4. 4
Apple most growing business is not hardware… it is
selling online goods.
iTunes, iBooks, the App Store and native application inline
payment have driven more than $16B revenues in 2013
and is growing around 20% a year.
Apple Touch ID, the technology to fully secure
your iPhone through your fingerprint, is the main
lever of such growth, and will be even more, as it
will make the iPhone a fully secured payment
device.
6. 6
Two best enemies reunited because of their different
successes? Indeed, Microsoft had to finally address
Apple iPad with Office suite and Apple had to let it
happen.
Microsoft Office for iPad launched March
27th, and, so far so good, seems to meet
users’ expectations.
And, yes, Apple will take its 30% share of the monthly fee
asked by Microsoft to unlock editing and other features.
8. 8
Very self-speaking graphic from Flurry, the well-known
statistics aggregator:
The mobile Internet traffic is about to outdistance the desktop
one + the mobile Internet traffic is lead by applications =
native applications are about to revolutionize the Internet