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1
THE WEEK IN 3 WORDS
2
WEEK #14
COMMERCE
3
4
Apple most growing business is not hardware… it is
selling online goods.
iTunes, iBooks, the App Store and native application inline
payment have driven more than $16B revenues in 2013
and is growing around 20% a year.
Apple Touch ID, the technology to fully secure
your iPhone through your fingerprint, is the main
lever of such growth, and will be even more, as it
will make the iPhone a fully secured payment
device.
MARRIAGE OF REASON
5
6
Two best enemies reunited because of their different
successes? Indeed, Microsoft had to finally address
Apple iPad with Office suite and Apple had to let it
happen.
Microsoft Office for iPad launched March
27th, and, so far so good, seems to meet
users’ expectations.
And, yes, Apple will take its 30% share of the monthly fee
asked by Microsoft to unlock editing and other features.
DESKTOP WEB IS DEAD?
7
8
Very self-speaking graphic from Flurry, the well-known
statistics aggregator:
The mobile Internet traffic is about to outdistance the desktop
one + the mobile Internet traffic is lead by applications =
native applications are about to revolutionize the Internet

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W3W WEEK#14

  • 1. 1 THE WEEK IN 3 WORDS
  • 4. 4 Apple most growing business is not hardware… it is selling online goods. iTunes, iBooks, the App Store and native application inline payment have driven more than $16B revenues in 2013 and is growing around 20% a year. Apple Touch ID, the technology to fully secure your iPhone through your fingerprint, is the main lever of such growth, and will be even more, as it will make the iPhone a fully secured payment device.
  • 6. 6 Two best enemies reunited because of their different successes? Indeed, Microsoft had to finally address Apple iPad with Office suite and Apple had to let it happen. Microsoft Office for iPad launched March 27th, and, so far so good, seems to meet users’ expectations. And, yes, Apple will take its 30% share of the monthly fee asked by Microsoft to unlock editing and other features.
  • 7. DESKTOP WEB IS DEAD? 7
  • 8. 8 Very self-speaking graphic from Flurry, the well-known statistics aggregator: The mobile Internet traffic is about to outdistance the desktop one + the mobile Internet traffic is lead by applications = native applications are about to revolutionize the Internet