Dr. Ashok Thiakarajan discusses the integration of technology in healthcare marketing, highlighting challenges in achieving revenue targets despite various marketing strategies. He emphasizes the importance of brand visibility, target marketing, and adapting to new trends like sales force automation and virtual outpatient departments. The document reflects on the struggle to effectively use resources like social media for enhanced patient engagement and financial success.

1. Technology in Healthcare Marketing
Prof Dr Ashok Thiakarajan
B. Sc, ML, MBA, M.Phil, Ph.D (HR), Ph.D(Hospital
Admin)
CEO, Westminster Health care,
Lyca Group, London

2. My Teacher

3. Basic Minimum to thrive in 2020

4. 4
AI 2020

5. Flexible Metals - Vanadium

6. Genomics and Cytogenetic

7. Wearable are future
Program your death
Can someone predict when they will die based on
data from their own wearable?

8. Billion Dollar Question
• I gave you 5% of revenue for marketing- why not achieved target?
• Three camps, two campaigns did and spent, why no foot falls?
• I cant spend, no improvement in revenue?
• Gift coupens, health talks, OPD camps did not bring money?
• I do face book adds, google adds – Money waste?

9. 4 Buckets 3 levers and 2P of marketing
• Payor Mix
• Brand visibility and Product Mix
• Disease Profiling
• Target Marketing & Market Targetting

10. Fusion of Oligarchy
Dr Ashok Thiakarajan
Magic Mantra of
Medetalk 2020

11. Sales
force
automation
Strike Rate
Night shift Marketing

12. Virtual OPD – the order of the day

13. Thank you – Dr
Ashok Thiakarajan
9176520777
ashoktphd@gmail.com