The pitch
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This document provides information about a new advertising company and its first product called Jeto. It summarizes that the company specializes in unique advertising and was founded in December. It then describes Jeto as a water product sourced from San Marino whose name and slogan of "releasing your inner champion" are meant to appeal to sports enthusiasts. Finally, it outlines the company's marketing campaign to promote Jeto at various sporting events through print, online, and television advertisements.
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The Pitch
This document provides information about a new advertising company called Hydra and their first product, Jeto water. It summarizes that Hydra specializes in unique advertising for new companies. Jeto water will be sourced from Monte Titano in San Marino and targets sports enthusiasts. The logo and slogan for Jeto water are designed to relate to the meaning of releasing your inner champion and the target audience. A marketing campaign is proposed using various advertising methods at sporting events.
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This document provides information about a new advertising company called Hydra and their first product, Jeto water. It summarizes that Hydra specializes in unique advertising for new companies. Jeto water will be sourced from Monte Titano in San Marino and targets sports enthusiasts. The logo and slogan for Jeto water are designed to relate to the meaning of releasing your inner champion and the target audience. A marketing campaign is proposed using various advertising methods at sporting events.
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Presentation
The document summarizes research on rebranding the peanut butter brand Jif. It analyzes Jif's current logo, packaging, and color palette. It identifies Jif's target market as individuals with children aged 27.3 years old on average. The research proposes simplifying the logo design and color palette to make the brand seem more modern, clean, and healthy. It explores new typeface and logo design options to develop a refined, timeless brand identity for Jif.
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- The document discusses the effectiveness of combining a music video with ancillary tasks like a digipak and magazine advert to promote an artist's brand.
- The digipak uses images and locations from the music video to give audiences a taste and promote the brand's themes of change and adventure. Bright colors are used to catch viewers' eyes.
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The student created a music video for their unit 21 creative project. They went through an extensive pre-production process, researching existing music videos, creating schedules, shot lists, storyboards, and securing permissions. This planning helped the production go smoothly. Some strengths of the final video included fitting the song's atmosphere and using varied shots. Weaknesses included some repetitive clips and lack of stable shots. Overall, the pre-production was strong but the student learned they could improve the production quality in future projects.
Unit 21 Research, Proposal and Pre-production.
The document discusses three music videos that the author found inspiring for their own music video project. For Avicii's "The Nights", they appreciate how GoPro clips were edited together to portray a message of living life to the fullest. For Bruno Mars' "Uptown Funk", they like the upbeat vibe and message of having fun. For Ed Sheeran's "Thinking Out Loud", they feel the narrative story of the dancers fits the love song well. The author outlines their pre-production schedule, including storyboarding, budgeting, and casting. They discuss the necessary clearances, equipment, health and safety considerations, and legal/ethical codes for their project.
Unit 18 task 1- evian
Evian is a brand of mineral water from sources near Évian-les-Bains, France that is owned by Danone Group. It originated from the discovery in 1789 that drinking from a spring improved the health of the Marquis of Lessert. The brand grew as local doctors prescribed the water. Today, Evian creates fun and eye-catching print ads using humor and engaging images to appeal to wide audiences and promote its message of staying young by drinking the water. The ads employ bright colors and consider different skin tones to include people of all races.
Photography timeline
The document outlines the timeline of key developments in photography from 1727 to 2012. It describes some of the earliest discoveries and inventions, including Johann Heinrich Schulz discovering in 1727 that silver nitrate changes color with light exposure, paving the way for the first photographs. It then summarizes several other important developments over the centuries, such as Joseph Niepce taking the first photo with a camera obscura in 1814, Louis Daguerre inventing the Daguerreotype process in 1837, and digital cameras being invented in the 1970s and marketed to the public in the 1980s and 1990s.
Tv advert detailed analysis - your choice
The advertisement is for Velvet Three Trees toilet paper. It shows footage of trees and wildlife to emphasize that the company plants three trees for every one used to make the product. The ad also highlights the three soft layers of the toilet paper. A voiceover states that choosing Velvet has helped plant 6 million extra trees. The slogan "Luxury for you, trees for the planet" conveys that the product is luxurious for customers while also helping the environment.
Fallon worldwide
Fallon Worldwide was founded in 1981 in Minneapolis, Minnesota by Pat Fallon and four other partners. They started the agency by taking out a newspaper ad promoting their philosophy of using creativity rather than spending to outsmart competitors. Fallon has won numerous awards for its work with clients across many industries. Its headquarters remain in Minneapolis.
4 tv advert analysis
The document analyzes several advertisements, summarizing for each:
- The visuals/text used in the ad
- The music/sound effects
- The intended audience
- The overall meaning or message conveyed
It discusses ads for Honda, Sony Bravia TVs, John Smith's beer, and T-Mobile, covering things like animated car parts, bouncing balls, football skills, and a flash mob dance scene. The analyses identify the target demographics and central ideas of each ad, such as reliability, picture quality, masculinity, and sharing on social media.
Logo quiz
This document lists the names of various well-known brands and companies across different industries such as automotive, consumer goods, technology, food and beverages, media and entertainment. Some of the major brands mentioned include Volkswagen, Barbie, Louis Vuitton, Samsung, Kellogg's, Flickr, eBay, Calvin Klein, HP, Pringles, Blockbusters, Amazon, McDonalds, Skype, Citroen, Starbucks, L'Oreal, Nescafe, Michelin, Microsoft, Burger King, Nissan, IBM, Reebok, Nike, BMW, Red Bull, MTV, Intel, Levis, Pizza Hut, Canon, and Quicksilver
Advertising techniques
The document discusses various advertising techniques used to promote products. It explains that beauty/celebrity appeals are used by featuring attractive models and celebrities to make consumers want to look like them and be influenced by their role models. The escape technique promotes the idea that the product allows people to get away from everything else. Appealing to individuality/intelligence/peer approval/lifestyle seeks to make people feel unique, smart, socially accepted, and that the product enhances their lives. Statistical/scientific claims and nurturing messages are used to build trust in products. Rebel and rhetorical questioning techniques aim to make products seem rebellious or raise questions about their goodness without needing answers.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 4
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Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
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Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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The pitch
- 1. g
- 2. Who are we? O An advertising company O Specialises in helping new companies O Advertise products in a unique way O Founded in December O Creative director: Georgia RT O Art director: Matt Holley O Cinematographer: Josh Brown O Sales Director: Lily Curtis g
- 3. Hydra/Ĵeto M
- 4. M
- 8. Jeto O Ĵeto- Means release in Esperanto. O Links to the idea of ‘releasing your inner champion’ (Our products slogan) O Our slogan helps to relate the product to our target audience. G
- 9. O The water will be sourced from the rivers of Monte Titano (a mountain of the Apennines and the highest peak in San Marino- Esperanto speaking) San Marino river L
- 10. Final Logo/ Slogan • Red/Blue colour theme: blue links to water. Red is a good contrasting colour. Both are bold, energetic and bright colours. • The font used is simple but effective as it allows the audience to read it clearly. • The logo features a cartoon of a sportsman/athlete and this links back to our target audience of sports enthusiasts. • The slogan relates to not only the meaning of the product name but also to our target audience. L
- 12. (Print Advert):
- 13. (bus advert):
- 16. (TV Advert)
- 17. Marketing Campaign O Free water at smaller sporting events then O Tour De France O Rugby World cup O London Marathon O Olympics/ Paralympics Print adverts in the underground- spread awareness Magazine adverts- men’s health etc M
- 18. G/L