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An online subscription service sends members a new activity, event, and venue each month to explore and stay active without the hassle of planning. The service aims to save members time and money while creating shared experiences. It generates revenue through monthly member fees and partner marketing tools, with a goal of $1.3 million in revenue for 2014 through viral marketing and targeted advertising campaigns. The business model provides a competitive advantage through novelty, customization, ease of use, exclusivity, and surprise for members as well as first-mover status, recurring revenue, and market research for the company and partners.
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The document provides an overview of business-to-business (B2B) marketing strategies and tactics for the digital age. It discusses developing buyer personas, identifying marketing channels, and creating and measuring marketing campaigns. Key points include developing a vision and goals, defining the target market and buyer persona through research, identifying appropriate marketing channels like blogs, social media and email, creating content like whitepapers and videos, and measuring performance to improve over time. The document also discusses shifts in the B2B buying process and how to adapt marketing approaches accordingly.
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This document provides marketing strategies for building demand and improving marketing. It discusses how aggressive media outreach, creative ideas that build thought leadership, and content-rich campaigns that drive urgency and sales can increase visibility and measurable results. Specific strategies discussed include fan engagement on social media to gain new customers, using visual content on Pinterest for brand awareness, and creating compelling content campaigns that package insights, news, and webinars. Measurement of campaigns through testing, analysis, and tying results to ROI is key to proving success.
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Project go
- 1. Hello! Plan a new active & exciting lifestyle, without spending the time 1
- 2. Problem Price is an important matter our customers put into consideration when deciding what to do Planning takes time, patience, and sometimes the fun out the idea Many people want to explore and ideas and be active for the long term, but don’t know where to start or continue 2
- 3. An online subscription box service that provides members a new activity, event and venue to enjoy every month. Solution Save Time for something else… Save Money but keep the quality… Create Moments to enjoy with others… 3
- 4. Industry Size $262.5 billion+ 2,041,68714.6% Source: Emarketer Source: Census Bureau 4
- 6. Business Model We take $50 on each monthly transactions on members, and charge bespoke creative marketing tools to our partners 2,000 LTV Members $50 Avg. Member Fee $500 Partner Tools $1.3 M Revenue 2014 6
- 7. Advertising Viral Marketing Referrals Surveys Endorsements Market Campaign Audience: 21-35 year old Location: New York City Income: $40,000+ 7
- 8. Competitive Advantage For our consumers: Novelty Customized Effortless Exclusivity Surprise For us & partners 1st of its kind Initial Capital Recurrence Forecast Research 8