The document outlines the significance of Twitter for businesses, highlighting its role in marketing, customer engagement, and lead generation. It emphasizes the platform's character limit as an advantage for conveying concise messages, along with tips for effective Twitter use, including leveraging hashtags and understanding audience interactions. Additionally, it addresses the need for businesses to maintain brand identity and communication consistency while engaging with followers.

1. FOR BUSINESS
Group 1

3. ABOUT TWITTER
• Twitter celebrated its 9th birthday on 21st March 2015
• 300 billion tweets since inception. Tweets with images have 5 times
the engagement
• 241 million active twitter accounts
• The cost of a 24 hour promoted trend runs about $200 thousand
• 170 minutes on an average are spent by users on Twitter per month
• Youtube is the most followed brand with 40 million followers
• Engagement rate decreases with increase in number of tweets per
day

4. HOW TWITTER WORKS
• Twitter provides a platform to individuals and firms to create
messages (tweets) of up to 140 characters, which can be broadcasted
to all the users subscribing to your account (followers).
• These messages are displayed on your timeline (news feed) whenever
you login from your account.
• Tweets may include:
• Hashtag: generally used to converse on a specific topic that can be searched
using this hashtag
• Mention: the user name of a business or individual you are refereeing to
• Web links: you can send links of your favourite web pages to your followers
• Photos and videos: attaching a photo or a video link with your tweet

5. TWITTER MARKETING
• Twitter is a micro-blogging site. Twitter is very effective in promoting
products, conversing with customers and getting customer feedback
• Twitter is also useful in monitoring trends and current interests of
customers
• It is the second most popular site after Facebook for brands
• People search for niche segments on Twitter, thus making it a
resourceful platform
• Attention spans of customers are decreasing, thus the 140 character
limit on Twitter works in its advantage in communicating a short but
sweet message.

6. TWITTER MARKETING
• Advantages:
• Develop friendly relationship
• Keep customers abreast with promotions
• Solve queries in real-time
• Build your brand quickly
• Direct communication advantage
• Instantaneous, targeted audience
• Impactful and persuading
Having a good twitter existence is significant as it can get you a lot of work with
all those tweets. If you have a running business, sometimes it’s tuff to take the
time to endorse yourself via every accessible avenue.

7. BENEFITS OF TWITTER FOR BUSINESS
• Fast lead generation since Twitter provides you a list of potential
customers (followers). Twitter also allows you to contact customers
without having to call or email each one individually.
• Twitter accounts are free. Promoted accounts are also available at a
price, which allow users to promote their tweets to a certain
geography of customers.
• Small businesses lack the resources for targeted marketing. Twitter
allows these business owners to search for users with similar
interests; this lets them target their marketing tweets directly to
those users

8. BENEFITS OF TWITTER FOR BUSINESS
• Credibility and brand building is essential for any business. Twitter
allows businesses to establish their brand identity and showcase their
expertise.
• Instant marketing directed to customers is easily possible. Instant
promotion messages and viral sales adverts can be sent
• Twitter is important for Search Engine Optimization of
a website. It helps improve a company’s website ranking.
• Personal touch due to one-to-one communication in the
market place gives any business an accessible edge.

9. TIPS TO TWITTER
• Plan your approach. Have a clear agenda about:
• What is the objective
• Who are you targeting
• What do you want the target audience to do
• How are you going to know it is working
• Keep your content fresh and relevant.
• Twitter is a site for conversation, encourage the audience to have one
• Harness your followers’ followings to engage a wider audience
• Set up a different Twitter account if you want to engage differently
with different audience.

10. TIPS TO TWITTER
• Business intrude the personal space and social domain of your
customer, be careful of how you are being perceived as.
• Attract followers by:
• Sharing great content
• Promoting your twitter account on other media
• Encourage user generated content on twitter
• Follow relevant accounts and join their conversation
• Retweet and ‘Favourite’ other peoples tweets.
• Use the #hashtag to be involved in current trends.
• Start competitions with great deals on products and offers.

11. HOW TO USE #HASHTAG
• Use an existing hashtag that is trending and relevant to your brand.
• Pick keywords that may be often searched by users as your #hashtag
• Using buzz words related to your brand, you can create a #hashtag
competition
• You can also use hashtags for responding to live tweets during an
event such as an exhibition or product launch
• Use other hashtags to which your audience relate to. Such as some
festival or a current event such as the World Cup.

12. WHAT TO AVOID
• Do not choose an hashtag that radiates a negative image
• Know about the hashtag before using it, do not get involved in a
conversation you do not belong to
• Do not align to a topic that is sensitive or those that will create
controversies
• Spelling mistakes and wrong usage of grammar can lead to a hot topic
of discussion
• Be consistent in your tone and manner when writing tweets. Brand
should maintain its persona on Social Media.

13. WHAT TO AVOID
• Use toned and polished language. Appealing content is a must.
• When tweeting ensure that the timing is right.
• Always acknowledge and respond to user’s response irrespective of
the sentiment of it.
• If sentiments are hurt, it is best to apologize immediately and
appease the matter
• Note down the pros and cons, and mark the areas of improvement
for each promotional event. These insights can be used for future
communications.