Being a Paid Media Marketer is no easy task. Between changing deadlines, performance reports, optimizing accounts and the constant need to keep up with industry trends, your days are packed!

1. A DAY IN THE LIFE OF A
Paid Media Marketer

2. Check emails
that have come overnight
08:15am

3. Paid Media Team Huddle call
to plan and prioritize the day
08:30am

4. A sip of hot coffee
and day starts as planned
08:50am

5. 08:55am
Acknowledge 1st important mail.
This is usually about the new Adwords or Twitter
campaign setup for any last-minute promotions or
Adwords performance comparison report

6. 09:20am
Start on scheduled AdWords report
to give overview of account performance (Report 1)

7. 09:35am
Client or an Account Manager
pings on Skype –
This tends to be an in-depth discussion, requiring some
comparison reports.
(Report 2)

8. 10:08am
Start on report 2

9. 10:26am
Account Manager pings
for a quick update call after their client meeting

10. 11:20am
Back to seat and
resume Report 2.
Dreaming of a break from the chats and calls.

11. 11:50am
Head of Paid Media
asks for updates on the reports.

12. 12:30pm
Social Media team
sends requests to boost
the latest post on Facebook,
Twitter and LinkedIn

13. 12:42pm
(Meanwhile on Slack)
“Hey, can you quickly
give me an update on all the FB
fan generation campaigns?”

14. 01:20pm
Finally sent Report 2!
*drumroll*
and just grabbed a quick bite for lunch.

15. 01:40pm
Start on report 3.
Almost immediately, another
Account Manager pings.
She is leaving for a client meeting and
needs some figures urgently.

16. 02:35pm
Refreshing mails.
Reply to a few with the quick performance
check and then get back to
Report 3

17. 03:00pm
Report 3 sent.
*phew*
Takes 2nd sip of my (cold) coffee
again. Work easily takes over!

18. 03:06pm
Search for new campaign
setup emails
and work on them

19. 03:38pm
Conduct entire account review…
no wait, don’t have enough time.
Let me start with the tactical
campaigns first

20. 04:15pm
Call with Google representative
to optimize the accounts for optimum
results and share the industry specific trends or
benchmarks

21. 05:11pm
Damn, Report 1 is still pending…!
Put my headphones,
play my favorite unplugged tracks and
get back to reports.

22. 05:55pm
Time for a wrap-up huddle!
Spent more time on last-minute reports, unexpected
tasks, discussions and calls.

23. 06:15pm
Done with huddle wrap-up call
but definitely not with the tasks

24. 06:30pm
Sent Report 1,
boosted posts and finally took
1st sip of cold tea

25. 06:50pm
Reply to a few more emails
and do a quick budget review and
remaining tactical campaigns review.
Thanks to AdWords labels and opportunities tab
for making my work easy!

26. Are you interested in joining our #HappyTribe as a Paid
Media Marketer? If so, drop us an email at
jobs@happymarketer.com
www.happymarketer.com
Twitter: @hmarketer
Shreya Sinha