Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Summit
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This document appears to be a series of tweets and comments by @kyleplacy discussing trends in marketing and technology. Some of the key topics discussed include the importance of moments and connected consumers in a mobile world, how companies need to focus on helping customers rather than just selling, and the growing importance of owning audiences and personalized content. @kyleplacy also discusses collaborative consumption models and how automation needs to be focused on improving customer experiences rather than just metrics. The overall message seems to be about the need for marketers to act as experience managers in a changing technological landscape.
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Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Summit
- 1. @kyleplacy
- 2. What do I do? I am a marketer. I’ve written 3 books. Director, Global Content Salesforce Marketing Cloud @kyleplacy
- 3. trends vs reality @kyleplacy
- 4. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back @kyleplacy
- 7. one. Moments Matter @kyleplacy @kyleplacy
- 8. @kyleplacy
- 9. @kyleplacy
- 10. two. Connected Consumer @kyleplacy @kyleplacy
- 11. @kyleplacy
- 12. @kyleplacy
- 13. Mobility is about creating seamless experiences. @kyleplacy
- 17. Mobility is about helping not selling. @kyleplacy
- 21. Mobility is about transforming the experience. @kyleplacy
- 22. 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google @kyleplacy
- 23. @kyleplacy
- 26. What happens when 5 billion* additional people join the Internet? @@kkyy@lleepkplyallaeccypylacy *this number is completely made up but means A LOT of people
- 27. $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ @@kkyy@lleepkplyallaeccypylacy
- 28. three. Audience Effect @kyleplacy @kyleplacy
- 29. Most people think our main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google @kyleplacy
- 30. @kyleplacy
- 34. There is one thing they all have in common… They own the audience. @kyleplacy
- 35. @kyleplacy
- 36. four. Content Personalization @kyleplacy @kyleplacy
- 37. @kyleplacy
- 38. @kyleplacy
- 39. @kyleplacy
- 40. @kyleplacy
- 41. @kyleplacy
- 42. @kyleplacy
- 43. @kyleplacy
- 44. @kyleplacy
- 45. @kyleplacy
- 46. @kyleplacy Increase in revenue when utilizing personalized content
- 47. It’s about moving from push to personalized. @kyleplacy @kyleplacy
- 48. five. Collaborative Consumption @kyleplacy @kyleplacy
- 49. An economic model where creation, ownership and access are shared between people and corporations. Crowd Companies @kyleplacy
- 50. @kyleplacy @kyleplacy @kyleplacy #mixwest14
- 52. @kyleplacy
- 53. @kyleplacy
- 55. @kyleplacy @kyleplacy @kyleplacy #mixwest14
- 56. For every 1 percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue. Study by Boston University 2013 @kyleplacy
- 57. @kyleplacy @kyleplacy @kyleplacy #DMAI14
- 60. six. Humanizing Automation @kyleplacy @kyleplacy
- 61. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy
- 62. How do we make one department’s outputs another department’s inputs? @kyleplacy
- 63. Percent of Marketers Rating Cross-Functional Relationships as Absolutely Critical/Very Important Head of Sales 86% @kyleplacy CEO Head of Product COO CFO CIO 78% 70% 67% 56% 37%
- 64. You are not marketers. @kyleplacy
- 65. You are not technology experts. @kyleplacy
- 66. or business professionals. @kyleplacy
- 67. You are experience makers and managers. @kyleplacy
- 68. It starts with data and ends with the experience. It is the only thing that makes you relevant. @kyleplacy
Editor's Notes
- Last mile project – how do you innovate around the delivery point.
- Last mile project – how do you innovate around the delivery point.
- Last mile project – how do you innovate around the delivery point.
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
- Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.