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10 Top Tips & Tricks for
Social Media Success
                      Josh Hoole
 Circuit Rider Development Manager, Communities 2.0
What we’ll cover
1.   Overview of Social Media
2.   Who’s Doing It
3.   Plan Your Strategy
4.   Brand Your Elements
5.   Measure Your Success
6.   Develop Your Strategy
7.   Next Steps
Your Organisation – Reality check
• What’s your organisations’ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?
Improve Your Online Presence - Why
Improve Your Online Presence - Why
1. Your website is 1 in 270m
2. Communicate efficiently to and
   with your service users/members/
   customers online
3. Reach more people by ‘going to
   where they are’
4. Drive relevant traffic to your
   website
5. Increase number of members/
   followers/enquiries/sales
Social Media in the UK 2011
One Simple Aim
  Mobilise the right people
   to take the right action
       at the right time
Who’s Doing It?
Who’s Doing It?
Coffee
Then let's get
strategic!
Plan Your Strategy
5 Things Your Strategy Needs
Plan Your Strategy
5 Things Your Strategy Needs
1.   Aligned to your business plan
2.   Knowledge of your audience
3.   Clear goals and measurements
4.   Great stories & lightweight media
5.   Integration
5 Things Your Strategy Needs
Align to Your Business Plan
•   What is your mission
•   What is your core business aim
•   What are your core business objectives
•   Communications plan?
5 Things Your Strategy Needs
Know Your Audience
•   Where are they online
•   What motivates them
•   What do they like
•   Learn from them/crowd source new ideas
5 Things Your Strategy Needs
Set Goals and Measurements
•   What KPI’s are important to you
•   SMART objectives
•   Realistic and manageable targets
•   Metrics spreadsheets to monitor progress


             Measure, Measure, Measure
5 Things Your Strategy Needs
Source Stories and Lightweight Media
•   Who are your best story tellers
•   What engaging photos can you use
•   What great videos can you create
•   What multimedia do you have
•   What can your clients/customers bring to the
    table?
5 Things Your Strategy Needs
Integrate Your Efforts
•   Cut across all departments
•   Interlinking between all online presence
•   Link back to your website
•   Consistent look & feel
Share This
   and
Find Us On
Share This
   and
Find Us On
Also think about…
•   What should your online presence achieve?
•   What information is most important?
•   Who is your audience and where are they?
•   What are competitors / similar organisations
    doing?
Let’s get planning...
Let’s get planning...




                        Pages 6 - 9
Lunch
   Yum
Brand It All Up
• Integrate your efforts
• It’s your organisation, not
  YouTube’s!
• Align look and feel across all
  tools
• Simple changes = large
  impact
Brand It All Up   St David’s Penknife Club - Local Fundraisers
Measure, Measure, Measure
Meaningful Metrics

• Set realistic goals    Metric                  Measurement
  and a Measurement
                         Grow Supporters List    # Newsletter subs,
• Create a Metrics                               RSS Subscribers
  spreadsheet
                         Increase Blog           Average # comments/
• Gather, analyse, act   comments                posts
  – perpetual loop       Visitors to stay longer Stick rate, average
                         on site                 time on site
                         Increase action         # petition signatures
Measure, Measure, Measure
Meaningful Metrics
 • Use Google Analytics to see whose Tweets link to you
 • Keep track of traffic referrers using Google analytics
 • Discover the big influencers who drive traffic to you?
   • Track them and give them some love
   • Bring them closer in
 • Facebook Insights for FB activity and measuring
   audience
 • TweetReach shows the, erm, reach of your tweets (!)
Measure, Measure, Measure
Useful Measurement Tools
 • Bit.ly - Link shortener that tracks usage
 • Google Alerts - Get emailed when people talk about you
 • Socialmention.com - Real-time social media search and
   analysis
 • search.twitter.com - Advanced twitter search
 • twitterpowersearch.com - Multiple searches on one screen
Google Analytics
Google Analytics
Facebook Insights
TweetReach
Coffee
Then let's get
strategic!
So, Top 10 Tips
So, Top 10 Tips
1. Align SocMed strategy
   to Business Plan
So, Top 10 Tips
1. Align SocMed strategy
   to Business Plan
2. Know your audience
So, Top 10 Tips
1. Align SocMed strategy
   to Business Plan
2. Know your audience
3. Set Goals and
   Measurement Metrics
So, Top 10 Tips
1. Align SocMed strategy
   to Business Plan
2. Know your audience
3. Set Goals and
   Measurement Metrics
4. Source stories &
   lightweight media
So, Top 10 Tips
1. Align SocMed strategy 6.     Unify your look & feel
   to Business Plan       7.    Track and target
2. Know your audience           referrers
3. Set Goals and          8.    Measure your impact
   Measurement Metrics 9.       Gather, analyse, act
4. Source stories &       10.   Adapt and be flexible
   lightweight media
5. Integrate your efforts
More planning...
More planning...




                   Pages 11 & 13
Any Questions?



                 ?
communities2point0.or




                        @Communities2_0



    0845 474                 slideshare.net/PAVSCRC

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C2.0 Social Media Success JUL12-PAVS

  • 1. 10 Top Tips & Tricks for Social Media Success Josh Hoole Circuit Rider Development Manager, Communities 2.0
  • 2.
  • 3. What we’ll cover 1. Overview of Social Media 2. Who’s Doing It 3. Plan Your Strategy 4. Brand Your Elements 5. Measure Your Success 6. Develop Your Strategy 7. Next Steps
  • 4. Your Organisation – Reality check • What’s your organisations’ attitude to technology? • What is your leadership role? • Who will drive any changes? • Who will implement any changes? • What support will you need?
  • 5. Improve Your Online Presence - Why
  • 6. Improve Your Online Presence - Why 1. Your website is 1 in 270m 2. Communicate efficiently to and with your service users/members/ customers online 3. Reach more people by ‘going to where they are’ 4. Drive relevant traffic to your website 5. Increase number of members/ followers/enquiries/sales
  • 7. Social Media in the UK 2011
  • 8. One Simple Aim Mobilise the right people to take the right action at the right time
  • 12. Plan Your Strategy 5 Things Your Strategy Needs
  • 13. Plan Your Strategy 5 Things Your Strategy Needs 1. Aligned to your business plan 2. Knowledge of your audience 3. Clear goals and measurements 4. Great stories & lightweight media 5. Integration
  • 14. 5 Things Your Strategy Needs Align to Your Business Plan • What is your mission • What is your core business aim • What are your core business objectives • Communications plan?
  • 15. 5 Things Your Strategy Needs Know Your Audience • Where are they online • What motivates them • What do they like • Learn from them/crowd source new ideas
  • 16. 5 Things Your Strategy Needs Set Goals and Measurements • What KPI’s are important to you • SMART objectives • Realistic and manageable targets • Metrics spreadsheets to monitor progress Measure, Measure, Measure
  • 17. 5 Things Your Strategy Needs Source Stories and Lightweight Media • Who are your best story tellers • What engaging photos can you use • What great videos can you create • What multimedia do you have • What can your clients/customers bring to the table?
  • 18. 5 Things Your Strategy Needs Integrate Your Efforts • Cut across all departments • Interlinking between all online presence • Link back to your website • Consistent look & feel
  • 19. Share This and Find Us On
  • 20. Share This and Find Us On
  • 21. Also think about… • What should your online presence achieve? • What information is most important? • Who is your audience and where are they? • What are competitors / similar organisations doing?
  • 23. Let’s get planning... Pages 6 - 9
  • 24. Lunch Yum
  • 25. Brand It All Up • Integrate your efforts • It’s your organisation, not YouTube’s! • Align look and feel across all tools • Simple changes = large impact
  • 26. Brand It All Up St David’s Penknife Club - Local Fundraisers
  • 27.
  • 28.
  • 29.
  • 30. Measure, Measure, Measure Meaningful Metrics • Set realistic goals Metric Measurement and a Measurement Grow Supporters List # Newsletter subs, • Create a Metrics RSS Subscribers spreadsheet Increase Blog Average # comments/ • Gather, analyse, act comments posts – perpetual loop Visitors to stay longer Stick rate, average on site time on site Increase action # petition signatures
  • 31. Measure, Measure, Measure Meaningful Metrics • Use Google Analytics to see whose Tweets link to you • Keep track of traffic referrers using Google analytics • Discover the big influencers who drive traffic to you? • Track them and give them some love • Bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
  • 32. Measure, Measure, Measure Useful Measurement Tools • Bit.ly - Link shortener that tracks usage • Google Alerts - Get emailed when people talk about you • Socialmention.com - Real-time social media search and analysis • search.twitter.com - Advanced twitter search • twitterpowersearch.com - Multiple searches on one screen
  • 38. So, Top 10 Tips
  • 39. So, Top 10 Tips 1. Align SocMed strategy to Business Plan
  • 40. So, Top 10 Tips 1. Align SocMed strategy to Business Plan 2. Know your audience
  • 41. So, Top 10 Tips 1. Align SocMed strategy to Business Plan 2. Know your audience 3. Set Goals and Measurement Metrics
  • 42. So, Top 10 Tips 1. Align SocMed strategy to Business Plan 2. Know your audience 3. Set Goals and Measurement Metrics 4. Source stories & lightweight media
  • 43. So, Top 10 Tips 1. Align SocMed strategy 6. Unify your look & feel to Business Plan 7. Track and target 2. Know your audience referrers 3. Set Goals and 8. Measure your impact Measurement Metrics 9. Gather, analyse, act 4. Source stories & 10. Adapt and be flexible lightweight media 5. Integrate your efforts
  • 45. More planning... Pages 11 & 13
  • 47. communities2point0.or @Communities2_0 0845 474 slideshare.net/PAVSCRC

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