Kid Rock's "American Bad Ass" music video targets his audience with aggressive sounds and visuals like explosions and crazy outfits, while also including lighthearted moments. Most shots pan across scenes that jump around showing different areas, following Kid Rock as he moves. The lyrics and visuals of cars, bikes, and women are meant to prove how much better he is than others and show his money and power, enticing audiences. The core motivations of the video are entertainment through its eye-catching crazy scenes, sales by bringing attention to Kid Rock through its high budget, and setting the tone for his image, music, and brand.