SlideShare a Scribd company logo
FANtastic
Follow up
Presented By
President & Creative Director
MeredithSpeaks.com
MeredithCommunications.com
Twitter

@MeredithCSP

#FanFactor
Sales & Marketing Speaker
FANtastic
Follow up
Presented By
@MeredithCSP
The mission
•Add value to your follow-up attempts,

•Increase the response rate from leads who have
stopped responding,

•Increase conversion rate from lead to conversation to
appointment.
Meet Homebuyer 2.0
90%
Used Internet to Search
For New Homes
72%
Began Research with
a Google Search
70%Made a purchase as a
result of social media
80%Buyer’s Decisions Influenced
By Online Reviews
35%Bid On a Home Sight-Unseen
@MeredithCSP
✓ Informed
✓ Empowered
✓ Invested
✓ Expectant
internet empowered buyer
FANS
80% of buyers know
what they want before
they contact a vendor
Don’t Talk To Me
vs.
Pay Me Attention
SELLING HAS NOT CHANGED
BUYERS HAVE CHANGED
it’s all about me
rel•e•vant
closely connected or 

appropriate to the matter at hand
@MeredithCSP
Stop Checking In &
Start Adding Value
share an idea or insight
Twitter @MeredithCSP
@MeredithCSP
We talked about your need for a
master on the main floor, 

so I wanted to share…
solve a problem
Twitter @MeredithCSP
@MeredithCSP
You mentioned a concern
about selling your home…
Ask a question
Twitter @MeredithCSP
@MeredithCSP
How would you use the
loft space?
@MeredithCSP
Digital Communication Has No Tone
@MeredithCSP
Tone Matters
✓ Friendly

✓ Enthusiastic

✓ Expert

✓ Conversational
@MeredithCSP
Write Like
You Talk
@MeredithCSP
Can they hear
your smile?
@MeredithCSP
change the channel
@MeredithCSP
Match & Mirror
Communication
Channels
✓ Phone = Tone Matters

✓ Email = Document

✓ Text = Confirm

✓ Social = Shareable

✓ Mail = Thoughtful
FB.com/MeredithCommunications
@MeredithCSP
@MeredithsShoes22
Linkedin.com/in/mereditholiver
CONNECT WITH ME
Available on Amazon.com
Extra Tools &
Resources
Slides, Handout, Resources
MeredithSpeaks.com/TopBuilder

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