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Heaven's brauty
- 1. Heavens Beauty Marketing of a Selfie App
- 3. Marketing Goals • Attain revenue target of Rs 3L in 1st year • Registration of 30,000 users for app • 5% share of selfie app market • A double digit growth rate for further years
- 4. Planned Actions • Acquire fundraisers and sponsors • Advertisement on famous apps • Make a website for App and start a blog related to it and start getting subscriber and spread information • Advertisement on social media to create a hype • Launch freemium app • Paid advertisement in app to increase revenue
- 5. Company overview • Company is new in market • Market is already flooded with selfie apps • Company need to create a good brand image
- 6. Target Market • Both Male and Female • Age 20 to 40 • Income minimum 10 LPA • Teenage children of people with minimum income 15 LPA • Social media addict(Fb, Instagram) • Both Android and Ios users
- 7. 0 Competitors • Market is flooded with selfie apps • Main competitors are Retrica, BeautyPlus, CandyCam, which enjoys 60% share of market
- 8. Benchmarks • Market Share: 5%(for 1st year) • Customer satisfaction level: 90% • By end of 1st year, reduce average customer acquisition expense to 40%
- 9. Points of parity(PoP) • Best selfie experience • Instant editing • Selfie timer • Instant sharing of images on social media • Addition of stickers • Silent camera (no click sound)
- 10. Points of difference(Pod) • Advanced filters • Editing of image by professionals (Paid version) • An online interaction platform for users to share experience and suggestions • Live auto-retouch(Paid version)
- 12. Product • Instant editing of images by Heavens beauty selfie Camera • High level optimization • Advanced clearing(Pimples, blackhead, darkeyes) • Social interaction platform • Best selfie awards(Monthly basis)
- 13. Promotion • Promotion on official website and blogs • Advertisements on social networking sites and famous apps • Advertisement on play stores(google and amazon) • 70% off on premium version for 1st 100 registered users • Make videos and collages and share on YouTube • Get endorsed by upcoming models at reasonable price
- 14. Place • Launch on Google play store and Amazon play store • Links of stores should be on famous beauty related websites and apps for at least 2 months
- 15. Price • This will be launched as a freemium app • For premium benefit, price to be paid: Rs.500 • Offers on sharing referrals code • Discount for long term registrations • Trial version for 2 weeks: Rs.300
- 16. SWOT Analysis
- 17. Strength • High class app, light app, low priced features • Excellent customer support • Excellent professionals for editing pictures
- 18. Weakness • Less popular(new product) • No brand image • Lack of initial revenues • Costly app developer (full time developers)
- 19. Opportunities • Beauty centric peoples(celebrities, models, etc) need fast and best edited pictures for posting on social media • Large market • Demand for innovative products like this, in our target market
- 20. Threat • A lots of competitors • 24 hours support is required • Poor brand image • Many companies do same work through websites
- 21. This presentation is made by Sneha Swapnil during an internship under Prof Sameer Mathur Disclaimer