SlideShare a Scribd company logo
@kyleplacy
Moments
Matter
Kyle Lacy
Head of Marketing Strategy
OpenView Venture Partners
Technology Trends Shaping
Content & Consumer Behavior
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
@kyleplacy
trends vs reality
@kyleplacy
@kyleplacy
what’s next?
@kyleplacy
what’s now?
@kyleplacy
trends making moments matter
• mobility
• collaborative economy
• data at scale
• cloud computing
• machine learning
• humanizing automation
@kyleplacy@kyleplacy
@kyleplacyPhotos by Seth Casteel
@kyleplacy
@kyleplacy
Mobility
@kyleplacy
Photo by Seth Casteel
@kyleplacy
@kyleplacy
Photo by lzf, iStock Photo
Photo by lzf, iStock Photo
1 in 5
searches on
Google are
related to
location.
(Google Data, Global, March 2014)
@kyleplacy
By 2017 there will be
over 20 billion
connected devices.
@kyleplacy
@kyleplacy
Mobility is about
being seamless.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
Mobility is about
helping not selling.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
83% of US consumers
research products
while in-store on their
phone.
Our Mobile Planet by Google
@kyleplacy
Mobility is about
transforming the
experience.
@kyleplacy
@kyleplacy@kyleplacy
Photo by Seth Casteel
Total mobile market
is a smartphone
Mary Meeker – Internet Trends Report
@kyleplacy@kyleplacy
Photo by Seth Casteel
market potential
@kyleplacy
there is still massive growth
potential for smartphones
@kyleplacy@kyleplacy@kyleplacy
What happens when 5
billion* additional people
join the Internet?
*this number is completely made up but meansALOT of people
@kyleplacy@kyleplacy@kyleplacy
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
@kyleplacy
@kyleplacy
Collaborative
Consumption
@kyleplacy
Jeremian Owyang - Crowd Companies
“The people formerly called consumers are now getting
what they need from each other, rather than from
traditional institutions.”
@kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to function
like hotels, taxis, farms, restaurants, manufacturers and
other traditional business models. The crowd is
becoming a company unto itself - it’s backed by powerful
technologies, like social networks and mobile devices,
and it is self-organizing.”
@kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to function
like hotels, taxis, farms, restaurants, manufacturers and
other traditional business models. The crowd is
becoming a company unto itself - it’s backed by
powerful technologies, like social networks and mobile
devices, and it is self-organizing.”
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
Uber for _____
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy
34,000 cities
190 countries
1 million listings
30 million nights booked
@kyleplacy
Big
Data
@kyleplacy
@kyleplacy
Data at
Scale
@kyleplacy
@kyleplacy
Courtesy of Alex Tellez + Amy Wang + H2O Team
@kyleplacy
one.
Moments
Matter
@kyleplacy
“Big data is like teenage sex
everyone talks about it, nobody really knows
how to do it, everyone thinks everyone else is
doing it, so everyone claims they are doing it.”
Dan Ariely, Professor at Duke
@kyleplacy
Courtesy of Alex Tellez + Amy Wang + H2O Team
Cloud
Computing
@kyleplacy
@kyleplacy
“Cloud computing has
changed how startups are
built and companies are
scaled.”
Om Malik
@kyleplacy
@kyleplacy
The Hope of Big Data
• Data contains information of great business /
personal value.
• If you can extract those insights from the data, you
can make better decisions.
Predicting future stock movements = $$$
Netflix movie recommendations = Better experience = $$$
Courtesy of Alex Tellez + Amy Wang + H2O Team
@kyleplacy
Machine
Learning
@kyleplacy
@kyleplacy
Machine learning is the
technology that automatically
finds patterns in your data and
uses them to make predictions
for new data points.
@kyleplacy
Our technology application
generates news stories, industry
reports, headlines and more – at
scale and without human
authoring or editing
@kyleplacy
@kyleplacy
Humanizing
Automation
@kyleplacy
Flickr photo courtesy of Amanda
@kyleplacy
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy
Tackling the Trends
• Analytics should be worshipped
• Content should (and will) be personalized
• Understand industry trends
• People are paramount
• Don’t underestimate your community
@kyleplacy
You are not marketers.
@kyleplacy
You are not technology
experts.
@kyleplacy
Or entrepreneurs
@kyleplacy
Social media managers
or SEO experts.
@kyleplacy
You are experience
makers and managers.
@kyleplacy
The experience is the
only thing that makes
you relevant.
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
http://openview.vc/SummerBrandTech

More Related Content

What's hot

Technology Trends - Travel & Hospitality Industry
Technology Trends - Travel & Hospitality IndustryTechnology Trends - Travel & Hospitality Industry
Technology Trends - Travel & Hospitality Industry
Kyle Lacy
 
Moments Matter - Technology Transforming Consumer Behavior
Moments Matter - Technology Transforming Consumer BehaviorMoments Matter - Technology Transforming Consumer Behavior
Moments Matter - Technology Transforming Consumer Behavior
Kyle Lacy
 
Seven Technology Trends Changing Consumer Behavior
Seven Technology Trends Changing Consumer Behavior Seven Technology Trends Changing Consumer Behavior
Seven Technology Trends Changing Consumer Behavior
Kyle Lacy
 
Technology Trends Changing Consumer Behavior - Presentation at Zappos
Technology Trends Changing Consumer Behavior - Presentation at ZapposTechnology Trends Changing Consumer Behavior - Presentation at Zappos
Technology Trends Changing Consumer Behavior - Presentation at Zappos
Kyle Lacy
 
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
Kyle Lacy
 
Seven Technology Trends Changing Consumer Behavior - Tourism Industry Edition
Seven Technology Trends Changing Consumer Behavior - Tourism Industry EditionSeven Technology Trends Changing Consumer Behavior - Tourism Industry Edition
Seven Technology Trends Changing Consumer Behavior - Tourism Industry Edition
Kyle Lacy
 
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansTrends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Kyle Lacy
 
Evaluating Digital Advertising Paths at Scale
Evaluating Digital Advertising Paths at Scale Evaluating Digital Advertising Paths at Scale
Evaluating Digital Advertising Paths at Scale
DigitalMarketingShow
 
Google
GoogleGoogle
Google
Reb Carlson
 
Some Thoughts On Google's Search Business
Some Thoughts On Google's Search BusinessSome Thoughts On Google's Search Business
Some Thoughts On Google's Search Business
Danny Sullivan
 
Breaking up with "Engagement"
Breaking up with "Engagement"Breaking up with "Engagement"
Breaking up with "Engagement"
Dena Walker
 
6 fatel questions realtors
6 fatel questions realtors 6 fatel questions realtors
6 fatel questions realtors
challjr
 
Effective web content for better government
Effective web content for better governmentEffective web content for better government
Effective web content for better government
Shane Diffily
 
Bestcareers
BestcareersBestcareers
Bestcareers
dsimmeth
 
Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...
Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...
Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...
Melissa Rynn
 
How Mobile Drives In-Store Sales
How Mobile Drives In-Store SalesHow Mobile Drives In-Store Sales
How Mobile Drives In-Store Sales
Privy
 
Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 201...
Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 201...Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 201...
Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 201...
MnSearch, The Minnesota Search Engine Marketing Association
 
Elle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty UX Australia 2019 - 7 big content problemsElle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty
 
Kelvin Newman - Search 2015
Kelvin Newman - Search 2015Kelvin Newman - Search 2015
Kelvin Newman - Search 2015
Rachel Aldighieri
 
Why I Organise Rails Girls
Why I Organise Rails GirlsWhy I Organise Rails Girls
Why I Organise Rails Girls
Elisha Tan
 

What's hot (20)

Technology Trends - Travel & Hospitality Industry
Technology Trends - Travel & Hospitality IndustryTechnology Trends - Travel & Hospitality Industry
Technology Trends - Travel & Hospitality Industry
 
Moments Matter - Technology Transforming Consumer Behavior
Moments Matter - Technology Transforming Consumer BehaviorMoments Matter - Technology Transforming Consumer Behavior
Moments Matter - Technology Transforming Consumer Behavior
 
Seven Technology Trends Changing Consumer Behavior
Seven Technology Trends Changing Consumer Behavior Seven Technology Trends Changing Consumer Behavior
Seven Technology Trends Changing Consumer Behavior
 
Technology Trends Changing Consumer Behavior - Presentation at Zappos
Technology Trends Changing Consumer Behavior - Presentation at ZapposTechnology Trends Changing Consumer Behavior - Presentation at Zappos
Technology Trends Changing Consumer Behavior - Presentation at Zappos
 
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
 
Seven Technology Trends Changing Consumer Behavior - Tourism Industry Edition
Seven Technology Trends Changing Consumer Behavior - Tourism Industry EditionSeven Technology Trends Changing Consumer Behavior - Tourism Industry Edition
Seven Technology Trends Changing Consumer Behavior - Tourism Industry Edition
 
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansTrends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
 
Evaluating Digital Advertising Paths at Scale
Evaluating Digital Advertising Paths at Scale Evaluating Digital Advertising Paths at Scale
Evaluating Digital Advertising Paths at Scale
 
Google
GoogleGoogle
Google
 
Some Thoughts On Google's Search Business
Some Thoughts On Google's Search BusinessSome Thoughts On Google's Search Business
Some Thoughts On Google's Search Business
 
Breaking up with "Engagement"
Breaking up with "Engagement"Breaking up with "Engagement"
Breaking up with "Engagement"
 
6 fatel questions realtors
6 fatel questions realtors 6 fatel questions realtors
6 fatel questions realtors
 
Effective web content for better government
Effective web content for better governmentEffective web content for better government
Effective web content for better government
 
Bestcareers
BestcareersBestcareers
Bestcareers
 
Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...
Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...
Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...
 
How Mobile Drives In-Store Sales
How Mobile Drives In-Store SalesHow Mobile Drives In-Store Sales
How Mobile Drives In-Store Sales
 
Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 201...
Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 201...Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 201...
Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 201...
 
Elle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty UX Australia 2019 - 7 big content problemsElle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty UX Australia 2019 - 7 big content problems
 
Kelvin Newman - Search 2015
Kelvin Newman - Search 2015Kelvin Newman - Search 2015
Kelvin Newman - Search 2015
 
Why I Organise Rails Girls
Why I Organise Rails GirlsWhy I Organise Rails Girls
Why I Organise Rails Girls
 

Similar to Moments Matter - Trends Changing Content Forever

Technology Trends Transforming Communication (April 2015)
Technology Trends Transforming Communication (April 2015)Technology Trends Transforming Communication (April 2015)
Technology Trends Transforming Communication (April 2015)
Kyle Lacy
 
MBO15 Presentation: Kyle Lacy, OpenView Ventures
MBO15 Presentation: Kyle Lacy, OpenView VenturesMBO15 Presentation: Kyle Lacy, OpenView Ventures
MBO15 Presentation: Kyle Lacy, OpenView Ventures
UNBOUND Events
 
Kyle Lacy - Technology Trends Shifting Customer Behavior
Kyle Lacy - Technology Trends Shifting Customer BehaviorKyle Lacy - Technology Trends Shifting Customer Behavior
Kyle Lacy - Technology Trends Shifting Customer Behavior
INBOUND
 
Technology Trends - Bankers Financial
Technology Trends - Bankers FinancialTechnology Trends - Bankers Financial
Technology Trends - Bankers Financial
Kyle Lacy
 
Whats Happening in SEO in 2013 - WordCamp Boston 2013
Whats Happening in SEO in 2013 - WordCamp Boston 2013Whats Happening in SEO in 2013 - WordCamp Boston 2013
Whats Happening in SEO in 2013 - WordCamp Boston 2013
Casie Gillette
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
 
Open Data & The Rewards of Failure
Open Data & The Rewards of FailureOpen Data & The Rewards of Failure
Open Data & The Rewards of Failure
Chris Taggart
 
Seven Sources of Keyword Research to Drive Smart Content Marketing
Seven Sources of Keyword Research to Drive Smart Content MarketingSeven Sources of Keyword Research to Drive Smart Content Marketing
Seven Sources of Keyword Research to Drive Smart Content Marketing
gShift
 
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent
 
Presentatie Bart De Waele op studiedag E-commerce van Comeos mei 2014
Presentatie Bart De Waele op studiedag E-commerce van Comeos mei 2014Presentatie Bart De Waele op studiedag E-commerce van Comeos mei 2014
Presentatie Bart De Waele op studiedag E-commerce van Comeos mei 2014
Business Education
 
2019 WIA - The Importance of Ethics in Data Science
2019 WIA - The Importance of Ethics in Data Science2019 WIA - The Importance of Ethics in Data Science
2019 WIA - The Importance of Ethics in Data Science
Women in Analytics Conference
 
The Canary in the Coalmine - What governments need to learn from Social
The Canary in the Coalmine - What governments need to learn from SocialThe Canary in the Coalmine - What governments need to learn from Social
The Canary in the Coalmine - What governments need to learn from Social
Gerrie Smits
 
21/09 What's Next Média : Le search fait sa mue
21/09 What's Next Média : Le search fait sa mue 21/09 What's Next Média : Le search fait sa mue
21/09 What's Next Média : Le search fait sa mue
DigitasLBi Paris
 
Social Media in Local Government and the GIS user
Social Media in Local Government and the GIS userSocial Media in Local Government and the GIS user
Social Media in Local Government and the GIS user
Gletham Communications
 
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...
gShift
 
Ogilvy Key Digital Trends for 2018
Ogilvy Key Digital Trends for 2018Ogilvy Key Digital Trends for 2018
Ogilvy Key Digital Trends for 2018
Marketing Club of Foreign Trade University (MaC)
 
Key Digital trends 2018 from Ogilvy Agency
Key Digital trends 2018 from Ogilvy AgencyKey Digital trends 2018 from Ogilvy Agency
Key Digital trends 2018 from Ogilvy Agency
Duy, Vo Hoang
 
Key Digital Trends for 2018
Key Digital Trends for 2018Key Digital Trends for 2018
Key Digital Trends for 2018
Ogilvy Consulting
 
Ogilvy key-digital-trends-for-2018
Ogilvy key-digital-trends-for-2018Ogilvy key-digital-trends-for-2018
Ogilvy key-digital-trends-for-2018
Giau Nguyen
 
Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014
CharityComms
 

Similar to Moments Matter - Trends Changing Content Forever (20)

Technology Trends Transforming Communication (April 2015)
Technology Trends Transforming Communication (April 2015)Technology Trends Transforming Communication (April 2015)
Technology Trends Transforming Communication (April 2015)
 
MBO15 Presentation: Kyle Lacy, OpenView Ventures
MBO15 Presentation: Kyle Lacy, OpenView VenturesMBO15 Presentation: Kyle Lacy, OpenView Ventures
MBO15 Presentation: Kyle Lacy, OpenView Ventures
 
Kyle Lacy - Technology Trends Shifting Customer Behavior
Kyle Lacy - Technology Trends Shifting Customer BehaviorKyle Lacy - Technology Trends Shifting Customer Behavior
Kyle Lacy - Technology Trends Shifting Customer Behavior
 
Technology Trends - Bankers Financial
Technology Trends - Bankers FinancialTechnology Trends - Bankers Financial
Technology Trends - Bankers Financial
 
Whats Happening in SEO in 2013 - WordCamp Boston 2013
Whats Happening in SEO in 2013 - WordCamp Boston 2013Whats Happening in SEO in 2013 - WordCamp Boston 2013
Whats Happening in SEO in 2013 - WordCamp Boston 2013
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Open Data & The Rewards of Failure
Open Data & The Rewards of FailureOpen Data & The Rewards of Failure
Open Data & The Rewards of Failure
 
Seven Sources of Keyword Research to Drive Smart Content Marketing
Seven Sources of Keyword Research to Drive Smart Content MarketingSeven Sources of Keyword Research to Drive Smart Content Marketing
Seven Sources of Keyword Research to Drive Smart Content Marketing
 
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
 
Presentatie Bart De Waele op studiedag E-commerce van Comeos mei 2014
Presentatie Bart De Waele op studiedag E-commerce van Comeos mei 2014Presentatie Bart De Waele op studiedag E-commerce van Comeos mei 2014
Presentatie Bart De Waele op studiedag E-commerce van Comeos mei 2014
 
2019 WIA - The Importance of Ethics in Data Science
2019 WIA - The Importance of Ethics in Data Science2019 WIA - The Importance of Ethics in Data Science
2019 WIA - The Importance of Ethics in Data Science
 
The Canary in the Coalmine - What governments need to learn from Social
The Canary in the Coalmine - What governments need to learn from SocialThe Canary in the Coalmine - What governments need to learn from Social
The Canary in the Coalmine - What governments need to learn from Social
 
21/09 What's Next Média : Le search fait sa mue
21/09 What's Next Média : Le search fait sa mue 21/09 What's Next Média : Le search fait sa mue
21/09 What's Next Média : Le search fait sa mue
 
Social Media in Local Government and the GIS user
Social Media in Local Government and the GIS userSocial Media in Local Government and the GIS user
Social Media in Local Government and the GIS user
 
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...
 
Ogilvy Key Digital Trends for 2018
Ogilvy Key Digital Trends for 2018Ogilvy Key Digital Trends for 2018
Ogilvy Key Digital Trends for 2018
 
Key Digital trends 2018 from Ogilvy Agency
Key Digital trends 2018 from Ogilvy AgencyKey Digital trends 2018 from Ogilvy Agency
Key Digital trends 2018 from Ogilvy Agency
 
Key Digital Trends for 2018
Key Digital Trends for 2018Key Digital Trends for 2018
Key Digital Trends for 2018
 
Ogilvy key-digital-trends-for-2018
Ogilvy key-digital-trends-for-2018Ogilvy key-digital-trends-for-2018
Ogilvy key-digital-trends-for-2018
 
Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014
 

More from Kyle Lacy

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Kyle Lacy
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Kyle Lacy
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
Kyle Lacy
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Kyle Lacy
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Kyle Lacy
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
 
Marketing is Dead. Only Moments Matter.
Marketing is Dead. Only Moments Matter.Marketing is Dead. Only Moments Matter.
Marketing is Dead. Only Moments Matter.
Kyle Lacy
 

More from Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
 
Marketing is Dead. Only Moments Matter.
Marketing is Dead. Only Moments Matter.Marketing is Dead. Only Moments Matter.
Marketing is Dead. Only Moments Matter.
 

Recently uploaded

Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 

Recently uploaded (20)

Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 

Moments Matter - Trends Changing Content Forever

Editor's Notes

  1. This honeycomb, is OUR honeycomb It shows how we can get what we need from each other Let’s take a quick tour, starting with Goods on the upper right: Goods that are created by makers, loaner products, and selling of used goods Food like Fesatly, where home kitchens become restaurants to strangers Services like Taskrabbit or Odesk –an on demand workforce Transportation like BlaBla Car and Lyft Space, like Airbnb And money: The crowd has created a currency (bitcion) , offers P2P lending and finally crowdfundng which fuels the maker movement –connecting the diagram back to the top. *click* That was then, now let’s see how it’s grown
  2. “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
  3. “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
  4. “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
  5. “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
  6. “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
  7. “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
  8. “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
  9. Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
  10. Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
  11. Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
  12. Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
  13. Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
  14. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  15. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  16. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  17. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  18. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  19. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.