The document provides 15 ways for IT professionals to stand out on their team, as shared by various IT leaders. These include keeping skills fresh, speaking effectively to business units, understanding the business, collaborating with the business, focusing on the customer experience, being accountable, being open-minded, proactively solving problems, being willing to take risks, delivering on ideas rather than just ideating, and always being curious. Standing out in these ways can help one gain respect, more interesting assignments, leadership growth, and career advancement.
Brittan Bright, iAcquire
Interactivity is Interpersonal - Real Work Requires #RealTalk
Presented at Seattle Interactive Conference 2013
How often do we discuss what it requires to get the incredible work presented at conferences to happen? Presentations don’t often include details of the sleepless nights, politics, dropped balls, creative differences, differing work styles and obstacles certain to pop up in even the most amicable of collaborations. Let’s get real about navigating the red tape, red lights and red faces and talk about what it really takes to overcome what is holding back our work.
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
Presentation I've given at the Golden Drum Conference in Slovenia. I shared with the audience how the growth hacking mindset and methodology inspires new marketing approach, and its tools and tactics. Lessons from startups like Airbnb, Uber, Seamless and Farfetch are analyzed and applied to the legacy brands. Hopefully, the deck will give you ideas in your own work!
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Garik Arzumanyan
The document discusses what successful brands are doing on social media that others may not be. It covers having clear goals and understanding your brand's role. It also emphasizes the importance of crisis management planning and being prepared for potential issues. When staffing social media teams, the document recommends asking questions to find people with the right skills and evaluating efforts with the same rigor as other marketing. It concludes with emphasizing defining goals, monitoring brand conversations, and empowering social media staff.
Loren McDonald - AI and Machine Learning Technologies: What They Mean for Mar...Julia Grosman
This document discusses artificial intelligence (AI) and machine learning, what they mean for marketers today and in the future. It defines AI and machine learning, provides examples of how they are currently used like chatbots and predicting customer churn, and how they could be used in the future for more personalized recommendations. The document urges marketers to embrace these new technologies, noting that change will happen faster than expected, and that learning about AI/machine learning can help marketers leapfrog competitors and advance their careers.
Getting Your First 100 Customers On The Cheap - Startup Scaling Up SeriesIn Marketing We Trust
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.
We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group
Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers
Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing
The document provides 15 ways for IT professionals to stand out on their team, as shared by various IT leaders. These include keeping skills fresh, speaking effectively to business units, understanding the business, collaborating with the business, focusing on the customer experience, being accountable, being open-minded, proactively solving problems, being willing to take risks, delivering on ideas rather than just ideating, and always being curious. Standing out in these ways can help one gain respect, more interesting assignments, leadership growth, and career advancement.
Brittan Bright, iAcquire
Interactivity is Interpersonal - Real Work Requires #RealTalk
Presented at Seattle Interactive Conference 2013
How often do we discuss what it requires to get the incredible work presented at conferences to happen? Presentations don’t often include details of the sleepless nights, politics, dropped balls, creative differences, differing work styles and obstacles certain to pop up in even the most amicable of collaborations. Let’s get real about navigating the red tape, red lights and red faces and talk about what it really takes to overcome what is holding back our work.
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
Presentation I've given at the Golden Drum Conference in Slovenia. I shared with the audience how the growth hacking mindset and methodology inspires new marketing approach, and its tools and tactics. Lessons from startups like Airbnb, Uber, Seamless and Farfetch are analyzed and applied to the legacy brands. Hopefully, the deck will give you ideas in your own work!
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Garik Arzumanyan
The document discusses what successful brands are doing on social media that others may not be. It covers having clear goals and understanding your brand's role. It also emphasizes the importance of crisis management planning and being prepared for potential issues. When staffing social media teams, the document recommends asking questions to find people with the right skills and evaluating efforts with the same rigor as other marketing. It concludes with emphasizing defining goals, monitoring brand conversations, and empowering social media staff.
Loren McDonald - AI and Machine Learning Technologies: What They Mean for Mar...Julia Grosman
This document discusses artificial intelligence (AI) and machine learning, what they mean for marketers today and in the future. It defines AI and machine learning, provides examples of how they are currently used like chatbots and predicting customer churn, and how they could be used in the future for more personalized recommendations. The document urges marketers to embrace these new technologies, noting that change will happen faster than expected, and that learning about AI/machine learning can help marketers leapfrog competitors and advance their careers.
Getting Your First 100 Customers On The Cheap - Startup Scaling Up SeriesIn Marketing We Trust
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.
We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group
Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers
Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing
Lisa Marcyes - 5 Biggest Mistakes Social Media Marketers Make and How to Avoi...Julia Grosman
The document outlines 5 common mistakes that social media marketers make and how to avoid them. The mistakes are: 1) Not researching your audience; 2) Not listening to your audience; 3) Only talking about your brand ("megaphoning"); 4) Not including visuals in social media posts; 5) Not properly measuring return on investment. The document provides tips on how to target the right audience, engage in two-way conversations, optimize messaging for different channels, include relevant images and video, and tie social media metrics to overall business goals.
Presented at the #FASHIONTECH BERLIN conference, this talk details how algorithm-based retail aggregators and wardrobe curation services are reshaping the retail landscape, and what are the strategies that brands can adopt to grow and scale in this context.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
What's better than hearing from one content marketing superstar? Hearing from three of them – all in a single, information-packed panel discussion, featuring:
• Joe Pulizzi, Founder of the Content Marketing Institute
• Ann Handley, Author of Content Rules
• Ardath Albee, CEO of Marketing Interactions, Inc.
In this session, this all-star team will cover:
• Planning Your Content Strategy
• Deploying Your Content in the Right Formats
• Amplifying Your Content Across All Channels
This is a rare opportunity to hear from three of the industry's most respected leaders as they tackle questions every B2B marketer should be focused on answering.
BrightonSEO July 2021 - Convincing clients to try new outreach tacticsGlass Digital
Here I talk about how to convince clients to try a new outreach tactic to help with link-building. These tips are transferable across a range of digital marketing practices.
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
Marketing is Dead - TrackMaven Digital ConferenceKyle Lacy
The document discusses how marketing is changing and the trends that are disrupting traditional marketing approaches. It notes that mobility and internet usage are maturing, and that whoever owns the network experience owns the customer experience. It then outlines five evolutions needed for marketing survival: reorganizing marketing teams according to people, principles, processes, programs, and performance; focusing on user experience; shifting from content marketing to thought leadership; replacing engagement metrics with unit economic measures; and cleansing data to support healthy artificial intelligence.
20 Key Takeaways From the Dublin Web SummitHubSpot
The document summarizes key insights from speakers at the 20 Dublin Web Summit, where 20,000 people gathered. Several speakers emphasized the importance of quality content and storytelling over banner ads, being a disruptor rather than disrupted, using data to fuel creativity, and creating content as a conversation with people rather than marketing directly to them. The purpose of the document is to share valuable insights from business leaders, marketers, and entrepreneurs that attended the conference.
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Charlene Li - Leadership In The Digital EraINBOUND
The document discusses the importance of digital leadership and engagement. It advocates that leaders should listen to digital customers, share stories to inspire employees, and engage strategically. Leaders need to help their organizations transition to more dynamic cultures that embrace sharing. Building trust through engagement is key, as is focusing on relationships and asking the right questions about value beyond just metrics. Overall it promotes the idea that engaged leadership is about using digital and social tools to connect with people and drive organizational goals.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
The document appears to be from a conference on content marketing and includes tweets from @juntajoe about the #B2BContentEvent. It references producing enough engaging content and that only 36% of businesses believe their content marketing is effective. Slides include questions about the problems with content and the content marketing mission.
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
1) The venture capital outlook document discusses signs that private tech markets are overvalued due to an influx of new capital sources investing with less pricing discipline.
2) Late-stage valuations, median revenue multiples, and e-commerce multiples are much higher for private companies compared to historical levels and public market comparables.
3) Over 2/3 of mid-late stage deals now include non-VC investors like corporations, hedge funds, and mutual funds, and round sizes have increased with less consideration for price.
4) While some overpricing may occur, the document concludes that technology innovation will continue growing as a proportion of the economy, leading to returns for top venture capital firms.
RE/MAX Forum - Queensland - Peter BrewerPeter Brewer
The document discusses the real estate industry's biggest challenges and opportunities regarding digital transformation. It identifies a lack of leadership on digital strategies at the institute, franchise, and office management levels, as well as a lack of adoption from salespeople. It then provides a 5-step plan for real estate businesses to achieve digital leadership: 1) implement a customer relationship management system, 2) leverage Facebook for content and advertising, 3) create instructional and testimonial video content, 4) engage on LinkedIn, and 5) continually update websites with local, weekly content to function as lead generation machines. The document emphasizes trends around speed, simplicity, and personalization in digital strategies.
Mathew Sweezey - Getting Executive Buy In for Marketing ResourcesJulia Grosman
The document discusses strategies for marketing teams to get more executive buy-in and resources. It notes that marketing needs have continually increased since 1995 without realizing prior investments. The real problem is new asks happen before realizing past investments. Solutions proposed include educating executives on a new vision of marketing, showing value through metrics like weighted pipeline rather than ROI, and getting more scope by owning the full customer experience through collaboration.
Quinn Tempest - From Frustration to Success with Content MarketingJulia Grosman
This document summarizes a presentation about content marketing. It discusses common frustrations companies face with content marketing like lack of strategy, not creating original content, and poor lead nurturing. It provides tips for success like having executive buy-in, creating a documented strategy, focusing on topics people search for, and not skipping the content ideation process. In conclusion, companies that understand these principles can see great results from their content marketing efforts.
5 Digital Trends Changing Marketing in the NordicsKyle Lacy
This document contains a series of posts by Kyle Lacy on various topics related to consumer mobility and digital marketing. It includes statistics on smartphone penetration rates in various countries from 2012-2013 and consumer behaviors like online searching and purchases on smartphones. It also discusses concepts like location data, predictive intelligence, brand personalization, connected products, and using data to drive more relevant actions.
PRSA International Conference - More Than Just a Workstream: Changing the Per...Steve Radick
This document discusses changing perceptions of public relations (PR) and the need for PR professionals to think more strategically and creatively. It notes that the qualities that define great brand marketing today, such as being original, creative, authentic and story-driven, should also define good PR work. However, many PR professionals still see themselves as separate from marketing and rely too heavily on best practices rather than original ideas. It encourages PR to get inspired, learn marketing language, think critically, own big ideas, and sell ideas inspiringly in order to become more integrated with other communications workstreams.
The document summarizes two presentations given at a Utah Digital Marketing Collective event on October 16, 2019. The first presentation by Adam Bridegan of Rhone discussed strategies for Black Friday 2019, emphasizing the need to be proactive rather than reactive. He suggested exploring new advertising channels, optimizing websites, investing in video, and continuously testing campaigns. The second presentation by Pierson Krass of Lunar Solar Group addressed how to succeed with digital advertising as costs rise. He stressed the importance of continuous testing, bringing new content into campaigns frequently, and using data to make decisions.
This document contains quotes from various speakers at SXSW Interactive 2016 on a variety of topics. Some of the key quotes include:
1) Biz Stone saying "Future of technology is getting out of the way and allowing it to amplify humanities best traits." in reference to evolving search.
2) Marcela Sapone saying "Having a company that asks people to let others into their house when they’re not there requires building a brand that you really f@cking trust" about building influential tech brands.
3) Mark Thompson saying "VR is existential for us. If we don’t execute our strategy well and try new stuff we won’t exist. We have to
Lisa Marcyes - 5 Biggest Mistakes Social Media Marketers Make and How to Avoi...Julia Grosman
The document outlines 5 common mistakes that social media marketers make and how to avoid them. The mistakes are: 1) Not researching your audience; 2) Not listening to your audience; 3) Only talking about your brand ("megaphoning"); 4) Not including visuals in social media posts; 5) Not properly measuring return on investment. The document provides tips on how to target the right audience, engage in two-way conversations, optimize messaging for different channels, include relevant images and video, and tie social media metrics to overall business goals.
Presented at the #FASHIONTECH BERLIN conference, this talk details how algorithm-based retail aggregators and wardrobe curation services are reshaping the retail landscape, and what are the strategies that brands can adopt to grow and scale in this context.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
What's better than hearing from one content marketing superstar? Hearing from three of them – all in a single, information-packed panel discussion, featuring:
• Joe Pulizzi, Founder of the Content Marketing Institute
• Ann Handley, Author of Content Rules
• Ardath Albee, CEO of Marketing Interactions, Inc.
In this session, this all-star team will cover:
• Planning Your Content Strategy
• Deploying Your Content in the Right Formats
• Amplifying Your Content Across All Channels
This is a rare opportunity to hear from three of the industry's most respected leaders as they tackle questions every B2B marketer should be focused on answering.
BrightonSEO July 2021 - Convincing clients to try new outreach tacticsGlass Digital
Here I talk about how to convince clients to try a new outreach tactic to help with link-building. These tips are transferable across a range of digital marketing practices.
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
Marketing is Dead - TrackMaven Digital ConferenceKyle Lacy
The document discusses how marketing is changing and the trends that are disrupting traditional marketing approaches. It notes that mobility and internet usage are maturing, and that whoever owns the network experience owns the customer experience. It then outlines five evolutions needed for marketing survival: reorganizing marketing teams according to people, principles, processes, programs, and performance; focusing on user experience; shifting from content marketing to thought leadership; replacing engagement metrics with unit economic measures; and cleansing data to support healthy artificial intelligence.
20 Key Takeaways From the Dublin Web SummitHubSpot
The document summarizes key insights from speakers at the 20 Dublin Web Summit, where 20,000 people gathered. Several speakers emphasized the importance of quality content and storytelling over banner ads, being a disruptor rather than disrupted, using data to fuel creativity, and creating content as a conversation with people rather than marketing directly to them. The purpose of the document is to share valuable insights from business leaders, marketers, and entrepreneurs that attended the conference.
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Charlene Li - Leadership In The Digital EraINBOUND
The document discusses the importance of digital leadership and engagement. It advocates that leaders should listen to digital customers, share stories to inspire employees, and engage strategically. Leaders need to help their organizations transition to more dynamic cultures that embrace sharing. Building trust through engagement is key, as is focusing on relationships and asking the right questions about value beyond just metrics. Overall it promotes the idea that engaged leadership is about using digital and social tools to connect with people and drive organizational goals.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
The document appears to be from a conference on content marketing and includes tweets from @juntajoe about the #B2BContentEvent. It references producing enough engaging content and that only 36% of businesses believe their content marketing is effective. Slides include questions about the problems with content and the content marketing mission.
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
1) The venture capital outlook document discusses signs that private tech markets are overvalued due to an influx of new capital sources investing with less pricing discipline.
2) Late-stage valuations, median revenue multiples, and e-commerce multiples are much higher for private companies compared to historical levels and public market comparables.
3) Over 2/3 of mid-late stage deals now include non-VC investors like corporations, hedge funds, and mutual funds, and round sizes have increased with less consideration for price.
4) While some overpricing may occur, the document concludes that technology innovation will continue growing as a proportion of the economy, leading to returns for top venture capital firms.
RE/MAX Forum - Queensland - Peter BrewerPeter Brewer
The document discusses the real estate industry's biggest challenges and opportunities regarding digital transformation. It identifies a lack of leadership on digital strategies at the institute, franchise, and office management levels, as well as a lack of adoption from salespeople. It then provides a 5-step plan for real estate businesses to achieve digital leadership: 1) implement a customer relationship management system, 2) leverage Facebook for content and advertising, 3) create instructional and testimonial video content, 4) engage on LinkedIn, and 5) continually update websites with local, weekly content to function as lead generation machines. The document emphasizes trends around speed, simplicity, and personalization in digital strategies.
Mathew Sweezey - Getting Executive Buy In for Marketing ResourcesJulia Grosman
The document discusses strategies for marketing teams to get more executive buy-in and resources. It notes that marketing needs have continually increased since 1995 without realizing prior investments. The real problem is new asks happen before realizing past investments. Solutions proposed include educating executives on a new vision of marketing, showing value through metrics like weighted pipeline rather than ROI, and getting more scope by owning the full customer experience through collaboration.
Quinn Tempest - From Frustration to Success with Content MarketingJulia Grosman
This document summarizes a presentation about content marketing. It discusses common frustrations companies face with content marketing like lack of strategy, not creating original content, and poor lead nurturing. It provides tips for success like having executive buy-in, creating a documented strategy, focusing on topics people search for, and not skipping the content ideation process. In conclusion, companies that understand these principles can see great results from their content marketing efforts.
5 Digital Trends Changing Marketing in the NordicsKyle Lacy
This document contains a series of posts by Kyle Lacy on various topics related to consumer mobility and digital marketing. It includes statistics on smartphone penetration rates in various countries from 2012-2013 and consumer behaviors like online searching and purchases on smartphones. It also discusses concepts like location data, predictive intelligence, brand personalization, connected products, and using data to drive more relevant actions.
PRSA International Conference - More Than Just a Workstream: Changing the Per...Steve Radick
This document discusses changing perceptions of public relations (PR) and the need for PR professionals to think more strategically and creatively. It notes that the qualities that define great brand marketing today, such as being original, creative, authentic and story-driven, should also define good PR work. However, many PR professionals still see themselves as separate from marketing and rely too heavily on best practices rather than original ideas. It encourages PR to get inspired, learn marketing language, think critically, own big ideas, and sell ideas inspiringly in order to become more integrated with other communications workstreams.
The document summarizes two presentations given at a Utah Digital Marketing Collective event on October 16, 2019. The first presentation by Adam Bridegan of Rhone discussed strategies for Black Friday 2019, emphasizing the need to be proactive rather than reactive. He suggested exploring new advertising channels, optimizing websites, investing in video, and continuously testing campaigns. The second presentation by Pierson Krass of Lunar Solar Group addressed how to succeed with digital advertising as costs rise. He stressed the importance of continuous testing, bringing new content into campaigns frequently, and using data to make decisions.
This document contains quotes from various speakers at SXSW Interactive 2016 on a variety of topics. Some of the key quotes include:
1) Biz Stone saying "Future of technology is getting out of the way and allowing it to amplify humanities best traits." in reference to evolving search.
2) Marcela Sapone saying "Having a company that asks people to let others into their house when they’re not there requires building a brand that you really f@cking trust" about building influential tech brands.
3) Mark Thompson saying "VR is existential for us. If we don’t execute our strategy well and try new stuff we won’t exist. We have to
Your Glassdoor Profile: How to Use It To Your AdvantageGlassdoor
Your Glassdoor Profile: How to Use It To Your Advantage
Katie Burke, Vice President, Culture and Experience at HubSpot
Molly McKinstry, Enterprise Client Partnerships Manager at Glassdoor
Focused entirely on growth, the 2016 ANA Masters of Marketing Conference served as a masterclass for how attendees can move the needle, build momentum, and ultimately raise ROI. These are 10 of the key tips our speakers provided during the four-day event.
Today’s customer is at the center of every business transaction and keeping the customer engaged has never been more vital than it is in our digital world. To leverage the changing customer journey, every company needs to understand the journey as infinite engagement rather than a linear process. This session will present a model of the customer journey for the digital age and show how analytics, data and connected systems can drive the improved customer experience from engagement to insight.
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
We see trends come and go, buzzwords reach fever pitch and the latest tech platform saturate the market before they have even delivered on their promise. Is Optimisation the new ‘black’? We think yes, but like all ‘next big things', we all struggle to integrate this technique into BAU and leverage it to make our marketing dollars and effort more cost effective. Find out how, download the presentation
The document describes a startup called HAXZ that is developing an app called Foozi to help people easily plan meals out with friends. Their MVP idea is to simplify the process of choosing a restaurant and coordinating with friends. They conducted an acquisition experiment by creating landing pages for both customers and restaurants and promoted them through posters and emails. They interviewed customers who said they wanted more illustrations and to downvote reviews, and restaurants who focused on quality over marketing. Next steps include refining the funnels and testing the product.
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
How designers and retailers can harness the power of design to differentiate their offer through engaging with customers in more meaningful ways.
In a constantly connected world obsessed with the next ‘update’ or ‘filtered selfie’, customers are seeking experiences that are more meaningful, products that represent their values and brands that create a positive impact on the neighborhood around us. The anti-prototype is a push for more authentic and active spaces where customers can engage with one another. Creating a destination requires a more anthropological approach to store design - one that harnesses the collective strength of retail’s combined disciplines to satisfy our converging lifestyles. This session will explore ways to create localized destinations by unleashing the power of design and transforming the communities where shoppers, workers and students live.
"How landlords, retailers & designers can harness the power of design to differentiate their offer by engaging with customers in more meaningful ways." Presented at the InRetail Summit, Dubai 2016.
In a constantly connected world obsessed with the next ‘update’ or ‘filtered selfie’, customers are seeking experiences that are more meaningful, products that represent their values and brands that create a positive impact on the neighborhood around us. The ‘anti-prototype’ is a push for more localized, authentic, & ‘active’ spaces through which to engage with one another. Our response to this requires a more ‘anthropological’ approach - one that harnesses the collective strength of retail’s combined disciplines to satisfy our converging lifestyles. This session will explore ways in which to connect with people where they live by unleashing the power of design to transform lives in the neighborhoods where shoppers, workers & students live.
Learning Objectives: What can we do to surprise & delight customers? What would an ‘unfiltered’ experience feel like? Is it too late to slow down, re-engage our senses and can a store be a catalyst that creates positive friction in the community? As a result of attending this session, attendees will:
* Discover what makes a destination when so much can be accessed online.
* Learn how to create new forms of intimacy between brand and consumer that feel authentic & real.
* Understand how brands can remain consistent so they do not become diluted as a result of localization.
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
Creating a marketing campaign is easy. Scaling that into a successful omni-channel strategy is hard. During this session, Rebekah shares tactical ways to produce targeted campaigns across multiple channels. Learn how you can increase engagement, social referral traffic and your customer base through creative, consistent and compelling campaigns.
Revealed: The Content Journalists Want To Link To In 2021 - State of Search 2...James Brockbank
This document outlines strategies for generating linkworthy content that journalists will want to write about in 2021. It discusses identifying a newsworthy hook to capture media attention, creating linkable assets in proven formats like tools/calculators, maps, indexes, and rankings. It also provides tips for following up on unlinked brand mentions from PR efforts, such as justifying the editorial value a link would provide and making the process of adding a link as easy as possible for the publication. The goal is to consistently earn high-quality links that drive traffic and position the company as an expert in its industry.
The document discusses how information and communication technology (ICT) can serve as a survival tool during an economic recession. It defines recession and its characteristics like rising unemployment and declining GDP. Common causes of recession are then outlined, such as high interest rates and low consumer confidence. The document advocates acquiring ICT skills as a way to create new business and income opportunities. Specific ICT skills and businesses like web design, digital marketing, and blogging are provided as examples. It concludes by stating ICT opens unlimited opportunities that can be leveraged to recover from recession through entrepreneurship.
The Year 2028 and the New Industrial RevolutionRobin Teigland
Overview of digitalization, emerging technologies, and new organizational forms on labor and value creation in society. Presentation made in Sweden during January 2018.
Social & Search - Uncover New Truths To Drive Results - Lisa Williams, Direct...BrightEdge Technologies
This document discusses how marketing has evolved from the "Mad Men" era to the modern era where content, search, and social media are integrated. It notes that customers now experience brands across multiple touchpoints and devices. It advocates for taking a best of both worlds approach that leverages storytelling and content across channels, uses a blend of metrics to measure success along the whole customer journey, and focuses on owning and earning attention through high-quality content rather than just paid ads. The key is to test, learn, and improve marketing approaches over time.
This document discusses how dealers and consumers differ in their approaches to vehicle pricing and trade-in values. It introduces DealerCue as a system that bridges this gap by integrating third-party data and market insights. Specific products are highlighted, including VinCue for appraisals, RevCue for websites and inventory, and AdCue for targeted digital ads. Customer testimonials praise the responsiveness and results from using DealerCue's tools. The company's growth, finances, team, and opportunities are overviewed, with a focus on continued product innovation.
Courtney Boyd Myers is an expert in marketing and PR for startups. She has worked with several startups and is a member of advisory groups. The document provides an agenda and overview of key topics in startup marketing and PR, including setting vision, mission and values, messaging, building an audience, tools, social media, content marketing, press, and getting media coverage. The presentation emphasizes the importance of having a strong product and messaging before embarking on marketing and PR efforts.
Identifying customer digital needs and new business areas for an automotive b...Marco De Cesaris
The premium car market in China is changing rapidly.
At the same time the customer structure will change too.
Until 2025 50% of all premium car buyers will be born after 1990 and therefore highly digitalized with a progressive and innovative way of life.
OEMs are re-designing their approach to address customers and are re-shaping the ways to sell products and services.
So two central areas need to be tackled:
Finding most effective ways to understand customer digital needs.
Identifying new business areas and/or re-shape traditional ones, to ensure OEMs success and generate profit growth.
What are the digital touch points alongside the customer journey? Identify those, which in your opinion could be most relevant for profit streaming.
How will you go about generating an outside-in customer perspective on OEM’s digital appearance?
What information will you need and what is going to be a realistic timeline to develop this analysis and derive an action plan for an OEM?
Similar to The Anti-Henry Ford: How 200 hour discoveries revolutionized the way we do business (20)
Building Reliability - The Realities of ObservabilityAll Things Open
Presented at the ATO RTP Meetup
Presented by Jeremy Proffit, Director of DevSecOps & SRE for Customer Care and Communications, Ally
Title: Building Reliability - The Realities of Observability
Abstract: Join me as we discuss true observability, learn what works and what doesn't. We'll not only discuss dashboards, monitoring and alerting, but how these can be built by automation or included in your IAC modules. We'll talk about how to properly alert staff based on priority to keep your staff and yourself sane. And even discuss architecture and how it impacts reliably and why serverless isn't always the best at being reliable.
Presented at the ATO RTP Meetup
Presented by Peter Zaitsev, Founder of Percona
Title: Modern Database Best Practices
Abstract: There are now more Database choices available for developers than ever before - there are general purpose databases and specialized databases, single node and distributed databases, Open Source, Proprietary databases and databases available exclusively in the cloud. In this presentation we will cover the best practices of choosing database(s) for your applications, best practices as it comes to application development as well as managing those databases to achieve best possible performance, security, availability at the lowest cost.
All Things Open 2023
Presented at All Things Open 2023
Presented by Deb Bryant - Open Source Initiative, Patrick Masson - Apereo Foundation, Stephen Jacobs - Rochester Institute of Technology, Ruth Suehle - SAS, & Greg Wallace - FreeBSD Foundation
Title: Open Source and Public Policy
Abstract: New regulations in the software industry and adjacent areas such as AI, open science, open data, and open education are on the rise around the world. Cyber Security, societal impact of AI, data and privacy are paramount issues for legislators globally. At the same time, the COVID-19 pandemic drove collaborative development to unprecedented levels and took Open Source software, open research, open content and data from mainstream to main stage, creating tension between public benefit and citizen safety and security as legislators struggle to find a balance between open collaboration and protecting citizens.
Historically, the open source software community and foundations supporting its work have not engaged in policy discussions. Moving forward, thoughtful development of these important public policies whilst not harming our complex ecosystems requires an understanding of how our ecosystem operates. Ensuring stakeholders without historic benefit of representation in those discussions becomes paramount to that end.
Please join our open discussion with open policy stakeholders working constructively on current open policy topics. Our panelists will provide a view into how oss foundations and other open domain allies are now rising to this new challenge as well as seizing the opportunity to influence positive changes to the public’s benefit.
Topics: Public Policy, Open Science, Open Education, current legislation in the US and EU, US interest in OSS sustainability, intro to the Open Policy Alliance
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
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2023 conference: https://2023.allthingsopen.org/
Weaving Microservices into a Unified GraphQL Schema with graph-quilt - Ashpak...All Things Open
This document summarizes a presentation about graph-quilt, an open source GraphQL orchestrator library. It discusses the challenges of building a GraphQL orchestrator to unify data from multiple services. Graph-quilt addresses this by allowing services to register their GraphQL schemas and composing them into a unified schema. It also supports features like remote schema extensions, authorization, and adapting existing REST APIs. The presenters believe graph-quilt provides a flexible way to build GraphQL gateways and help more clients adopt GraphQL.
The State of Passwordless Auth on the Web - Phil NashAll Things Open
Presented at All Things Open 2023
Presented by Phil Nash - Sonar
Title: The State of Passwordless Auth on the Web
Abstract: Can we get rid of passwords yet? They make for a poor user experience and users are notoriously bad with them. The advent of WebAuthn has brought a passwordless world closer, but where do we really stand?
In this talk we'll explore the current user experience of WebAuthn and the requirements a user has to fulfil to authenticate without a password. We'll also explore the fallbacks and safeguards we can use to make the password experience better and more secure. By the end of the session you'll have a vision of how authentication could look in the future and a blueprint for how to build the best auth experience today.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
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Mastodon: https://mastodon.social/@allthingsopen
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2023 conference: https://2023.allthingsopen.org/
Total ReDoS: The dangers of regex in JavaScriptAll Things Open
Presented at All Things Open 2023
Presented by Phil Nash - Sonar
Title: Total ReDoS: The dangers of regex in JavaScript
Abstract: Regular expressions are complicated and can be hard to learn. On top of that, they can also be a security risk; writing the wrong pattern can open your application up to denial of service attacks. One token out of place and you invite in the dreaded ReDoS.
But how can a regular expression cause this? In this talk we’ll track down the patterns that can cause this trouble, explain why they are an issue and propose ways to fix them now and avoid them in the future. Together we’ll demystify these powerful search patterns and keep your application safe from expressions that behave in a way that is anything but regular.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
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2023 conference: https://2023.allthingsopen.org/
What Does Real World Mass Adoption of Decentralized Tech Look Like?All Things Open
Presented at All Things Open 2023
Presented by Karl Mozurkewich - Storj
Title: What Does Real World Mass Adoption of Decentralized Tech Look Like?
Abstract: We delve into the transformative potential of decentralized technology. Beginning with a brief overview of the rise of centralization with the advent of the internet and the counter-shift marked by blockchain we explore the intrinsic characteristics of decentralized and distributed systems, such as trustless operations, peer-to-peer networks, and enterprise application scalability. Various sectors, including finance, supply chains, media and entertainment, data science and cloud infrastructure are on the brink of disruption. The societal implications are vast, with the potential for greater individual empowerment, a greener planet and more viable resource utilization, but concerns about data security persist.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
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2023 conference: https://2023.allthingsopen.org/
Presented at All Things Open 2023
Presented by Anastasia Lalamentik - Kaleido
Title: How to Write & Deploy a Smart Contract
Abstract: In this talk, Anastasia Lalamentik, Full Stack Engineer at Kaleido, will walk through how Ethereum smart contracts work and go over related concepts like gas fees, the Ethereum Virtual Machine (EVM), the block explorer, and the Solidity programming language. This is vital to anyone who wants to build a blockchain app and is a great introduction to blockchain technology for newcomers to the space.
By the end of the talk, attendees will better understand how to:
- Write a simple smart contract
- Deploy their smart contract to an Ethereum test network through the latest tools like Hardhat and the MetaMask wallet
- Test interactions with their deployed smart contract and ensure that everything is working properly
Additionally, participants will get to interact with Anastasia's deployed smart contract at the end of the talk. Anastasia’s past talks have attracted and have been attended by a diverse group of participants with a range of experience in the space.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
Facebook: https://www.facebook.com/AllThingsOpen
Mastodon: https://mastodon.social/@allthingsopen
Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Spinning Your Drones with Cadence Workflows, Apache Kafka and TensorFlowAll Things Open
Presented at All Things Open 2023
Presented by Paul Brebner - Instaclustr (by Spot by NetApp)
Title: Spinning Your Drones with Cadence Workflows, Apache Kafka and TensorFlow
Abstract: In this talk we’ll build a Drone delivery application, and then use it to do some Machine Learning “on the fly”.
In the 1st part of the talk, we'll build a real-time Drone Delivery demonstration application using a combination of two open-source technologies: Uber’s Cadence (for stateful, scheduled, long-running workflows), and Apache Kafka (for fast streaming data).
With up to 2,000 (simulated) drones and deliveries in progress at once this application generates a vast flow of spatio-temporal data.
In the 2nd part of the talk, we'll use this platform to explore Machine Learning (ML) over streaming and drifting Kafka data with TensorFlow to try and predict which shops will be busy in advance.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
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Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Presented at the All Things Open 2023 Inclusion and Diversity in Open Source Event
Presented by Efraim Marquez-Arreaza - Red Hat
Title: DEI Challenges and Success
Abstract: In today's world, many companies and organizations have Diversity, Equity and Inclusion (DEI) communities. Red Hat Unidos is a DEI community focused on advocating for the Hispanic/Latine community. In this talk, we would like to share our challenges and success during the past 4-years and plans for the future.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
Facebook: https://www.facebook.com/AllThingsOpen
Mastodon: https://mastodon.social/@allthingsopen
Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Presented at All Things Open 2023
Presented by Lydia Cupery - HubSpot
Title: Scaling Web Applications with Background Jobs: Takeaways from Generating a Huge PDF
Abstract: Do you need to perform time-consuming or CPU-intensive processes in your web application but are concerned about performance? That’s where background jobs come in. By offloading resource-intensive tasks to separate worker processes, you can improve the scalability of your web application.
In this talk, I'll share my experience of using background jobs to scale our web application. I'll discuss the challenges my team faced that led us to adopt background jobs. Then, I'll share practical tips on how to design background jobs for CPU-intensive or time-consuming processes, such as generating huge PDFs and batch emailing. I'll wrap up by going over the performance and cost tradeoffs of background jobs.
I'll use Typescript, Express, and Heroku as examples in this talk, but the concepts and best practices that I'll share are applicable to other languages and tools.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
Facebook: https://www.facebook.com/AllThingsOpen
Mastodon: https://mastodon.social/@allthingsopen
Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Presented at All Things Open 2023
Presented by Robert Aboukhalil - CZI
Title: Supercharging tutorials with WebAssembly
Abstract: sandbox.bio is a free platform that features interactive command-line tutorials for bioinformatics. This talk is a deep-dive into how sandbox.bio was built, with a focus on how WebAssembly enabled bringing command-line tools like awk and grep to the web. Although these tools were originally written in C/C++, they all run directly in the browser, thanks to WebAssembly! And since the computations run on each user's computer, this makes the application highly scalable and cost-effective.
Along the way, I'll discuss how WebAssembly works and how to get started using it in your own applications. The talk will also cover more advanced WebAssembly features such as threads and SIMD, and will end with a discussion of WebAssembly's benefits and pitfalls (it's a powerful technology, but it's not always the right tool!).
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
Facebook: https://www.facebook.com/AllThingsOpen
Mastodon: https://mastodon.social/@allthingsopen
Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Presented at All Things Open 2023
Presented by K.S. Bhaskar - YottaDB LLC
Title: Using SQL to Find Needles in Haystacks
Abstract: Database journal files capture every update to a database. A database of a few hundred GB can generate GBs worth of journal files every minute at busy times. Troubleshooting and forensices, especially of rare and intermittent problems, such as which process made what update and when, is an exercise of finding needles in haystacks. A similar problem exists with syslogs. A solution is to load the journal files and syslogs into a database, and use SQL to query the database. Bhaskar will present and demonstrate this with a 100% FOSS stack.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
Facebook: https://www.facebook.com/AllThingsOpen
Mastodon: https://mastodon.social/@allthingsopen
Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Configuration Security as a Game of Pursuit InterceptAll Things Open
The document discusses configuration security as a game of pursuit-evasion and intercept. It was presented by Wes Widner, Principal Engineer at Automox. The document includes a JSON policy snippet with an ID, statement, actions, effects, resources, and principal allowing the GetObject action on all objects in an S3 bucket for all principals. It has page numbers at the bottom indicating it is from a larger presentation.
Presented at All Things Open 2023
Presented by Carol Huang & Mike Fix - Stripe
Title: Scaling an Open Source Sponsorship Program
Abstract: We already know this: the open-source ecosystem needs further monetary investment from the companies that benefit most from it. Likewise, companies say they want to participate in these initiatives, but find it hard to dedicate resources to open source funding when there isn’t a clear ROI.
This talk discusses how the Open Source Program Office at Stripe built a scalable, sustainable open source sponsorship model that aligns internal company incentives with those of open source maintainers and the community at large. We go over the unique “platformization” of our OSPO that allowed us to create multiple funding models, such as BYOB (Bring Your Own Budget), and share lessons learned from this experience as well as other OSPOs.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
Facebook: https://www.facebook.com/AllThingsOpen
Mastodon: https://mastodon.social/@allthingsopen
Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Build Developer Experience Teams for Open SourceAll Things Open
Presented at All Things Open 2023
Presented by Arundeep Nagaraj - Amazon Web Services (AWS)
Title: Build Developer Experience Teams for Open Source
Abstract: Open Source has become the default strategy for many IT organizations and Enterprises. However, the constant challenge with Open Source leaders of these organizations has been -
How is my product's developer experience?
Is this the right metric to track?
How can I scale my team to support our products better?
How can I add automation to scale redundant workflows?
If my product involves working with developers, how can I scale to the complexity of the requests and reduce Engineering bandwidth?
The challenges within support of open source products continues to magnify depending on the end user persona whether they are consumers or contributors to your product. Consumers utilize your product, SDK's and API's and are blocked with using it or run into issues, whereas contributors are advanced users of your software that understands the codebase to provide a meaningful contribution back to the product.
The answer to the above is to look at Open Source support as a first-class citizen of your corporate support strategy. To employ the right level of developer focused support as opposed to traditional infrastructure based support is key to scale to the amount of developers using your product. Supporting customers in the open involves more than pure support - building customer / developer experiences (DX) in the open (across platforms and communities) that pivots over the ability of your product's users or developers to be focused on the end-to-end value add. This helps with your active developer growth and retention of users.
Key Takeaways:
- IT leaders of Open Source will learn to employ strategies to build a DX team that engages on multiple platforms
- Work on identifying accurate metrics for product and organization
- Innovate on platforms such as Discord to build a bot and a dashboard
- Ability to leverage customer feedback and iterate over the customer success flywheel
- Distinguish between DX and Developer Advocacy (DA)
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
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2023 conference: https://2023.allthingsopen.org/
Presented at All Things Open 2023
Presented by Danny McCormick - Google
Title: Deploying Models at Scale with Apache Beam
Abstract: Apache Beam is an open source tool for building distributed scalable data pipelines. This talk will explore how Beam can be used to perform common machine learning tasks, with a heavy focus on running inference at scale. The talk will include a demo component showing how Beam can be used to deploy and update models efficiently on both CPUs and GPUs for inference workloads.
An attendee can expect to leave this talk with a high level understanding of Beam, the challenges of deploying models at scale, and the ability to use Beam to easily parallelize their inference workloads.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
Facebook: https://www.facebook.com/AllThingsOpen
Mastodon: https://mastodon.social/@allthingsopen
Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Sudo – Giving access while staying in controlAll Things Open
Presented at All Things Open 2023
Presented by Peter Czanik - One Identity
Title: Sudo – Giving access while staying in control
Abstract: Sudo is used by millions to control and log administrator access to systems, but using the default configuration only, there are plenty of blind spots. Using the latest features in sudo let you watch some previously blind spots and control access to them. Here are four major new features, which arrived since the 1.9.0 release, allowing you see your blind spots:
- configuring a working directory or chroot within sudo often makes full shell access redundant
- JSON-formatted logs give you more details on events and are easier to act on
- relays in sudo_logsrvd make session recording collection more secure and reliable
- you can log and control sub-commands executed by the command run through sudo
Let us take a closer look at each of these.
Previously, there were quite a few situations where you had to give users full shell access through sudo. Typical examples include when you need to run a command from a given directory, or running commands in a chroot environment. You can now configure the working directory or the chroot directory and give access only to the command the user really needs.
Logging is a central role of sudo, to see who did what on the system. Using JSON-formatted log messages gives you even more information about events. What is even more: structured logs are easier to act on. Setting up alerting for suspicious events is much easier when you have a single parser to configure for any kind of sudo logs. You can collect sudo logs not only by local syslog, but also by using sudo_logsrvd, the same application used to collect session recordings.
Speaking of session recordings: instead of using a single central server, you can now have multiple levels of sudo_logsrvd relays between the client and the final destination. This allows session collection even if the central server is unavailable, providing you with additional security. It also makes your network configuration simpler.
Finally, you can log sub-commands executed from the command started through sudo. You can see commands started from a shell. No more unnoticed shell access from text editors. Best of all: you can also intercept sub-commands.
These are just a few of the most prominent features helping you to watch and control previous blind spots on your systems. See these and other possibilities in action in some live demos during our presentation.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
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2023 conference: https://2023.allthingsopen.org/
Fortifying the Future: Tackling Security Challenges in AI/ML ApplicationsAll Things Open
Presented at All Things Open 2023
Presented by Christine Abernathy - F5, Inc.
Title: Fortifying the Future: Tackling Security Challenges in AI/ML Applications
Abstract: As Artificial Intelligence (AI) and Machine Learning (ML) applications continue to surge, it is crucial to be aware of and address the security risks associated with these technologies. In this talk, Christine will explore AI/ML failure modes, threats, and mitigation strategies. She will guide you through the fundamentals of ML models then introduce you to key security challenges such as adversarial attacks, data poisoning, model inversion, model stealing, and membership inference attacks, using real-world examples to demonstrate their potential impact.
Christine will also discuss privacy and ethical considerations in ML, touching upon techniques like federated learning and shedding light on the current regulatory landscape surrounding security risks. If you are developing AI/ML applications or incorporating AI/ML components into your technology stack, check out this talk. You will walk away with a deeper understanding of the current AI/ML security landscape and a toolkit to help you address these risks, enabling you to build safer, more secure, and privacy-aware applications.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
Instagram: https://www.instagram.com/allthingsopen/
Facebook: https://www.facebook.com/AllThingsOpen
Mastodon: https://mastodon.social/@allthingsopen
Threads: https://www.threads.net/@allthingsopen
2023 conference: https://2023.allthingsopen.org/
Securing Cloud Resources Deployed with Control Planes on Kubernetes using Gov...All Things Open
Presented at All Things Open 2023
Presented by Carlos Santana - AWS
Title: Securing Cloud Resources Deployed with Control Planes on Kubernetes using Governance and Policy as Code
Abstract: Are you concerned about the security of your cloud resources deployed on Kubernetes? Are you struggling to ensure compliance with regulatory requirements while managing your cloud infrastructure? If yes, then this talk is for you!
We will discuss how to secure cloud resources deployed with Crossplane on Kubernetes using Governance and Policy as Code. We will explore how to leverage Governance and Policy as Code tools like Rego, Kyverno, and OPA to ensure security and compliance.
By the end of this talk, you will have a better understanding of the challenges associated with securing cloud resources deployed with Crossplane or ACK on Kubernetes, the importance of Governance and Policy as Code in ensuring security and compliance, and why it is critical to use open source and open standards in these technologies.
Find more info about All Things Open:
On the web: https://www.allthingsopen.org/
Twitter: https://twitter.com/AllThingsOpen
LinkedIn: https://www.linkedin.com/company/all-things-open/
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2023 conference: https://2023.allthingsopen.org/
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
2. #ATO2016
EARLY THOUGHT PROCESSES
“A car for every purse and person.”
“If I had asked people what they wanted,
they would have said faster horses.”
— Henry Ford
— Alfred Sloan
3. #ATO2016
A Tale of Two Companies
● In 1921, the Ford Motor Company
sold about 66% of all cars built in
the U.S.
● By 1926, this share had fallen to
approximately 33%.
● In 1927, the percentage fell to
about 15% when Ford belatedly
brought the Model A to market.
--Harvard Business Review
GM // FORD
5. #ATO2016
WHO WE ARE
Since 2006, Blackstone Media has been
known for creating both beautiful and
functional, digital experiences that
deliver results—we are committed to
delivering the WOW with every
engagement. Guided by values of
integrity, positivity, and passion, we
strive for the win-win in all situations.
9. #ATO2016
BY DEFINITION
Discovery is the process of gathering
data and insights, analyzing the
gathered information, and using it to
create memorable experiences.
The process of aligning expectations
with reality to create a personalized
experience that resonates with your
consumer.
11. #ATO2016
OUTCOME OF A GOOD DISCOVERY
Better Clients
Take the clients you
want, not the clients
you need.
Profitability Gains
Who doesn’t like to
make more money?
Timely Deliverable
On time projects
are profitable
projects and lead
to...
Happy Clients
Happy clients tell
their friends about
you.
Happy Team
A happy team is
more innovative
and intuitive and
leads to more...
Efficiency Gains
Create capacity
within teams.
12. #ATO2016
TECH & BRAND AUDIT
Understanding
performance. Empowering
your brand by learning your
strengths and weaknesses.
13. #ATO2016
BUILD WITH YOUR CUSTOMER
Familiarize
Identify Goals &
Objectives
Align w/ Client Vision
Learn Brand & Culture
Product & Consumer
Information
Uncover Strategy
ONSITE WORKSHOP
15. #ATO2016
Market Analysis
Between client and top competitors
CTA & UX/UI Analysis
Keyword Performance
Organic & Paid
Search Analysis
Domain authority
Ranking
Responsiveness
16. #ATO2016
USER, STAKEHOLDER & CUSTOMER INSIGHTS
Start talking. Having
conversations with key
individuals both inside and
out of an organization can
hold the key to growth.
17. #ATO2016
DESIGN & UX
Tell a story. Enhance the
user-experience and
create a memorable
interaction for your client
and theirs.
19. #ATO2016
STRATEGIC FINDINGS & DIRECTION
Utilize the data gathered
to enact change within a
process and to push
innovation within the
client’s industry.
20. #ATO2016
“
“Companies are realizing that traditional
methods of innovation — developing new
product ideas in-house, conducting focus
groups and customer research to
determine feasibility and market potential
— don’t always reflect customer's actual
needs and desires. To address this
shortfall, more and more firms are putting
the customer at the heart of their
innovation efforts.”
Jennifer Lee
Partner at Deloitte
21. #ATO2016
COMPANIES WITH THE RIGHT IDEA
An online community. Members
can find new creations from other
fans and submit designs for new
sets. Fans vote and give
feedback.
LEGO Ideas
If a project gets 10,000
votes, LEGO reviews the
idea and picks a winner for
an official set to be created
and sold worldwide.
22. #ATO2016
COMPANIES WITH THE RIGHT IDEA
A leading manufacturer of
high-quality power tools.
DeWALT
To gain info on where they should
innovate, they use an award-winning
insight community of more than
10,000 end users.
The company uses its
community to get to know
customers and their needs
while gathering product,
packaging and marketing
feedback.
23. #ATO2016
“
“If your stories are all about your
products and services, that’s not
storytelling. It’s a brochure. Give
yourself permission to make the
story bigger.”
Jay Baer,
Author of ‘Youtility’ & ‘Hug Your Haters’