For those of you that wonder what I do for my day job- or are wondering how we help partners at Mimecast- here is my recent presentation on our new Customer Community, Social Media tips for Partners and Events ideas.
59. Questions? Justin Pirie @justinpirie blog.mimecast.com jpirie@mimecast.com Mimecast Partner Day February 10th2011 massdistraction
Editor's Notes
How did I get here to be presenting in front of you about building the case for cloud?
Not by first great western
Or my brompton
It was many years crawling under desks
And fixing issues running a medium sized value added reseller. A VAR
The world is changing- and social media is one of the forces driving that change
The world is changing- dramtically. It’s becoming much more democratic- Egypt.You might think that’s a bit extreme- but the same democratisation is taking place everywhere-
including in your customers and prospects.It might be happening more slowly- but it’s thereAnd tech people tend to adopt faster than the mainstream- so your buyers are more likely to be involved.You need to join the conversation
People buy almost everything the same way- they bring their personal buying habits into work. How they buy for themselves is how they buy for their companies. Values, Relationships, Networks.
And even if they aren’t using social media explicitly, they are more than likely using Search and Social = great SEO
including in your customers and prospects.It might be happening more slowly- but it’s thereAnd tech people tend to adopt faster than the mainstream- so your buyers are more likely to be involved.You need to join the conversation
Twitter
Use relevant searches for your prospect- geography, segment, keywords
Get involved with Linkedin
And Q&A sites, like linkedin answers, quora, focus etc
So that you can find customers (although that’s hard), but more importantly customers can find you and identify you as the provider of choice because of content you produce and the reputation you have.
Third party validation is one of the most powerful tools for convincing prospects you’re trustworthy to deal with
Re-purpose our content reuse
The world is changing- and social media is one of the forces driving that change
Getting help with Mimecast
Raising Cases
Add and vote on feature requests
Even…. Give praise!
Improve Customer Satisfaction by giving support and help how and where they want it
In the medium term we’d like it to be a place that attracts prospects to Mimecast by demonstrating the solutions we provide in detail and it enables them to engage with us.
That will benefit you- because your prospects will be able to see what a good job we do for our customers and should be much more willing to engage and buy
We’re already seeing some early success in the beta community- resolving problems, getting feature requests and receiving real praise
Because you are customers too- it’s a great place for you to engage with Mimecast and other mimecast users
But because our customers could also be your prospects, we need some ground rules….
The main ground rule is no pitching.The community is heavily monitored and we won’t tolerate any pitching for business on the site.You wouldn’t want your prospects being pitched to- so don’t do it to anyone elses.
Security
So onto events.
As you may or may not know- I do a lot of speaking for Mimecast
On Cloud Adoption
Bamboozling people with pretty pictures, compelling arguments and facts and figures why they should adopt cloud and mimecast.
Less dependencies
2010 Gartner Hype Cycle for emerging technologies
We’ve had significant success with other partners customer and prospect events.
Particularly multi-vendor events.We did one this week with a partner and they got over 40 leads from one event.
So we’d love to do more I person events with you.
Available forbarmitshas, weddings, funerals etc.
If you can get more that 20 attendees-I would be delighted to speak.
Cloud Computing- Why are we really here and how can you make a success of it.• Where are we now in the IT cycle and how did we get here?• Why is Cloud so transformative?• What are the key drivers behind the ROI from Cloud?• What are the lessons learnt from moving to the Cloud and how should you approach it?