Good social media marketing contains about 90% informational content and 10% promotional
Charity Presentation, Social Enterprise
Social MediaNot for Profit&Social Enterprise SectorTips, Tricks, Ideas & ResultsAlan McGee Say Consultancy Ltd
6 Social Media Pitfalls That Charities may do!1. Rush To Action without a Plan2. Lack of any Objectives or Measurement3. No clear Content Guidelines4. Failing To Engage your community5. Having Limited Social Reach6. Choosing the Wrong Tools & Tactics.
5 Steps to Safeguardingyour Business with Social Media1. Social Media Strategy2. Social Media Policy3. Prepare Legal guidelines4. Have a Cyber Security Policy5. Create Great Content.
Social Media StrategyDo you have:• Key Objectives• Target audience• Your Capacity• Tools & tactics• How to Measure• How to Be Creative.
Social Media Policy Reasons Why • Business reputation • Keeping clients happy • Morale • Boundaries • Avoiding litigation • Disciplinary actionSay Consultancy Ltd
How can we use them• Involve your Community• Make it Visual• Make it audio• Make it interactive• Make it interesting• Make it infectious• Share it.
Top Tips for Social Media• Develop a strategy• Be patient• Empower employees• Listen & respond• Use if for fundraising• Explore different social media tools• No age barriers• Use it to deliver Great customer service.
4 C’s of Social Media Content Context Conversation Community = Successful Social Media MarketingSay Consultancy Ltd
Content is King • 41% of B2B companies have acquired a customer through Facebook • 57% of businesses have acquired a customer through their company Blog • Company websites with a Blog get 55% more visitors • Social media marketing costs 63% less than traditional marketing.Say Consultancy Ltd