Digital Marketing gives you a head start on your international marketing strategy. It helps you evaluate advertising solutions and the importance of analytics and measurement.
Digital Marketing gives you a head start on your international marketing strategy. It helps
you evaluate advertising solutions and the importance of analytics and measurement.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
Content Creation And Marketing: Case Study For Yoga Studio UpReports
Yoga is a highly competitive industry. No wonder, it’s tough for a yoga studio to make a mark on Google through content. To help yoga studio owners and teachers understand how to create first-class content for business marketing, Upreports has decided to share this case study!
In this PDF, we have shown how we helped a yoga studio in developing an authoritative content in the form of blogs and building an overall online presence to impress potential students.
Below are the aspects that we covered in this new content creation and marketing case study:
Client background
Project deliverables
Work approach
Action plan highlights
Final result
Upreports is one of the leading content marketing companies in India that helps local as well as global companies dominate Google and social media. Using the best content practices, we write informative, educational and SEO-relevant content to convert your audience at all stages and keep them coming for more.
Read the complete new website case study to understand how we do the content creation and marketing work for a brand new yoga studio.
Learn more about our content creation and marketing services:
https://www.upreports.com/content-creation-marketing.html
Read more case studies for SEO, social media, and growth insights.
https://www.upreports.com/free-reports.html
Digital Marketing gives you a head start on your international marketing strategy. It helps you evaluate advertising solutions and the importance of analytics and measurement.
Digital Marketing gives you a head start on your international marketing strategy. It helps
you evaluate advertising solutions and the importance of analytics and measurement.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
Content Creation And Marketing: Case Study For Yoga Studio UpReports
Yoga is a highly competitive industry. No wonder, it’s tough for a yoga studio to make a mark on Google through content. To help yoga studio owners and teachers understand how to create first-class content for business marketing, Upreports has decided to share this case study!
In this PDF, we have shown how we helped a yoga studio in developing an authoritative content in the form of blogs and building an overall online presence to impress potential students.
Below are the aspects that we covered in this new content creation and marketing case study:
Client background
Project deliverables
Work approach
Action plan highlights
Final result
Upreports is one of the leading content marketing companies in India that helps local as well as global companies dominate Google and social media. Using the best content practices, we write informative, educational and SEO-relevant content to convert your audience at all stages and keep them coming for more.
Read the complete new website case study to understand how we do the content creation and marketing work for a brand new yoga studio.
Learn more about our content creation and marketing services:
https://www.upreports.com/content-creation-marketing.html
Read more case studies for SEO, social media, and growth insights.
https://www.upreports.com/free-reports.html
Digital marketing - An Emerging Career OptionEduFairLive
Are you passionate about technology and the increasing impact it has on people's lives everyday? Do you feel creativity is one of your strengths? Do you believe in the potential of Internet as a new medium of communication? Would you rather have an exciting career rather than a traditional marketing job? Well, a career in Digital Marketing may be the right one for you.
Listen to the Interview with Jamshed.V.Rajan, Country Head, Nimbuzz (Naspers Group) who shares his experience and opportunities in Digital Marketing arena.
Live Customer Webinar: Everything You Ever Wanted to Know about Nurture Strea...LinkedIn
Nurture streams are at the heart of your success with LinkedIn Lead Accelerator. This webinar will walk you through how to most effectively build a strategy around your nurture streams, from defining your audiences to understanding nurture stream performance and optimizing accordingly.
Anya Lamb, marketing automation consultant, walks you through essential nurture stream best practices for Lead Accelerator, including how to:
-Create and edit your nurture streams
-Choose the right audience segments for your nurture streams
-Understand key reports including audience insight, nurturing usage, and more
-Identify opportunities for optimization
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Google Analytics: Best Practice For Ecommerce - Jon HibbittSiteVisibility
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Online Seller UK Brighton Meet Up about Google Analytics & best practice for eCommerce including Google Merch Store, Enhanced Ecommerce and Calculated Metrics.
Social Media Marketing for Beginners- A Strategic GuideUpReports
The number of social media users worldwide with more than 3 billion, social media provides a powerful way for businesses to build brand awareness and reach new customers, and generate business mileage. Therefore, it becomes necessary for businesses to understand the concept of social media marketing and how it can help beginners to perform successfully in achieving their digital marketing goals.
Social Media Marketing helps businesses to connect with their audience and promote products or services using social platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn.
This elaborate PPT guide by Upreports will help beginners to understand the importance of social media in businesses and make them aware of ‘how to do social media marketing’. But just making a social media strategy is not sufficient, creating a strategic plan is a must if enormous business mileage has to be generated.
Go through this social media marketing case study to understand an SM campaign better!
https://www.upreports.com/pdf/social-media-content-case-study-strategy.pdf
Facebook, Instagram and Pinterest are promising playgrounds for creating social media marketing strategies. If businesses are able to exploit them to their fullest, it will gather a lot of business for the enterprises.
Here are the social media content strategies for all three platforms to make the statement more clear.
https://www.upreports.com/blog/instagram-content-strategy-2019/
https://www.upreports.com/blog/facebook-social-media-content-strategy/
https://www.upreports.com/blog/
Take a look at the entire PPT to understand social media marketing for beginners! It will help in creating the best social media marketing plan for your business.
Any questions or suggestions? Feel free to comment. Email us at hello@upreports.com to discuss your social media marketing goals with us and get a unique social media marketing strategy for your business.
My presentation from the 2016 SMPS Pacific Regional Conference that was held in Palm Springs, CA in February. Discusses digital touchpoints, analysis of digital communications, and actionable items for firms just starting out.
The return on investment for email marketing is greater than every other marketing channel.
And, because it is a measurable avenue, you can know how your subscribers are interacting with your emails.
And they ARE interacting.
Learn how to use email to effectively reach your targets, motivate them to act and measure your results.
For a case study on how Creating Results helped a client gain significant results in their email program, visit http://www.creatingresults.com/index.cfm/menu/page/stub/North-Hill---True-North-Email.
Authors Erin Read, Beth Rand. Originally presented to Planned Giving Group of New England, November 2012.
Digital marketing - An Emerging Career OptionEduFairLive
Are you passionate about technology and the increasing impact it has on people's lives everyday? Do you feel creativity is one of your strengths? Do you believe in the potential of Internet as a new medium of communication? Would you rather have an exciting career rather than a traditional marketing job? Well, a career in Digital Marketing may be the right one for you.
Listen to the Interview with Jamshed.V.Rajan, Country Head, Nimbuzz (Naspers Group) who shares his experience and opportunities in Digital Marketing arena.
Live Customer Webinar: Everything You Ever Wanted to Know about Nurture Strea...LinkedIn
Nurture streams are at the heart of your success with LinkedIn Lead Accelerator. This webinar will walk you through how to most effectively build a strategy around your nurture streams, from defining your audiences to understanding nurture stream performance and optimizing accordingly.
Anya Lamb, marketing automation consultant, walks you through essential nurture stream best practices for Lead Accelerator, including how to:
-Create and edit your nurture streams
-Choose the right audience segments for your nurture streams
-Understand key reports including audience insight, nurturing usage, and more
-Identify opportunities for optimization
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Google Analytics: Best Practice For Ecommerce - Jon HibbittSiteVisibility
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Online Seller UK Brighton Meet Up about Google Analytics & best practice for eCommerce including Google Merch Store, Enhanced Ecommerce and Calculated Metrics.
Social Media Marketing for Beginners- A Strategic GuideUpReports
The number of social media users worldwide with more than 3 billion, social media provides a powerful way for businesses to build brand awareness and reach new customers, and generate business mileage. Therefore, it becomes necessary for businesses to understand the concept of social media marketing and how it can help beginners to perform successfully in achieving their digital marketing goals.
Social Media Marketing helps businesses to connect with their audience and promote products or services using social platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn.
This elaborate PPT guide by Upreports will help beginners to understand the importance of social media in businesses and make them aware of ‘how to do social media marketing’. But just making a social media strategy is not sufficient, creating a strategic plan is a must if enormous business mileage has to be generated.
Go through this social media marketing case study to understand an SM campaign better!
https://www.upreports.com/pdf/social-media-content-case-study-strategy.pdf
Facebook, Instagram and Pinterest are promising playgrounds for creating social media marketing strategies. If businesses are able to exploit them to their fullest, it will gather a lot of business for the enterprises.
Here are the social media content strategies for all three platforms to make the statement more clear.
https://www.upreports.com/blog/instagram-content-strategy-2019/
https://www.upreports.com/blog/facebook-social-media-content-strategy/
https://www.upreports.com/blog/
Take a look at the entire PPT to understand social media marketing for beginners! It will help in creating the best social media marketing plan for your business.
Any questions or suggestions? Feel free to comment. Email us at hello@upreports.com to discuss your social media marketing goals with us and get a unique social media marketing strategy for your business.
My presentation from the 2016 SMPS Pacific Regional Conference that was held in Palm Springs, CA in February. Discusses digital touchpoints, analysis of digital communications, and actionable items for firms just starting out.
The return on investment for email marketing is greater than every other marketing channel.
And, because it is a measurable avenue, you can know how your subscribers are interacting with your emails.
And they ARE interacting.
Learn how to use email to effectively reach your targets, motivate them to act and measure your results.
For a case study on how Creating Results helped a client gain significant results in their email program, visit http://www.creatingresults.com/index.cfm/menu/page/stub/North-Hill---True-North-Email.
Authors Erin Read, Beth Rand. Originally presented to Planned Giving Group of New England, November 2012.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Top 10 Benefits Of Implementing Social Media Marketing For BusinessHimnshu1
Social media marketing is a vital aspect of any business, irrespective of its size. In the era of internet marketing, there is a good chance for a business to connect with the audience by all means. With so many advantages of social media, companies can make the best use of it and get things done perfectly. Social media marketing can help your business reach out to a broader audience so that your business can get more traffic and engagement. Digitalize today being the best social media marketing company in Delhi can help you do just that. In this blog, you will get a deeper insight into what social media can really do for your business.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. You will learnhow to
• Designand implementa social media strategythat alignswith
your business
• Drive your business growth by using social media as a key
tool in your business strategy
• Optimiseyour LinkedInprofile to maximiseexposure and
results
19. If they are saying nothingabout you, you are
not even in thegame. If people say you stink, at least you are
in theconversation and you can turnit around.”
ThomasHoen, Director of Brand Communications&new media at Eastman Kodak Co.
36. KPI’s/Measurements
• Depends on objective
– Referrals to website
– No. of interactions,
comment feedback
• Onlymeasure whatyou need
• Can’t be old measurements,e.g. amountof sales
The word sex def attracted my attention when I saw this
The separation between business and personal lifes doesn’t exist anymore, they are blurring, nothing we can do about it, so we better get on with it and learn how to manage it
there is a lot out there, you dont need to do everything from day one, it is a journey and you can take one step at a time
It is constantly changing
Difference between sm and website: website is one-way conversation (even with blogs = limited interactivity), sm is two way communication and real-time
If there is anything you want to remember, it is this: new environment moving from traditional way of broadcasting your message to one-to-one communication: connecting on an individual level, engaging on a one-to-one basis, individuals within an organisation connect with individual outside of the organisation => making companies more personal and approachable, you talk to this group which then talks to this group etc. =>encourages the viral nature
Listening becomes more important than speaking
It is about giving customers an opportunity to have a voice, and give your business the opportunity to listen
It is expanding the ways and means of which businesses can be closer to their customers, how does it do that?
Increases visibility: it levels the playing field as small businesses have the same tools and opportunities then corporates with more resources; sm interactions are real-time hence information spreads faster
What this means: done well sm allows you to turn your customers into your salesforce! By creating a community of people who are engaged with your business, the message you are sharing gets distributed through their networks, possibility of targeting different segments
The more material you have online the better is your exposure and the more ranks you can occupy->important for brand mgmt,
Centre for marketing research at university of massachusetts dartmouth: adoption of sm by 500 fastest growing us companies
Specialists in website design and hosting for SME’s
Oct: orcon had an outage
Phone lines over flowing, just wanted info
Fb: directed callers to fb
Pushing out info through social media site
Turned sth negative into positive
A channel to directly communicate with a company, information or e.g. Can educated customers: demonstration of product
Builds awareness: by engaging on a personal level, people find out what you and your company does
Ability to keep up with trends and competitors
Telstra clear eg.-> customer became ambassador for telstra
Shift worldwide
readership of newspapers all over the world is declining:
We no longer search for news, the news find to us
Social media has changed how the press operates as well.
Social media has lifted a barrier to entry: You no longer have to wait for the press to pick up your story but you can broadcast/publish yourself
Press uses social media to find stories and validating stories through trusted relationships (e.g. #eqnz)
Voices more powerful from individuals but don’t go into anarchy, opportunity for your company to become far more dynamic and responsive
Choose appropriate respond mechanism
Breaks down hierarchy- empowers employees- cant control but guide
Implementation of social media strategy is no different than implementing any other strategy
Objective: why are you wanting to use social media (not why are you wanting to use facebook?)- get closer to customers? Launch a new product? What’s the objective? Should not be sales/revenue driven
Is it an
Alignm: e.g pursuing growth through partnering or xero with getting close to customers, integral part of your business more successful
objective determines activities & tools
Influencers: unleashed
Where are your customers, how can you find out which are appropriate channels?
Not in the game:
You can choose where you want to be, Depends on industry and business
minimum is reactive, so even if no active sm strategy , should be monitoring/listening to environment to protect your brand and reputation, also get feedback: google alerts,
create accounts with your business name-> e.g. Twitter account, post one tweet referring them to channels you are currently using
More powerful mode is engaging level: being proactive in engaging with stakeholders & exploit opportunities (share content, inform, gain feedback)
we encourage the 3rd – best practice
by avoiding the place where conversation is happening, missing out on opportunity to listen
What do others say about you
What do they find when they are looking for you
And competitors
(search on twitter ect, google alerts)
Share thoughts and ideas to build trust in you and your brand.
Building trust, two reasons: they trust, they buy anything of you or they might not be the purchasers but taking viral marketing into consideration, they will have friends ->recommend you
Reach out through tweets, comments, send DM’s, ask questions, share content, send videos, give them a gift (serve them with your talent, e.g. Free advice)
Influencers: have wider reach
Group of alliances (customers, partners)-> act as testimonials, because it is online can be traced back (building a history, so future customers can refer to it)
Create valuable content: dont spam
What is in it for them? dont try and push your message, promotions on them but give things away
All business cards should list urls for blogs, twitter and facebook
Most people dont have discipline to keep it up-> need plan, make it part of your daily operations, identify responsibilities
Content: part of daily activities; Talk about success of your clients, be interesting or controversial
e.g. A frequently asked question into blog post, interview someone, share industry experience
Sm guidelines: Framework that defines parameters but needs to allow for flexibility, e.g. What happens if someone talks negatively about you, no worries if you are in charge but if you delegate, make sure the person can contact you, understand that they will make mistakes
e.g. closer to customers (measure amount of engagements, feedback received) or if obj. is launching new product (amount of interactions, no. of website hits)
New environment cant use old measurements
Don’t measure for sake of it, only if you intend to use data
High degree of interaction-> high interest in brand/product (sales is indirect)
As with everything it is important to measure progress and results, I recommend using analytics tools such as google analytics or catalystsonar to measure website traffic etc.
Once you have a certain amount of engagement you will find logging on to each individual tool cumbersome. you can automate some of the processes and managing the volume of interaction by using aggregation tools such as hootsuite or tweetdeck, thus working more efficiently ….
You might doubt the relevance of the tweets you are seeing on the screen…
Some key messages around what reach is about
Cost: although most of the tools are free, there are labour investment associated with it: you get back what you put in
Always need to evaluate your progress & results: tangibles like increased website traffic can be measured
Alignment: the social media strategy needs to be aligned with business strategy, e.g. One of your strategic goals is to reach 200 new customers within 3mths
Consistency across the different channels or sites- dont want a disjointed campaign but leverage of the different channels e.g. Blog & twitter
But also consistent engagement: time mgmt, set aside time for rt, comments etc
so react to negative & positive feedback: Ability to publicly solve a problem shows that you are fair and transparent and look after your customers interests.
Look at recommendations
Keywords: in headline, past & present, summary and specialities
Does google serarch questions
Spredfast: campaign management but also more sophisticate reporting
(Also: Chatter (salesforce)- private collaboration space for companies
Ning: create your own social network
Real cost, evaluation & measurement, alignment, consistency and honesty and transparency
Show social media revolution video
78% believe in peer recommendations, only 14% trust advertising
Facebook over 500 million users
Not only engagement with customers but companies also use it to recruitment
Might want to be careful what you post on your facebook page, analogy with house
it is more than going thats the power and a tread
You might want to be careful what you out onto your facebook profile
Especially when you consider that the fastest growing segment is ..
Honestly don’t know why
Old mkt rule was if you had a bad experience you tell 10ppl, if you have a good experience, you ll tell 1 person. Social media changes this rule: out to 100 or 1000 through your networks and your friend’s networks, not only negative experiences spread fast, also positive
70 % of internet users have a fb profile
58% of whole population (around 2.5million)
Social media usage in relation to population is bigger than US