The document outlines the pre-production process for a marketing project promoting water consumption. It includes choosing fonts and backgrounds, developing layouts for a poster and pamphlet exploring reasons to drink water, identifying needed props, locations and contingency plans, and a proposed 8-day schedule to complete research, design, and evaluation. Key elements to be created are a poster with black background and white text, a pamphlet listing health benefits of water, and consideration of different fonts from 1001 Fonts.