4 Steps to Social Media Success
•
2 likes•1,406 views
The document outlines the 4 steps for social media success: attract, advertise, engage, and analyze. It recommends attracting an audience through advertising, in-store promotions, and viral content. The next steps are to advertise through paid ads and email campaigns. Engagement involves creating constant content, building a supportive community, and responsive customer service. The final step is to analyze metrics like community size, conversation quality, and revenue generation to improve business decisions.
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to 4 Steps to Social Media Success
Similar to 4 Steps to Social Media Success (20)
More from Happy Marketer
More from Happy Marketer (20)
Recently uploaded
Recently uploaded (20)
4 Steps to Social Media Success
- 1. The 4 Steps for Social Media Success David Liem Senior Consultant, Web Marketing david@happymarketer.com Hello@HappyMarketer.com
- 2. About Happy Marketer? • Headquartered in Singapore • Provides Strategic Consulting and Training Services • Focused on bringing market leading thought leadership in Social Media Marketing to APAC • Trained over 1500 professionals in less than 2 years • Yahoo & Google Certified Partners Hello@HappyMarketer.com
- 3. We all know social media is BIG Hello@HappyMarketer.com
- 4. >1billion Social network users Hello@HappyMarketer.com
- 5. 750 Million People on Earth is on Hello@HappyMarketer.com
- 6. 2.9 Billion hours watching a month Hello@HappyMarketer.com
- 7. 1.6 Million messages get sent a day on Hello@HappyMarketer.com
- 8. 2+ Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
- 9. 42% Had a conversation with a brand via social network Hello@HappyMarketer.com
- 10. Yes, we all know we have to be on social media... Hello@HappyMarketer.com
- 11. But how do we DO IT?? Hello@HappyMarketer.com
- 12. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 13. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 14. Attract 1. Advertising 2. In-Store Promotion 3. Viral / Word of Mouth Goal: Grow your community. Hello@HappyMarketer.com
- 15. Advertise • Sponsored Ads on Google, Facebook, Twitter, Yahoo! • Email database Hello@HappyMarketer.com
- 16. In-Store Promotion • Tags on TV, posters, brochures, website Hello@HappyMarketer.com
- 17. Viral / Word of Mouth Hello@HappyMarketer.com
- 18. Attract 1. Constant Content 2. Community 3. Customer Service Goal: Increase participation Hello@HappyMarketer.com
- 19. Create Constant Content • Short videos • Infographics • Articles • “Constant content creates a constant audience” Hello@HappyMarketer.com
- 20. Care for your Community • Provide educational material Hello@HappyMarketer.com
- 21. Customer Service • Learn how to answers questions, complains. Hello@HappyMarketer.com
- 23. Twitter Hello@HappyMarketer.com
- 24. Facebook • Ran contests, customer service, share photos/videos • First 1000 fans get a free beer • Measured post quality (number of interactions/comments), traffic to website Hello@HappyMarketer.com
- 25. Customer Service and Engagement • Free beer to the 1st 1000 fans • Low advertising • Lots of conversation & images • Lots of promos being offered Hello@HappyMarketer.com
- 26. Attract 1. Contests 2. Coupons 3. Cell Phones Goal: Influence perception, store visits and purchases Hello@HappyMarketer.com
- 27. Quizzes Hello@HappyMarketer.com
- 28. Photo Contests Hello@HappyMarketer.com
- 29. Coupons • Exclusive discounts just for followers Hello@HappyMarketer.com
- 30. Cell Phones • Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com
- 32. Attract 1. Size of Community 2. Quality Conversations 3. Revenue Generated Goal: Utilize metrics to make better business decisions Hello@HappyMarketer.com
- 33. Size of Active Community • The number of Facebook fans, Twitter followers • Blog posts, comments • The number of pictures, videos, article views Hello@HappyMarketer.com
- 34. Quality of Conversations • Did you learn anything from your customers? Did they learn anything about you? • Reviews? Hello@HappyMarketer.com
- 35. Revenue Generated • Sales from events, contests, and products promoted through social media • Reduction in marketing expenses • Set the right expectation about revenue Hello@HappyMarketer.com
- 36. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 37. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 38. Download bit.ly/aprce2011 Hello@HappyMarketer.com
- 39. Recommendations for the next 4 weeks 1. Internal check of existing social media accounts 2. Competitor analysis on social media 3. Assign an internal evangelist Hello@HappyMarketer.com
- 40. Thanks! Email: David@HappyMarketer.com Web: HappyMarketer.com Twitter: @hmarketer Facebook: Facebook.com/HappyMarketer bit.ly/aprce2011 Rachit@HappyMarketer.com