This document discusses mobile advertising and niche applications. It describes AdPeepal's platform for connecting advertisers with people through mobile applications. Case studies show key metrics for leading mobile advertisers, such as monthly unique visitors and downloads. The document advocates that applications should cater to niche customer segments and specific local needs. It provides examples of niche newspaper applications for local regions. Finally, it explains that AdPeepal can develop Android and Java applications that integrate advertisements.

1. Game Of Advertising

2. Recharge Your Brand
Awareness/familiarity
with Brand
Information re Brand
Attributes or Benefits
Ad Exposure
Creation of Brand
Image/personality
Association of
feelings with brand
Reminder or
inducement about
brand trial
Ad Peepal –
Mobile
Advertisement

3. Marketing Your Brand
• Pricing and
•Applications for Niche
Segment
•App is designed based
on what customer
wants
Situation
Analysis
Execution
•Dedicated team for
executing the plan
•Daily monitoring of
Key KPI’s
Marketing
Program
promotion is based
on customer profiling
•Based on customer
segmentation , ad is
wrapped around
applications
Advertising
Plan
•Creating of smart
marketing plan
covering 80% of word
segment

4. Brand Destination
Platform
People
Advertiser
AdPeepal = Connecting Advertisement with people

5. Leading OEM KPI’s
10
1200000
9
1000000
8
800000
Total Downloaders
7
600000
Total Portal Visitors
6
Downloads /
unique visitors
400000
Total unique Portal
Visitors
5
Downloads /
HomePage
4
HomePage Visits
/ Visitor
200000
3
0
2
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
1
0
1 4 7 10 13 16 19 22 25 28
unique Portal Visitors in the Month
600000
500000
Leading OEM KPI
Unique visitors are 0.4 million
Downloads are 9 million
Download per unique customer is 20
400000
300000
200000
100000
0
January
February
March
April
May
June

6. Leading OEM KPI’s
Total Downloads
7000000
6000000
5000000
4000000
Total Downloads
Average D/L 5 million
3000000
2000000
1000000
0
January
February
March
April
May
June

7. Bouquet Of Applications

8. Why Niche Applications
Applications cater to extra niche space: Specific needs
Example
Newspapers
Extra
Niche
App
Solutions
This is the extra niche
space we cater to in our
Products
Hindi
India
Specific
needs
Uttar
Pradesh
Kanpur
It covers the local district level news.
Customized exclusively for residents of UP
Conclusion – Consumers look for extra niche applications in every segment/category
My Peepal understands and cater those needs.
20/12/2013
New Abode. VAS
MyPeepal Tech

9. Java Applications With Advertisement

10. Android Application With Advertisement
Header
Footer

11. Why us ?

12. “Not everything that can be counted counts, and not everything that counts can be counted.”
– Albert Einstein
Email-support@mypeepal.com