Victoria's Secret is targeting women of all races, body types, and socioeconomic classes who care about their appearance and see themselves as sexy and confident. The digital marketing strategy will focus on increasing engagement on social media through contests and giveaways. The goal is to "pull customers in" through inbound marketing rather than "pushing messages out". Key tactics include understanding the audience, promoting products on social media, and embracing customer feedback. Success will be tracked by increased social media involvement, views, likes, comments, and clout. The $6 million budget will be spent over six months primarily on social media efforts and giveaways to draw in more consumers through word-of-mouth and blogging.