I conducted a brief presentation of Plated's values and the American market to express my willingness to help the company grow through customer services. And participate to Plated's expansion with some ideas to leverage the brand across the industry.

1. Raphael RIVOIRE
Customer Experience Associate

2. AMERICAN MARKET

3. INCREASING DEMAND
TARGETED CUSTOMERS: EXPERIENCED COOKS
THEY SEEK FOR HEALTHY DISHES “CONSCIOUS EATING” TREND
”FOODIES” COOK TO EXPRESS CREATIVITY AND FOND FOR WORLD CUISINES
2.0 CUSTOMERS: 86% OF AMERICAN FOODIES RELY ON INTERNET
-BROADEN ONLINE SERVICES
MODERN CONSUMERS ARE LOOKING FOR INNOVATIVE CONCEPTS
TO BRIDGE CULINARY CULTURES & DISCOVER INTERNATIONAL CUISINES
KITCHENS ARE ALL GENDER OPEN: MENS REPRESENT HIGH POTENTIAL
GROWING COOKING TREND

4. DEVELOPMENT

5. BROADEN ONLINE SERVICES
“FRIDGED” CONCEPT:
ONLINE GUIDE TO HELP CUSTOMERS FIND RECIEPES FOR LEFTOVERS
IN LINE WITH PLATED “NO WASTE” VALUE
RETAIN CUSTOMERS ONLINE: LEVERAGE FOR SUBSCRIPTIONS

6. PRODUCT DEVELOPMENT
“PLATED COMPETITION WEEK”:
RISING COMPETITIVE COOKING TV SHOWS
IN LINE WITH THE COMPANYS TARGET & DIGITAL STRATEGY
INCREASE ONLINE TRAFFIC, IMPROVING SUBSCRIPTIONS
SELECTION THROUGH INSTAGRAM, BASED ON DISHES DESIGN & CREATIVITY
PRICES: WEEKLY PLANS; COOKING CLASSES…

7. CO-BRANDING

8. MAISON KAYSER NYC
SAME KEY SUCCESS FACTOR : QUALITY
ARTISANAL BREAD AND PASTRIES
GREAT FIT FOR PLATEDS SPECIAL EVENTS
LEVERAGE PLATED’S BRAND
MAILLE
TRADITIONAL DIJON MUSTARD
WIDE VARIETY OF PRODUCTS TO MATH WEEKLY DISHES
SMALL SIZED: FIT FREIGHT CONSTRAINTS

9. KUSMI TEA & LOV ORGANIC
ORGANIC AND PREMIUM TEA PRODUCTS
USA IS THE 3RD WORLD MARKET IN TEA IMPORT & CONSUMPTION
SPECIALTY PREMIUM TEAS HOLDS HIGHEST GROWTH RATE (5 – 8%)
T DAY’S TEA MAKES
YESTERDAY
DISTANT

10. MARKETING

11. FOODIES LOVE TO EXCHANGE ON SOCIAL MEDIA
YOUTUBE IS A BRAND LEVERAGE FOR MILENNIALS
ILLUSTRATES THE COMPANIES CREATIVITY & OUT OF THE BOX IDEAS
CUSTOMER LOYALTY
EX: MARIO BATALI; TASTEMADE; HILAH COOKING
YOUTUBE PLATFORM: INFLUENCERS

12. THANKS FOR READING