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4 Steps to Social Media Success
The document outlines the 4 steps for social media success: attract, advertise, engage, and analyze. It recommends attracting an audience through advertising, in-store promotions, and viral content. The next steps are to advertise through paid ads and email campaigns. Engagement involves creating constant content, building a supportive community, and responsive customer service. The final step is to analyze metrics like community size, conversation quality, and revenue generation to improve business decisions.
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4 Steps to Social Media Success
- 1. The 4 Stepsfor Social Media Success David Liem Senior Consultant, Web Marketing david@happymarketer.com Hello@HappyMarketer.com
- 2. About Happy Marketer? •Headquartered in Singapore • Provides Strategic Consulting and Training Services • Focused on bringing market leading thought leadership in Social Media Marketing to APAC • Trained over 1500 professionals in less than 2 years • Yahoo & Google Certified Partners Hello@HappyMarketer.com
- 3. We all know socialmedia is BIG Hello@HappyMarketer.com
- 4. >1billion Social networkusers Hello@HappyMarketer.com
- 5. 750 Million People on Earth is on Hello@HappyMarketer.com
- 6. 2.9 Billionhours watching a month Hello@HappyMarketer.com
- 7. 1.6 Million messages get senta day on Hello@HappyMarketer.com
- 8. 2+ Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
- 9. 42% Had a conversationwith a brand via social network Hello@HappyMarketer.com
- 10. Yes, we allknow we have to be on social media... Hello@HappyMarketer.com
- 11. But how dowe DO IT?? Hello@HappyMarketer.com
- 12. The 4 Stepsto Social Media Success Hello@HappyMarketer.com
- 13. The 4 Stepsto Social Media Success Hello@HappyMarketer.com
- 14. Attract 1. Advertising 2. In-StorePromotion 3. Viral / Word of Mouth Goal: Grow your community. Hello@HappyMarketer.com
- 15. Advertise • Sponsored Adson Google, Facebook, Twitter, Yahoo! • Email database Hello@HappyMarketer.com
- 16. In-Store Promotion • Tagson TV, posters, brochures, website Hello@HappyMarketer.com
- 17. Viral / Wordof Mouth Hello@HappyMarketer.com
- 18. Attract 1. Constant Content 2.Community 3. Customer Service Goal: Increase participation Hello@HappyMarketer.com
- 19. Create Constant Content • Short videos • Infographics • Articles • “Constant content creates a constant audience” Hello@HappyMarketer.com
- 20. Care for yourCommunity • Provide educational material Hello@HappyMarketer.com
- 21. Customer Service • Learnhow to answers questions, complains. Hello@HappyMarketer.com
- 22.
- 23. Twitter Hello@HappyMarketer.com
- 24. Facebook • Ran contests,customer service, share photos/videos • First 1000 fans get a free beer • Measured post quality (number of interactions/comments), traffic to website Hello@HappyMarketer.com
- 25. Customer Service andEngagement • Free beer to the 1st 1000 fans • Low advertising • Lots of conversation & images • Lots of promos being offered Hello@HappyMarketer.com
- 26. Attract 1. Contests 2. Coupons 3.Cell Phones Goal: Influence perception, store visits and purchases Hello@HappyMarketer.com
- 27. Quizzes Hello@HappyMarketer.com
- 28. Photo Contests Hello@HappyMarketer.com
- 29. Coupons • Exclusive discountsjust for followers Hello@HappyMarketer.com
- 30. Cell Phones • NearField Communication (NFC), QR Codes Hello@HappyMarketer.com
- 31.
- 32. Attract 1. Size ofCommunity 2. Quality Conversations 3. Revenue Generated Goal: Utilize metrics to make better business decisions Hello@HappyMarketer.com
- 33. Size of ActiveCommunity • The number of Facebook fans, Twitter followers • Blog posts, comments • The number of pictures, videos, article views Hello@HappyMarketer.com
- 34. Quality of Conversations •Did you learn anything from your customers? Did they learn anything about you? • Reviews? Hello@HappyMarketer.com
- 35. Revenue Generated • Salesfrom events, contests, and products promoted through social media • Reduction in marketing expenses • Set the right expectation about revenue Hello@HappyMarketer.com
- 36. The 4 Stepsto Social Media Success Hello@HappyMarketer.com
- 37. The 4 Stepsto Social Media Success Hello@HappyMarketer.com
- 38. Download bit.ly/aprce2011 Hello@HappyMarketer.com
- 39. Recommendations for thenext 4 weeks 1. Internal check of existing social media accounts 2. Competitor analysis on social media 3. Assign an internal evangelist Hello@HappyMarketer.com
- 40. Thanks! Email: David@HappyMarketer.com Web: HappyMarketer.com Twitter:@hmarketer Facebook: Facebook.com/HappyMarketer bit.ly/aprce2011 Rachit@HappyMarketer.com