesday donations made
on your own website for easy,
one-stop reporting

15. Marketing #GivingTuesday year-round with MyCharityofChoice
#GivingTuesday doesn’t have to
be a one-day event!
• Begin building awareness and
momentum now
• Accept #GivingTuesday campaign
donations and pledges year-round
– all of your fundraising is tracked
for #GivingTuesday
• Promote volunteerism as part of
the #GivingTuesday movement
• Add offline donations to your
#GivingTuesday campaign for
centralized tracking and reporting
• Culminate with a big push on
#GivingTuesday

16. Marketing #GivingTuesday year-round with MyCharityofChoice
Your #GivingTuesday campaign
and your nonprofit are featured
on our #GivingTuesday page for
the duration of your campaign,
year over year
• Increased visibility among the
MyCharityofChoice community of
donors and fundraisers

17. Marketing #GivingTuesday year-round with MyCharityofChoice
Begin building awareness and
momentum now
1. Claim your hosted nonprofit
fundraising page
2. Create your #GivingTuesday
fundraising campaign
3. Use our social networking tools to
get the word out
4. Email a link to your fundraising
campaign to your list and add a link
to your website’s donation page
5. MyCharityofChoice can provide you
with an easy snippet of code to
embed a link to your
#GivingTuesday campaign directly
into your website upon request

18. Marketing #GivingTuesday year-round with MyCharityofChoice
Promote pledges and donations to
your #GivingTuesday campaign
• Avoid missed opportunities on December
2 by allowing your donors to pledge early
– just like early voting!
• Post to your favorite social networks
periodically during the leadup to
#GivingTuesday using our sharing tools to
remind your followers of this convenient
option
• Remind your followers through email,
newsletters and word of mouth. All they
need is a link to your #GivingTuesday
campaign page
• A non-intrusive way to keep your
initiatives in front of your followers
• Immediate donations can also be made to
your campaign and credited to your
#GivingTuesday fundraising total

19. Marketing #GivingTuesday year-round with MyCharityofChoice
Promote volunteerism as part of
your #GivingTuesday movement
• A great option for those who prefer to
give of their time or cannot afford a
monetary donation
• A boost to short-handed nonprofit
staffs
• Campaigns can be created and
promoted specifically for volunteerism
(Beach clean up, park beautification,
fundraising car wash, etc.)
• Another non-intrusive way to keep your
initiatives in front of your followers

20. Marketing #GivingTuesday year-round with MyCharityofChoice
Culminate with a big push on
#GivingTuesday
• Send your campaign out to
social media networks – have
your followers ask their friends
to repost or share
• Make sure you have an email
blast ready to go prior to #GT
• Get out on the street to get the
word out about the day and
your campaign

21. MyCharityofChoice #GivingTuesday Case Study: Salaam Cultural Center
Welcome!
Brenda Pierce
Salaam Cultural Center-Medical Missions
Rita Zawaideh
Salaam Cultural Center-Medical Missions

22. MyCharityofChoice #GivingTuesday Case Study: Salaam Cultural Center
An example of a
#GivingTuesday campaign
building momentum and
awareness before the big day:

23. #GivingTuesday Case Study: Salaam Cultural Center-Medial Missions
Brenda Pierce Rita Zawaideh Salaam Cultural Center

24. #GivingTuesday Case Study: Salaam Cultural Center-Medical Missions
Brenda Pierce
Salaam Cultural Center
Rita Zawaideh
Salaam Cultural Center

25. #GivingTuesday Case Study: Salaam Cultural Center-Medical Missions
Brenda Pierce
Salaam Cultural Center
Rita Zawaideh
Salaam Cultural Center

26. #GivingTuesday Case Study: Salaam Cultural Center-Medical Missions
Brenda Pierce
Salaam Cultural Center
Rita Zawaideh
Salaam Cultural Center

27. Marketing #GivingTuesday year-round with MyCharityofChoice
Questions and Answers

28. Marketing #GivingTuesday year-round with MyCharityofChoice
Thanks for attending!
We will email everyone a copy of the slides used in today’s presentation.
For more information and to get started, please visit
www.mycharityofchoice.com/givingtuesday
Questions? Contact us at:
info@mycharityofchoice.com