This document discusses how Twitter can be used by governments and organizations to build communities and engage with the public. It provides tips on using hashtags to share content, following others to gain followers, and promoting tweets and content to increase exposure. The overall message is that Twitter is a real-time information network that allows users to discover what's happening, share content, promote their messages, and engage with audiences.

2. #NYCgov on Twitter September 27, 2011 Adam Sharp Manager, Government & Politics @AdamS

3. 3 Twitter growth 2006 2011 100M+ Active Users 230M+ Tweets / Day

4. 4 #NYCgov on Twitter

5. 5 Building a community Discover Share Promote Engage

6. 6 #Discover

7. 7 A real-time information network Virginia Washington, DC Maryland New York Massachusetts August 23, 2011 #earthquake

8. #earthquake August 23, 2011

9. 9 See what’s happening right now near:NYC within:50mi #earthquake twitter.com/search

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11. 11 #Share

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15. 15 Don’t forget your #hashtags #immigration

16. 16 Don’t forget your #hashtags #irene

17. 17 Be yourself.

18. 18 #Engage

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21. 21 #Promote

22. 22 Promote quality content @ http://

23. 23 Promote quality content

24. 24 Promote your content Follow 40404 “follow username” twitter.com/about/resources Best way to gain followers is to ask. @name Don’t forget about “Fast Follow.” Increase engagement with your audience.

25. 25 Promote your content Tweet twitter.com/about/resources Let people easily share your content on Twitter. Provide suggested content and accounts. 7x more exposure for your content.† †BrightEdge Analysis, August 2011

26. 26 Make it part of your DNA Discover Share Promote Engage

27. 27 support.twitter.com media.twitter.com dev.twitter.com business.twitter.com

28. Adam Sharp @AdamS gov@twitter.com

29. #NYCgov on Twitter September 27, 2011 Adam Sharp Manager, Government & Politics @AdamS