Hello, small businesses owners! In this presentation, you'll find 5 essential tips to be successful on social media and take your business to the next level.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
An online subscription service sends members a new activity, event, and venue each month to explore and stay active without the hassle of planning. The service aims to save members time and money while creating shared experiences. It generates revenue through monthly member fees and partner marketing tools, with a goal of $1.3 million in revenue for 2014 through viral marketing and targeted advertising campaigns. The business model provides a competitive advantage through novelty, customization, ease of use, exclusivity, and surprise for members as well as first-mover status, recurring revenue, and market research for the company and partners.
Social Interaction Campaign: What It Takes to Stay in the Lead Eric Ratkiewicz
The document outlines a social interaction campaign to help a company stay ahead by focusing on interacting efficiently with customers, setting new goals, enhancing social media performance on platforms like Facebook and Twitter, measuring audience feedback, improving their mobile app experience, email marketing strategy, budgeting for the campaign, utilizing social media to sell more products and keep customers engaged, and looking forward to advancing based on customer feedback.
This document provides 10 tips for social media success. It recommends aligning social media strategy with business plans, understanding target audiences, setting goals and metrics, sourcing engaging content, integrating efforts across platforms, maintaining a consistent brand, tracking referrals, measuring impact, and continually adapting strategies. It also discusses assessing organizational attitudes, leadership, and support needed for changes. Tools like Google Analytics, Facebook Insights, and TweetReach are presented for social media measurement and analysis.
10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
by Josh Hoole
Circuit Rider Development Manager, Communities 2.0
This document provides tips and strategies for using social media effectively for event marketing. It emphasizes developing a content strategy and posting schedule to share relevant industry trends, member promotions, and event highlights across Facebook, Twitter, blogs and other social networks. The key is consistency in posting visual and shareable content to increase exposure, attendance and other metrics. With commitment of time and a killer combination of blogging, SEO and social media, organizations can see amazing results from their social media efforts.
The document provides 10 tips for social media success. The tips include aligning social media strategy with business plans, knowing the target audience, setting goals and metrics, sourcing engaging content, integrating social media efforts, branding all elements with a consistent look and feel, and continuously measuring performance using analytics tools. The overall aim is to mobilize people to take the right actions at the right time through an effective social media presence.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
An online subscription service sends members a new activity, event, and venue each month to explore and stay active without the hassle of planning. The service aims to save members time and money while creating shared experiences. It generates revenue through monthly member fees and partner marketing tools, with a goal of $1.3 million in revenue for 2014 through viral marketing and targeted advertising campaigns. The business model provides a competitive advantage through novelty, customization, ease of use, exclusivity, and surprise for members as well as first-mover status, recurring revenue, and market research for the company and partners.
Social Interaction Campaign: What It Takes to Stay in the Lead Eric Ratkiewicz
The document outlines a social interaction campaign to help a company stay ahead by focusing on interacting efficiently with customers, setting new goals, enhancing social media performance on platforms like Facebook and Twitter, measuring audience feedback, improving their mobile app experience, email marketing strategy, budgeting for the campaign, utilizing social media to sell more products and keep customers engaged, and looking forward to advancing based on customer feedback.
This document provides 10 tips for social media success. It recommends aligning social media strategy with business plans, understanding target audiences, setting goals and metrics, sourcing engaging content, integrating efforts across platforms, maintaining a consistent brand, tracking referrals, measuring impact, and continually adapting strategies. It also discusses assessing organizational attitudes, leadership, and support needed for changes. Tools like Google Analytics, Facebook Insights, and TweetReach are presented for social media measurement and analysis.
10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
by Josh Hoole
Circuit Rider Development Manager, Communities 2.0
This document provides tips and strategies for using social media effectively for event marketing. It emphasizes developing a content strategy and posting schedule to share relevant industry trends, member promotions, and event highlights across Facebook, Twitter, blogs and other social networks. The key is consistency in posting visual and shareable content to increase exposure, attendance and other metrics. With commitment of time and a killer combination of blogging, SEO and social media, organizations can see amazing results from their social media efforts.
The document provides 10 tips for social media success. The tips include aligning social media strategy with business plans, knowing the target audience, setting goals and metrics, sourcing engaging content, integrating social media efforts, branding all elements with a consistent look and feel, and continuously measuring performance using analytics tools. The overall aim is to mobilize people to take the right actions at the right time through an effective social media presence.
I was asked to present to a group of winery C-level about why they should care about Social Media marketing, and answer: "What are the three most important lessons you’ve learned about how the use of social media can boost the success of businesses in the wine industry?" and "What new trends and tools do you think will make a difference in your social media strategy in the future?"
7 Questions to Ask a Prospective Social Media ConsultantSwoop Digital
The document provides 7 questions to ask a prospective social media consultant to find the right fit. The questions focus on the consultant's experience with internet marketing and specific social media channels, how long they have been using social media for marketing, how they will integrate strategies and monitor campaigns, the expected level of involvement, and when results can be expected. Asking these questions can help identify a consultant that is qualified to generate effective social media campaigns aligned with business goals and strategies.
Short presentation with Ward Haddaway Solicitors for the Charity Sector and Social enterprise, showcasing how they can use social media to build their on line presence and how to network effectively
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
The document discusses best practices for nonprofit fundraising through retail donations. It provides an overview of Sankara Eye Foundation's successful retail fundraising model in the US, which has raised over $5 million annually from over 20,000 active donors, mostly through small individual donations. The document outlines four steps for successful retail fundraising: 1) Create a fundraising strategy and products, 2) Launch campaigns to acquire donors, 3) Engage and grow donors through ongoing communication and recognition, and 4) Continuously measure and improve efforts based on what works best. It stresses the importance of investing in fundraising and maintaining fundraising efforts over time to see results.
2018 Tech Adoption Summit: Why Do They Leave? Tricks for Keeping Customers on...Localogy
The document discusses tactics for retaining customers on a platform. It analyzes data from over 100,000 small and medium businesses to identify three key tactics: 1) Sell customers solutions that meet their needs and revisit needs over time, which increases retention by 30%; 2) Encourage early and frequent customer engagement, which boosts retention by 20-28%; 3) Provide a full suite of solutions to become the single trusted provider, as customers who use multiple products stay 20% longer. The key is continually solving customer problems to extend their lifetime on the platform.
Marketers are always looking to find the perfect day, time and frequency for their emails to maximize open rates. This presentation goes through the results of a few recent studies in these areas and also includes a case study on how the American Counseling Association optimized their email program. It was presented at the Association Media & Publishing Annual Meeting on June 26, 2018.
FANtastic Follow Up: Convert More Prospects to PurchasersMeredith Oliver
Learn how to follow-up more effectively with your leads. This slide deck is from a webinar hosted by TopBuilder Solutions. Meredith Oliver shares practical, easy, follow-up strategies sure to engage leads and convert them to a second appointment or phone call. Learn more about Meredith's sales training seminars and workshops at MeredithSpeaks.com.
This document provides a checklist for social media planning and engagement. It addresses goals, platforms used, follower growth, engagement tactics, content planning, analytics, content mix strategies, scheduling tools, and questions for further assistance. The overall purpose is to help evaluate and improve social media performance across key areas.
This document outlines Starbucks' 6-month social media strategy. It includes audits of their networks, audience, and competitors. The objectives are to increase interaction by 30% and followers on Instagram by 2.2 million in 6 months. The strategy involves increasing visual content and paid promotion. Key dates involve holidays and evaluation is quarterly. Roles and a critical response plan are defined to monitor social media. Engagement and follower metrics will measure results.
Drive new customers to your door with a great promotion. Holiday spending is higher than any other time of year – shouldn’t they be spending with you? Do not miss out on your piece of the holiday pie! Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist. During this session, you’ll learn how to:
select just the right offer for your ideal audience
create a quick and effective promotional plan
design an offer that stands out, especially on mobile
reach new customers and spread the word using social media
keep the holiday momentum going through the new year
If you’re hoping to make this your best holiday season yet, you won’t want to miss this event. Join us to find out exactly how to achieve and exceed your holiday goals.
Dr. Ashok Thiakarajan is the CEO Westminster Hospital, Chennai. At Med-E-Talks 2020, he spoke on the topic which he is literally mastering on and that is Technology for Healthcare Marketing.
Visit our Website : https://www.medetalks.com/
Contact Us @ https://www.medetalks.com/contact-us.html
Like our Facebook page @ https://www.facebook.com/MedeTalks
Follow us on Twitter @ https://twitter.com/MedeTalks
Follow us on Linkedin@ https://www.linkedin.com/company/medetalks-2019/
Subscribe our YouTube Channel: https://www.youtube.com/channel/UCpuJ-bWYQnsd5NykmpYY54w
The document discusses social marketing for small businesses, defining it as using marketing principles to influence behaviors that benefit society and individuals through meaningful relationships rather than simple transactions. It provides tips for small businesses on developing social media goals and content strategies, engaging audiences, and dos and don'ts for social media use to help connect with customers and potential partners.
Setting objectives, developing a strategy, and measuring results are key to social media success. Objectives should pass the "so what" test by focusing on goals like increasing sales or improving customer service. The strategy considers a company's strengths and dedicates appropriate time and resources to platforms where target customers engage. Regular, engaging content keeps communities engaged. Measurement of growth, time spent, and returns helps assess performance against objectives. For one company, contributing to forums generated new clients and inquiries, while blogs and LinkedIn also drove business. Success is building relationships through an engaged community and meeting defined goals.
This document discusses using Pinterest in healthcare marketing. It notes that Pinterest users are majority female and discusses how content like pregnancy, fitness, and nutrition performs well for healthcare. An example campaign by UK HealthCare promoted pins during Women's Health Month, doubling followers and driving newsletter signups. Analytics showed infographic pins performed best. The document advocates using Pinterest to build brand awareness and engage healthcare audiences.
Content Strategy Secrets from the Cleveland Clinic's Health Hub and Ahava Lei...Ahava Leibtag
Ahava Leibtag and Amanda Todorovich from Cleveland Clinic's Health Hub gave this workshop at Content Marketing World 2014 in Cleveland on September 11, 2014.
This document provides guidance on creating a social media roadmap to achieve branding, customer, and sales goals. It outlines the major social media platforms of Facebook, Instagram, Pinterest, LinkedIn, and Google+ and their target demographics. The roadmap advises planning objectives for each platform, researching other businesses, engaging customers, promoting content, and supporting sales. Key actions include setting up social media accounts, developing a posting schedule, engaging with followers, and answering questions to support sales.
This document contains an agenda to discuss Duncan Studios' marketing needs, 2011 internet marketing statistics, and how to meet Duncan Studios' needs. It will review Duncan Studios' successful and unsuccessful past marketing efforts, provide data on internet users and social media users, and outline steps to establish goals, listen to their target audience, build a marketing strategy engaging that audience across relevant channels, and analyze and optimize their efforts. The meeting will conclude with a question and answer period.
How SaaStr Built an Energized Community of Evangelists from ScratchDoubleDutch
SaaStr began in 2012 as a simple attempt via a WordPress blog and a few answers on Quora, to help share Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs. Since then, it's become the largest community of SaaS founders and entrepreneurs on the planet.
Gretchen DeKnikker, COO of SaaStr, will discuss why live events are a core part of SaaStr's strategy of cultivating a community of enterprise software enthusiasts and how they measure event success and ROI. In this session, you will also learn how SaaStr grew its flagship event, SaaStr Annual, to a mega center of gravity for SaaS professionals - projected at 10,000+ attendees in 2017.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
An overview of social media marketing, with a specific focus on LinkedIn, Twitter, Facebook, and Google+. Key points include the importance of treating each channel differently, creating a social media policy, and measuring what matters.
I was asked to present to a group of winery C-level about why they should care about Social Media marketing, and answer: "What are the three most important lessons you’ve learned about how the use of social media can boost the success of businesses in the wine industry?" and "What new trends and tools do you think will make a difference in your social media strategy in the future?"
7 Questions to Ask a Prospective Social Media ConsultantSwoop Digital
The document provides 7 questions to ask a prospective social media consultant to find the right fit. The questions focus on the consultant's experience with internet marketing and specific social media channels, how long they have been using social media for marketing, how they will integrate strategies and monitor campaigns, the expected level of involvement, and when results can be expected. Asking these questions can help identify a consultant that is qualified to generate effective social media campaigns aligned with business goals and strategies.
Short presentation with Ward Haddaway Solicitors for the Charity Sector and Social enterprise, showcasing how they can use social media to build their on line presence and how to network effectively
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
The document discusses best practices for nonprofit fundraising through retail donations. It provides an overview of Sankara Eye Foundation's successful retail fundraising model in the US, which has raised over $5 million annually from over 20,000 active donors, mostly through small individual donations. The document outlines four steps for successful retail fundraising: 1) Create a fundraising strategy and products, 2) Launch campaigns to acquire donors, 3) Engage and grow donors through ongoing communication and recognition, and 4) Continuously measure and improve efforts based on what works best. It stresses the importance of investing in fundraising and maintaining fundraising efforts over time to see results.
2018 Tech Adoption Summit: Why Do They Leave? Tricks for Keeping Customers on...Localogy
The document discusses tactics for retaining customers on a platform. It analyzes data from over 100,000 small and medium businesses to identify three key tactics: 1) Sell customers solutions that meet their needs and revisit needs over time, which increases retention by 30%; 2) Encourage early and frequent customer engagement, which boosts retention by 20-28%; 3) Provide a full suite of solutions to become the single trusted provider, as customers who use multiple products stay 20% longer. The key is continually solving customer problems to extend their lifetime on the platform.
Marketers are always looking to find the perfect day, time and frequency for their emails to maximize open rates. This presentation goes through the results of a few recent studies in these areas and also includes a case study on how the American Counseling Association optimized their email program. It was presented at the Association Media & Publishing Annual Meeting on June 26, 2018.
FANtastic Follow Up: Convert More Prospects to PurchasersMeredith Oliver
Learn how to follow-up more effectively with your leads. This slide deck is from a webinar hosted by TopBuilder Solutions. Meredith Oliver shares practical, easy, follow-up strategies sure to engage leads and convert them to a second appointment or phone call. Learn more about Meredith's sales training seminars and workshops at MeredithSpeaks.com.
This document provides a checklist for social media planning and engagement. It addresses goals, platforms used, follower growth, engagement tactics, content planning, analytics, content mix strategies, scheduling tools, and questions for further assistance. The overall purpose is to help evaluate and improve social media performance across key areas.
This document outlines Starbucks' 6-month social media strategy. It includes audits of their networks, audience, and competitors. The objectives are to increase interaction by 30% and followers on Instagram by 2.2 million in 6 months. The strategy involves increasing visual content and paid promotion. Key dates involve holidays and evaluation is quarterly. Roles and a critical response plan are defined to monitor social media. Engagement and follower metrics will measure results.
Drive new customers to your door with a great promotion. Holiday spending is higher than any other time of year – shouldn’t they be spending with you? Do not miss out on your piece of the holiday pie! Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist. During this session, you’ll learn how to:
select just the right offer for your ideal audience
create a quick and effective promotional plan
design an offer that stands out, especially on mobile
reach new customers and spread the word using social media
keep the holiday momentum going through the new year
If you’re hoping to make this your best holiday season yet, you won’t want to miss this event. Join us to find out exactly how to achieve and exceed your holiday goals.
Dr. Ashok Thiakarajan is the CEO Westminster Hospital, Chennai. At Med-E-Talks 2020, he spoke on the topic which he is literally mastering on and that is Technology for Healthcare Marketing.
Visit our Website : https://www.medetalks.com/
Contact Us @ https://www.medetalks.com/contact-us.html
Like our Facebook page @ https://www.facebook.com/MedeTalks
Follow us on Twitter @ https://twitter.com/MedeTalks
Follow us on Linkedin@ https://www.linkedin.com/company/medetalks-2019/
Subscribe our YouTube Channel: https://www.youtube.com/channel/UCpuJ-bWYQnsd5NykmpYY54w
The document discusses social marketing for small businesses, defining it as using marketing principles to influence behaviors that benefit society and individuals through meaningful relationships rather than simple transactions. It provides tips for small businesses on developing social media goals and content strategies, engaging audiences, and dos and don'ts for social media use to help connect with customers and potential partners.
Setting objectives, developing a strategy, and measuring results are key to social media success. Objectives should pass the "so what" test by focusing on goals like increasing sales or improving customer service. The strategy considers a company's strengths and dedicates appropriate time and resources to platforms where target customers engage. Regular, engaging content keeps communities engaged. Measurement of growth, time spent, and returns helps assess performance against objectives. For one company, contributing to forums generated new clients and inquiries, while blogs and LinkedIn also drove business. Success is building relationships through an engaged community and meeting defined goals.
This document discusses using Pinterest in healthcare marketing. It notes that Pinterest users are majority female and discusses how content like pregnancy, fitness, and nutrition performs well for healthcare. An example campaign by UK HealthCare promoted pins during Women's Health Month, doubling followers and driving newsletter signups. Analytics showed infographic pins performed best. The document advocates using Pinterest to build brand awareness and engage healthcare audiences.
Content Strategy Secrets from the Cleveland Clinic's Health Hub and Ahava Lei...Ahava Leibtag
Ahava Leibtag and Amanda Todorovich from Cleveland Clinic's Health Hub gave this workshop at Content Marketing World 2014 in Cleveland on September 11, 2014.
This document provides guidance on creating a social media roadmap to achieve branding, customer, and sales goals. It outlines the major social media platforms of Facebook, Instagram, Pinterest, LinkedIn, and Google+ and their target demographics. The roadmap advises planning objectives for each platform, researching other businesses, engaging customers, promoting content, and supporting sales. Key actions include setting up social media accounts, developing a posting schedule, engaging with followers, and answering questions to support sales.
This document contains an agenda to discuss Duncan Studios' marketing needs, 2011 internet marketing statistics, and how to meet Duncan Studios' needs. It will review Duncan Studios' successful and unsuccessful past marketing efforts, provide data on internet users and social media users, and outline steps to establish goals, listen to their target audience, build a marketing strategy engaging that audience across relevant channels, and analyze and optimize their efforts. The meeting will conclude with a question and answer period.
How SaaStr Built an Energized Community of Evangelists from ScratchDoubleDutch
SaaStr began in 2012 as a simple attempt via a WordPress blog and a few answers on Quora, to help share Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs. Since then, it's become the largest community of SaaS founders and entrepreneurs on the planet.
Gretchen DeKnikker, COO of SaaStr, will discuss why live events are a core part of SaaStr's strategy of cultivating a community of enterprise software enthusiasts and how they measure event success and ROI. In this session, you will also learn how SaaStr grew its flagship event, SaaStr Annual, to a mega center of gravity for SaaS professionals - projected at 10,000+ attendees in 2017.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
An overview of social media marketing, with a specific focus on LinkedIn, Twitter, Facebook, and Google+. Key points include the importance of treating each channel differently, creating a social media policy, and measuring what matters.
The document provides an overview of Matt Heinz's fool-proof marketing plan approach. Some key elements include:
1) Understanding your customers, products, and objectives before planning or executing any marketing initiatives.
2) Leveraging existing resources before spending money.
3) Regularly reviewing and adjusting priorities, focus areas, and execution at least weekly.
4) Firing lots of marketing "bullets" or touchpoints to engage customers.
5) Actively managing marketing through roles, responsibilities, meetings, and transparency.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
Developing a social media strategy 6 28 12 (francis)451 Marketing
This document provides an overview of developing a social media strategy. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles, defining success metrics, constructing the strategy, executing it, and measuring results. It also provides examples of social media policies from Best Buy, Oracle, Coca-Cola, and IBM. Finally, it presents case studies of how Dancing Deer Baking Co. and Heluva Good! successfully used social media strategies.
Social Media 101 for Business, EDM, October 13Alexandra Kulas
This document provides an overview of using social media for business. It discusses the major social media platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest. The key benefits of social media for businesses are getting feedback, answering complaints, sharing photos to boost awareness, and growing mailing lists. It emphasizes the importance of creating brand advocates and responding quickly to customer complaints. The document then gives more details on each platform and recommends prioritizing Facebook, having a blog, and focusing on creating and curating high-quality content for social media.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
This document provides a 10 step roadmap for creating a social media strategy for a business. The steps include: 1) obtaining stakeholder buy-in, 2) setting goals and KPIs, 3) choosing tactics and metrics, 4) understanding target customers, 5) analyzing competitors, 6) creating personas, 7) establishing policies, 8) training ambassadors, 9) conducting an audit, and 10) creating a roadmap to stay on track. Examples are given for each step to illustrate what should be considered. The overall goal is to systematically engage stakeholders to maximize co-created value through social media.
71% of marketing executives report feelings of burnout. The most common complaint is that they don't have enough time. What can you do to improve your time management as a marketing executive?
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
This document provides an overview of creating and executing a successful social media plan. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles and responsibilities, defining success metrics, constructing a strategy, executing the strategy, and measuring results. It also provides examples of corporate social media policies from Best Buy, Oracle, and others. Case studies are presented on social media campaigns for Dancing Deer Baking Co. and Heluva Good! that increased brand awareness, engagement, and sales. The document concludes by noting that 451 Marketing can help integrate public relations, social media, and search marketing into communications campaigns.
Social media certification lesson 1 updatedIOrangeDigital
1. The document provides guidance on developing an effective social media strategy, including explaining the importance of setting goals, understanding different social media channels, creating buyer personas, and evaluating tools.
2. It recommends establishing key performance indicators like reach, engagement, ROI, and retention to measure success and structure social media teams based on business objectives.
3. Evaluating budget needs, tools, and garnering executive support are also covered to help justify resources and build buy-in for an organizational social media plan.
This document provides an overview of Carolyn Dean's dental marketing training presentation. The presentation covers the basics of online marketing including having a strong website, claiming your Google business listing, blogging regularly, using social media, monitoring online reviews, and search engine optimization. It emphasizes authenticity, understanding your ideal patient, setting goals, and consistency. Checklists are provided to help attendees self-assess their current marketing efforts.
The Facebook Formula - Successfully Generating Mortgage Clients with FacebookChris Johnstone
The document outlines strategies for using Facebook to generate business for mortgage brokers. It recommends brokers (1) build connections through their personal Facebook account and business page, (2) engage their network with regular posts including questions, resources and testimonials, and (3) leverage Facebook ads to find new clients and drive referrals from existing customers. The goal is to complete customer's full lifetime buying cycle and capitalize on referral opportunities through an active social media presence.
Similar to 5 powerful social media tips for small businesses (20)
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5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...introtodigital
Influencer marketing is a powerful tool that can garner brand awareness and boost sales. Learn how to incorporate influencers into your social media strategy!
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Postintrotodigital
Writing a blog post may seem easy, but many underestimate the time and strategy required to create a compelling post that stands out from the millions populating the internet. From researching to drafting to editing, a successful blog post entails far more than just stellar writing—it’s a multi-faceted content creation process that requires sharpening a wide variety of skills in order to vie for our readers’ precious time.
For someone dipping their pen in the ink for the first time, it may feel overwhelming, but here are 7 simple tips for crafting a captivating blog post!
Read more: https://www.introtodigital.com/blogging-for-beginners-7-simple-tips-for-crafting-a-successful-blog-post/
How TikTok changed the music industry in terms of independent artists using it as a self marketing platform. To record labels using it as a database to find viral talent. The rise to stardom from artists songs going viral on the popular app.
Los Rios Rock School Content Marketing Strategy.pdfintrotodigital
This document outlines Los Rios Rock School's content marketing strategy. It discusses defining content marketing, types of content, and why the school should use a content marketing approach. The strategy identifies goals of education, loyalty and customer engagement. It proposes creating various types of educational, engaging and relationship-building content like tutorials, photos and videos of students. Metrics like social media followers, engagement and leads generated will evaluate the strategy's success.
Morgan Lewis Content Marketing Blog Post.pptxintrotodigital
This document provides guidance on using Twitter for content marketing. It discusses info about Twitter, developing a Twitter marketing strategy including posting regularly and engaging with others, how to create effective tweets, and why Twitter is useful for content marketing as it allows sharing information with a broad audience.
Learn about the user-generated content marketing strategy that brands are incorporating to get more engagement and awareness surrounding their products.
Influencer marketing partners companies with social media influencers who can promote products in an organic way at a lower cost than traditional advertising. Podcasts are a lower-cost strategy that exposes products and services to a wide, consistent audience and hearing messaging repeatedly increases the chances someone will seek out the company. Short-form videos have the highest engagement and it's easy to disguise ads within feeds, so companies should create branded content for platforms like TikTok that dominates social media.
This document discusses email marketing newsletters as an effective content marketing tool. It provides information on benefits such as nurturing leads and building brand awareness. It also discusses email newsletter templates, solutions like Mailchimp and Campaign Monitor, and how to track analytics like open and clickthrough rates. The document recommends starting with a contact database and testing design across devices when creating email newsletters.
Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.
A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks. We can say backlinks are usually “VOTE” for your site by other users. Search engines use these “VOTES” to determine how important your site is across the web. The integrity, quantity and quality of these votes will push your website to the top of ranking results. These are like INTERNET GOLD. Content marketing tactics to get good backlinks for the website. It will help to create a good brand image and gain good relevant traffic to the website.We write content to achieve the goal of AWARENESS, CONSIDERATION AND DECISION. In all stages of the customer journey Content plays an important role. To spread awareness and to bring them to consideration stage backlinks plays an important role. It gives a good reputation to the brand in customer’s and search engine’s consideration. Following six tactics of content strategy can help you make huge alterations in your Content strategy to achieve the goals of high revenue or CTR for the website.
1. BLOG COMMENTS AND FORUMS
2. PLACEMENT OF CONTENT AT DIFFERENT PLATFORMS
3. USE IMAGES AND INFOGRAPHICS TO EAR LINKS AND MENTIONS
4. WRITE GUESTS POSTS
5. WRITE SHAREABLE CONTENT
6. UPDATE OLD CONTENT
Create an informative company page on LinkedIn with a concise description of your company, products, and value. Input basic company information and choose relevant keywords. Create a LinkedIn group to contribute value and encourage discussion around trending topics related to your business. When posting, use quality images or video and avoid direct sales pitches in well-written, grammatically correct posts.
This article provides 6 steps for writing a great blog title: 1) rely on keyword research, 2) use numbers, 3) keep the title short, 4) keep the target audience in mind, 5) make the title sound like the most helpful article, and 6) customize the title.
SEO tools are used to optimize websites for search engines. They help with keyword research, content creation, and identifying on-page and off-page optimization opportunities. On-page SEO tools focus on optimizing content, while off-page tools help with link building and social media. Technical SEO tools ensure websites load quickly and are properly indexed by search engines. Examples of tools for each category are provided.
JD Legends Promotions aims to use content marketing to promote their sports marketing agency and stand out in the industry. Their strategy includes creating various types of content such as videos, blog posts, and social media posts focused on building brand awareness, authority, and retention. They will distribute this content across platforms like YouTube, LinkedIn, and Instagram that target their key demographics. The goals are to increase followers, engagement, establish thought leadership, and improve client retention rates. Performance will be tracked using analytics tools and surveys to refine their approach over time.
How to Increase Video content through UGC - Blog Post Kheil.pptxintrotodigital
This document provides guidance on increasing video content through user-generated content (UGC). It recommends developing a content plan and calendar with monthly topics and defining video needs for each social media platform. Marketers should reach out to customers to generate UGC and track performance metrics. Video content is important because it yields positive ROI, boosts lead generation, increases understanding of products/services, and drives engagement. The document advises measuring success and having a clear purpose for content. Marketers should communicate campaigns to elicit related UGC and provide hashtags. Ideal video lengths vary by social media platform from 7-15 seconds on TikTok to 2 minutes on YouTube. The key takeaways are to leverage helpful UGC to build
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
2. 50%
Small Business Owners
use Social Media
2,5 billion users
Are connected on social media
800 million monthly
active users
2,1 billion monthly
active users
300 million monthly
active users
Source: Statista
6. Tip #1
You better have a plan!
• Set goals and objectives
• Research about your audience
and competitors
• Test, test, test!
• Having a calendar is essential!
7. Tip #2
You don’t have to
be omnipresent!
• Choose the social media network
that better fits your business
• Quality over quantity
9. Tip #4
Listen to your audience
and respond to them.
• Know your customers better
• Shows that your company is
open and paying attention
• Adjust your content
10. Tip #5
Sell and promote your product,
but not too much.
• 80/20 rule
• 80% entertainment, 20% promotional
11. Questions:
1- What other tips would you give to small business owners to be
successful on social media?
2- How many of you have (or had) a small business and struggle to have
a presence on social media?
3- Do you think social media for small businesses is important or they
can live without it?