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American bad ass notes
Kid rock is targeting his audience with this music video targeting his
demographic by having an aggressive sound and visuals but with a
bit of light heartedness about it showing over the top scenes with
explosions, and crazy outfits but it still retains the same aggressive
style and tones. Most of the shots are panning across a scene and it
will jump around a lot with what is going on in that specific area but
when he moves the camera follows him.
Purpose of music video
In his lyrics he is basically saying how much better he is than
everybody else and in music video it shows cars, bikes and women
showing how much money and power he has proving his lyrics
which entices the audience to watch.
Core motivations
The core motivations of this music video is entertainment because it
has all these crazy things happening and it is very eye catching. Also, I
think it is for sales by having a high budget music video it will come
bring attention to kid rock and if people like the music they will see
what else they have done. It also sets a tone for his image, music,
and brand.

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Lecture notes 1

  • 1. American bad ass notes Kid rock is targeting his audience with this music video targeting his demographic by having an aggressive sound and visuals but with a bit of light heartedness about it showing over the top scenes with explosions, and crazy outfits but it still retains the same aggressive style and tones. Most of the shots are panning across a scene and it will jump around a lot with what is going on in that specific area but when he moves the camera follows him. Purpose of music video In his lyrics he is basically saying how much better he is than everybody else and in music video it shows cars, bikes and women showing how much money and power he has proving his lyrics which entices the audience to watch. Core motivations The core motivations of this music video is entertainment because it has all these crazy things happening and it is very eye catching. Also, I think it is for sales by having a high budget music video it will come bring attention to kid rock and if people like the music they will see what else they have done. It also sets a tone for his image, music, and brand.