Here's the recap of my in-class presentation for the 9th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 23 we got granular and talked about Data, but not just on obsessive detail. Instead, we focused on the idea that data can help propel better stories, more effective media and more useful technology. Many thanks to Patty Henderson from Magnet360 for stopping by to share her perspective; and a big thanks to Chris Wexler and Kristen Findley for sharing their links and resources. Please note the Creative Commons license. Thanks.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
5 Marketing Automation Tips for Small Businesses Mathew Sweezey
Five easy ways to scale marketing automation across sales, lead gen, and demand generation and increase your engagement by 3x, brought to you by the author of marketing automation for dummies.
The business world is increasingly adopting the Moneyball principle of using data to predict and gain a competitive advantage in healthcare, telecommunications, retail, media, energy, and many other industries. Some argue that organizations that do not possess strong data and the skills to create value out of it will not survive. How can companies leverage data - sometimes described as the “new gold” - for consumer insights, improved processes or new product ideas? Can data assets be leveraged effectively for the overall business?
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
You Have Data, Now What? (Social Media Strategies Summit, SF - 2016) Christopher Barrows
We all have data - but what are we doing with it? At Social Media Strategies Summit (Fall 2016) I discussed a variety of examples of how (and why) we use data in social media. For any questions, inquire with me at CBarrows@gmail.com or tweet me at @CBarrows on Twitter.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
5 Marketing Automation Tips for Small Businesses Mathew Sweezey
Five easy ways to scale marketing automation across sales, lead gen, and demand generation and increase your engagement by 3x, brought to you by the author of marketing automation for dummies.
The business world is increasingly adopting the Moneyball principle of using data to predict and gain a competitive advantage in healthcare, telecommunications, retail, media, energy, and many other industries. Some argue that organizations that do not possess strong data and the skills to create value out of it will not survive. How can companies leverage data - sometimes described as the “new gold” - for consumer insights, improved processes or new product ideas? Can data assets be leveraged effectively for the overall business?
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
You Have Data, Now What? (Social Media Strategies Summit, SF - 2016) Christopher Barrows
We all have data - but what are we doing with it? At Social Media Strategies Summit (Fall 2016) I discussed a variety of examples of how (and why) we use data in social media. For any questions, inquire with me at CBarrows@gmail.com or tweet me at @CBarrows on Twitter.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Making sense of your data doesn't require mountains of data; it requires a systematic approach that leads to actionable insights. But how to get there? This keynote (given at "Predictive Analytics and Business Insights") shows how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Using this system can help you learn to:
* Focus on business-related questions
* Find measures that have high causation, a low error rate and a low cost
* Create actionable insights by starting with predictions, benchmarks or recommendations
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
5 Key Traits of High Performing Marketing Organizations Mathew Sweezey
We've researched over 7,000 companies over the past two years, and have found the 5 key traits to high performing marketing organizations. See how you rank, and or what you need to do to become a high performer.
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...Distilled
How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary anymore. In this session, Purna will explore emerging search trends such as artificial intelligence, messaging commerce and conversation as a platform to uncover what we need to be doing now to best prepare.
#brandvandals and internal communication - an overview by Rachel MillerRachel Miller
An overview of the latest book, #brandvandals by Steve Earl @mynameisearl and Stephen Waddington @wadds (Bloomsbury, 2013).
Internal communication and social media strategist Rachel Miller @AllthingsIC highlights the parts of the book that are relevant and thought-provoking for internal comms pros. Join in the conversation on Twitter using #brandvandals.
How AI can help you make your Audience Sit up and take NoticeGanes Kesari
This session was delivered in the IABC World Conference 2020, on June 15.
https://wc.iabc.com/sessions/
Session Abstract:
How do you cut through the clutter and connect with your audience? Can data make your message more credible? Can analytics help you craft compelling content? How can AI help understand your audience’s response? Today there is an over-abundance of information and a paucity of meaningful communication. Data and analytics can be invaluable aids in communication.
Details:
This session will cover four ways to enable this:
Sourcing data to develop your idea: An idea becomes credible when backed by data. But where do you find the data? We’ll see how to get creative with public data sources.
Taking the help of AI to build your narrative: AI needn’t be terrifying. With the open tools available, it can be a powerful aid in discovering insights and building a narrative
Adopting storytelling to craft your message: A set of simple yet powerful principles can transform ordinary messages into powerful stories.
Using content analytics to establish a feedback loop: Analyze your content and audience response in the form of text, video, and audio to get vital clues for improvement.
This session will have live polls for audience feedback and there will be short exercises to absorb the content from each module.
You’ll learn:
How to find data to support your idea.
Which AI tools and techniques can help develop your idea.
How to establish a content analytics feedback loop to learn and improve.
Show Don't Tell - Creating Visually Useful Infographics For Your AudienceStrataBlue
"Show. Don't tell. Creating Visually Useful Infographics For Your Audience."
This was a presentation given by Suzanne McGill, the Senior Graphic Designer at StrataBlue -- a full-service digital marketing agency. The presentation was delivered at the National Association of Bar Executive's Conference in Indianapolis on October 2, 2014.
Infographics are very beneficial for many different reasons. They provide great brand recognition and SEO benefits.
Whether you’re a butcher, banker or beautician, your business can benefit from the power of infographics. Any company can use this visual tool on social media, and research indicates that infographics assist companies in increasing traffic 12% faster than organizations that don’t use them.
Embrace the Visual Marketing Era
We’ve learned through science that 90% of information transmitted to the brain is visual and is processed 60,000 times faster than text. (Maybe it’s time to revisit adding Pinterest, Instagram or Snapchat to your brand’s marketing strategy.) The daunting fact about creating infographics for many marketers is the time investment required.
A successful infographic does not exist without data. If it’s time you are worried about investing in an infographic, look back on your past blog posts, case studies or surveys to cut out a majority of the work! You’ve already put in hours, maybe even months’ worth of work, so repurpose the content to be more visually appealing on different platforms. If you are interested in which infographic will perform best with your target audience, try using Facebook Dark Posts to analyze which visual resonates best with your fans.
Or maybe you want to start an infographic from scratch, but need some assistance. Contact Josh Pyne, Director of Sales at StrataBlue, about having an infographic created and promoted to assist your brand's online marketing efforts.
How to Maximize Publishing with MicrocontentVisage
Microcontent is a flexible approach that empowers you to produce relevant, real-time content that extends your brand’s reach, enhances your content marketing mix, and engages your audience—without breaking a sweat.
Inspiratiesessie sociale media en digitale strategie bij Jong GroenPhilippe Bossin
Hoe goed scoren de Belgische politieke partijen op sociale media? Hoe onderscheidt Groen zich op het online maaiveld? Met welke content bereiken we een zo groot mogelijke groep potentiële kiezers?
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey
More people in the world have access to cell phones than have access to clean drinking water, or electricity, and email open rates are at best 5%. Follow along Mathew Sweezey, head B2B marketing evangelist for Salesforce.com as he teaches you how to break thought and generate revenue with mobile marketing. Learn how to use geo fencing at tradeshows, drive real leads via paid social video, and how to design emails and content, which converts on mobile devices.
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Making sense of your data doesn't require mountains of data; it requires a systematic approach that leads to actionable insights. But how to get there? This keynote (given at "Predictive Analytics and Business Insights") shows how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Using this system can help you learn to:
* Focus on business-related questions
* Find measures that have high causation, a low error rate and a low cost
* Create actionable insights by starting with predictions, benchmarks or recommendations
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
5 Key Traits of High Performing Marketing Organizations Mathew Sweezey
We've researched over 7,000 companies over the past two years, and have found the 5 key traits to high performing marketing organizations. See how you rank, and or what you need to do to become a high performer.
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...Distilled
How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary anymore. In this session, Purna will explore emerging search trends such as artificial intelligence, messaging commerce and conversation as a platform to uncover what we need to be doing now to best prepare.
#brandvandals and internal communication - an overview by Rachel MillerRachel Miller
An overview of the latest book, #brandvandals by Steve Earl @mynameisearl and Stephen Waddington @wadds (Bloomsbury, 2013).
Internal communication and social media strategist Rachel Miller @AllthingsIC highlights the parts of the book that are relevant and thought-provoking for internal comms pros. Join in the conversation on Twitter using #brandvandals.
How AI can help you make your Audience Sit up and take NoticeGanes Kesari
This session was delivered in the IABC World Conference 2020, on June 15.
https://wc.iabc.com/sessions/
Session Abstract:
How do you cut through the clutter and connect with your audience? Can data make your message more credible? Can analytics help you craft compelling content? How can AI help understand your audience’s response? Today there is an over-abundance of information and a paucity of meaningful communication. Data and analytics can be invaluable aids in communication.
Details:
This session will cover four ways to enable this:
Sourcing data to develop your idea: An idea becomes credible when backed by data. But where do you find the data? We’ll see how to get creative with public data sources.
Taking the help of AI to build your narrative: AI needn’t be terrifying. With the open tools available, it can be a powerful aid in discovering insights and building a narrative
Adopting storytelling to craft your message: A set of simple yet powerful principles can transform ordinary messages into powerful stories.
Using content analytics to establish a feedback loop: Analyze your content and audience response in the form of text, video, and audio to get vital clues for improvement.
This session will have live polls for audience feedback and there will be short exercises to absorb the content from each module.
You’ll learn:
How to find data to support your idea.
Which AI tools and techniques can help develop your idea.
How to establish a content analytics feedback loop to learn and improve.
Show Don't Tell - Creating Visually Useful Infographics For Your AudienceStrataBlue
"Show. Don't tell. Creating Visually Useful Infographics For Your Audience."
This was a presentation given by Suzanne McGill, the Senior Graphic Designer at StrataBlue -- a full-service digital marketing agency. The presentation was delivered at the National Association of Bar Executive's Conference in Indianapolis on October 2, 2014.
Infographics are very beneficial for many different reasons. They provide great brand recognition and SEO benefits.
Whether you’re a butcher, banker or beautician, your business can benefit from the power of infographics. Any company can use this visual tool on social media, and research indicates that infographics assist companies in increasing traffic 12% faster than organizations that don’t use them.
Embrace the Visual Marketing Era
We’ve learned through science that 90% of information transmitted to the brain is visual and is processed 60,000 times faster than text. (Maybe it’s time to revisit adding Pinterest, Instagram or Snapchat to your brand’s marketing strategy.) The daunting fact about creating infographics for many marketers is the time investment required.
A successful infographic does not exist without data. If it’s time you are worried about investing in an infographic, look back on your past blog posts, case studies or surveys to cut out a majority of the work! You’ve already put in hours, maybe even months’ worth of work, so repurpose the content to be more visually appealing on different platforms. If you are interested in which infographic will perform best with your target audience, try using Facebook Dark Posts to analyze which visual resonates best with your fans.
Or maybe you want to start an infographic from scratch, but need some assistance. Contact Josh Pyne, Director of Sales at StrataBlue, about having an infographic created and promoted to assist your brand's online marketing efforts.
How to Maximize Publishing with MicrocontentVisage
Microcontent is a flexible approach that empowers you to produce relevant, real-time content that extends your brand’s reach, enhances your content marketing mix, and engages your audience—without breaking a sweat.
Inspiratiesessie sociale media en digitale strategie bij Jong GroenPhilippe Bossin
Hoe goed scoren de Belgische politieke partijen op sociale media? Hoe onderscheidt Groen zich op het online maaiveld? Met welke content bereiken we een zo groot mogelijke groep potentiële kiezers?
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey
More people in the world have access to cell phones than have access to clean drinking water, or electricity, and email open rates are at best 5%. Follow along Mathew Sweezey, head B2B marketing evangelist for Salesforce.com as he teaches you how to break thought and generate revenue with mobile marketing. Learn how to use geo fencing at tradeshows, drive real leads via paid social video, and how to design emails and content, which converts on mobile devices.
How to Entertain audiences using data led content - Trend Report Spring 2015infogr8
In this seasons trend report, we open the lens to best practice campaigns from across the digital landscape whilst seeking opinions from the data visualisation community on the hot trends coming our way. Campaigns include airbnb, UNESCO, Virgin, IBM, Nike and some exploratory thinking on Tesla. Thought leading opinions from the likes of Alberto Cairo, Georgia Lupi, Andy Kirk.
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
For all the work that goes into creating an infographic, you'll want to make sure it's seen. Follow these tips to ensure yours gets noticed and stands out from the rest of the pack.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
August Designstorm: Alternative Reporting FormatsAmanda Makulec
Monthly brainstorm and idea sharing session at JSI around data visualization. The August deck focuses on alternative reporting formats and questions to think through to reach various audiences, including tools like interactive timelines, interactive graphics and dashboards (Tableau & others), scrolling/parallax webpages, and key design principles.
Social media research of the future is here right nowThinkNow Research
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Greater Dayton AdFed - May 2010 - Curating the Future presentationTim Brunelle
Here's the on-screen portion of the presentation I gave to the Greater Dayton, OH AdFed on May 6, 2010. "Curating the future" speaks to how and why marketers need to evolve, with specific emphasis on curating content from empowered consumers. Many of the images and words are clickable, so hover over to reveal links. Please note I do not hold rights or copyright to many of the images--please click on the attribution links or the images themselves to reveal their source and authors. The original presentation lasted 45 minutes. And enjoy!
Brunelle - OTA Sessions Keynote PresentationTim Brunelle
Here's the on-screen portion of the keynote presentation I gave at the March 26, 2010 OTA Sessions event in Sioux Falls, SD. Many thanks to Hugh Weber, Spike Jones, Jonathan Harris and Scott Monty.
The Story of You (if you're majoring in advertising and marketing at St. Thom...Tim Brunelle
This is a presentation I gave to the members of the AMA Student Ad Club chapter at St Thomas University in St. Paul, MN. They served chicken wings, which was really nice.
Branding in the Digital Age | Brookfield Boutique Retail Roundtable | Tim Bru...Tim Brunelle
I gave this presentation as part of a panel discussion for Brookfield Properties' "Boutique Retail Roundtable" at Gaviidae Common in Minneapolis on Monday, September 14, 2009.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
And here's the recap of my in-class presentation for the 8th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 16 we talked about Widgets, Gadgets, Applications—and Marketing as Utility. Many thanks to Adrian Ho from Zeus Jones for coming to class to share his wonderful insights and examples. Please note the Creative Commons license. Thanks.
UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"Tim Brunelle
I gave this presentation today at the Twin Cities UnSummit (http://unsummit.org). This year's UnSummit theme was "Hacking The Recession." And my presentation was focused on the changing role of trade associations and communities--how can they evolve to better benefit their communities in tough times, yet remain true to their missions. All of the images and videos are copyright to their respective owners (links embedded). Please respect the Creative Commons license for all assets in this presentation. Thank you.
Here's an edited recap of my in-class presentation for the sixth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). For March 2, we advanced a series of Building Blocks sessions--and focused on social media as a "new" building block for marketers. Thanks to Paul Isakson from Space150 and Jim Cuene from General Mills for coming to MCAD to present their insights and expertise on the subject. Much appreciated! Please note the Creative Commons license. Thanks.
This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
Here's an edited recap of my in-class presentation for the fifth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). This week we continued a series of Building Blocks sessions--this time focusing on websites and the role they can play in marketing. Big thanks to Jamey Erickson from Sevnthsin and TJ Shaffer from Popular Front for coming by and talking about how they approach website design. Please note the Creative Commons license. Thanks. Jamey Erickson's slides embedded within this presentation are copyrighted to Jamey Erickson.
Here's an edited recap of my in-class presentation for the fourth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). This week we started a series of Building Blocks sessions--this first focused on digital production and Search. Big thanks to Jennifer Iwanicki for her guest speaking on strategic digital production and to Nina Hale for her insights and expertise in Search. Please note the Creative Commons license. Thanks. Jennifer Iwanicki's slides embedded within this presentation are copyrighted to Jennifer Iwanicki and Nina Hale's slides are copyrighted to Nina Hale.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
1. Takashi Murakami creation from Frankfurt show. Image by Purple Cloud via Flickr http://www.flickr.com/photos/purplecloud/3118011942/
The Future of Advertising
Class #ADV 3041-01 | Spring 2009 | Mondays 1-6pm | Rm 416
Instructor: Tim Brunelle
SESSION #09: MARCH 23
RELEVANT DATA—GETTING TO KNOW (AND PREDICT) YOU
Creative Commons Attribution & Non-Commercial License
2. Today:
1. Data = Stories
BREAK
2. Guest speaker: Patty Henderson
Magnet360
BREAK
3. Assignment #3
4. Next steps
8. Thank you, Jan Leth:
Data = Better stories
Data = “Value exchange” beyond
entertainment
Data = Optimized performance
Data = Massively distributed
personalization of brand
experience.
Data = Enables “Listening” as core
competency of marketing dept.
27. Data tells us the people we’re trying to
reach seem to like video games a lot more
than the average U.S. adult on the Internet.
How might that influence our conceptual
approach, or interface and page design?
29. Data tells us the people we’re trying to
reach read certain kinds of magazines.
Maybe we ought to check those titles out
and see if we can figure out why they read
them and what might inspire us to create
better connections.
40. We’re fortunate to work in such a
transparent and generous age. The
average copywriter with an Internet
connection has more useful data available
to them instantly than most agency
research departments could harness in a
week of effort 20 years ago.
41. At the very least, these tools can help you
verify and expand on the information in
your brief; uncover contrasting insights
and provoke meaningful conversation
with your account, planning, media and
technology partners and clients.
We find answers by asking questions. If
you take a creative brief at its word, and
move no farther, you are robbing yourself
of opportunity.
42. Data helps us tell more meaningful stories,
helps locate more relevant media and
circumstances, helps us define more
intuitive and effective design experiences
and informs more efficient and relevant use
of technology.
45. Avinash Kaushik is the godfather of
analytics - Evangelist at Google:
http://www.kaushik.net/avinash/
Zaaz does a fantastic job combining data
with design:
http://blogs.zaaz.com/zaaz/
Jason (from ZAAZ) writes for ClickZ:
http://www.clickz.com/3622849
There’s always the Web Analytics Association
http://www.webanalyticsassociation.org/
47. Google Analytics is a free tool that can tell
you a lot about your own websites:
http://www.google.com/analytics/
And there’s tons of support out there:
http://analytics.blogspot.com/
Omniture is the leading company in the
industry, with some really smart writers:
http://blogs.omniture.com/
Bryan Eisenberg’s stuff is a bit broader
than just analytics:
http://www.grokdotcom.com/
49. MediaPost Research Brief—gives you
snapshots with good data:
http://www.mediapost.com/publications/?
fa=Archives.showArchive&art_type=8
Social Media/online video insights:
http://www.visiblemeasures.com/news-
and-events/blog/
Big time research company that shares
more than you think:
http://www.comscore.com/blog/
Another big time research company that
shares http://blog.compete.com/
50. (Huge thanks to Chris Wexler and Kristen
Findley for sharing their favorite data and
analytics links and sources.)
52. Assignment #3: Expand your portfolio
Select an existing campaign in your portfolio.
The challenge is to evolve this work into the
digital space, appropriately.
+Re-articulate the original brief for digital
+What’s your core idea, and how does that
evolve in the digital space?
+What’s the connection plan for reaching
your target audience?
+What technologies & venues are most
appropriate for this audience? Why?
Present all of the above, plus initial creative
ideas (rough comps) on April 20.
53. NEW SCHEDULE
April 6: Client Perspective
April 13: Meet the agencies of the future
April 20: Portfolio review
April 27: Empowering the user
54. Monday, April 6:
“Client Perspective”
1. Guest speaker: Sarah Roddis
Target
2. Guest speaker: Bob Thacker
OfficeMax
CATFOA
usefullunacy.typepad.com
tim_brunelle@mcad.edu