SlideShare a Scribd company logo
50%
Small Business Owners
use Social Media
2,5 billion users
Are connected on social media
800 million monthly
active users
2,1 billion monthly
active users
300 million monthly
active users
Source: Statista
But why should I use social
media for my business?
• Cost-effective
• Reach YOUR customers
• Increase brand awareness
• Helps with search engine rankings
• Listen and know your audience
Here are 5 social media
tips for your business
Tip #1
You better have a plan!
• Set goals and objectives
• Research about your audience
and competitors
• Test, test, test!
• Having a calendar is essential!
Tip #2
You don’t have to
be omnipresent!
• Choose the social media network
that better fits your business
• Quality over quantity
Tip #3
Be consistent.
• Don’t overpost!
• 1 post a day is recommended,
but is not a rule
Tip #4
Listen to your audience
and respond to them.
• Know your customers better
• Shows that your company is
open and paying attention
• Adjust your content
Tip #5
Sell and promote your product,
but not too much.
• 80/20 rule
• 80% entertainment, 20% promotional
Questions:
1- What other tips would you give to small business owners to be
successful on social media?
2- How many of you have (or had) a small business and struggle to have
a presence on social media?
3- Do you think social media for small businesses is important or they
can live without it?
THANK YOU!

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5 powerful social media tips for small businesses

  • 1.
  • 2. 50% Small Business Owners use Social Media 2,5 billion users Are connected on social media 800 million monthly active users 2,1 billion monthly active users 300 million monthly active users Source: Statista
  • 3. But why should I use social media for my business?
  • 4. • Cost-effective • Reach YOUR customers • Increase brand awareness • Helps with search engine rankings • Listen and know your audience
  • 5. Here are 5 social media tips for your business
  • 6. Tip #1 You better have a plan! • Set goals and objectives • Research about your audience and competitors • Test, test, test! • Having a calendar is essential!
  • 7. Tip #2 You don’t have to be omnipresent! • Choose the social media network that better fits your business • Quality over quantity
  • 8. Tip #3 Be consistent. • Don’t overpost! • 1 post a day is recommended, but is not a rule
  • 9. Tip #4 Listen to your audience and respond to them. • Know your customers better • Shows that your company is open and paying attention • Adjust your content
  • 10. Tip #5 Sell and promote your product, but not too much. • 80/20 rule • 80% entertainment, 20% promotional
  • 11. Questions: 1- What other tips would you give to small business owners to be successful on social media? 2- How many of you have (or had) a small business and struggle to have a presence on social media? 3- Do you think social media for small businesses is important or they can live without it?