4 Steps to Social Media Success (SPRING edition)
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The document discusses social media marketing and provides recommendations from Happy Marketer, a social media consulting firm. It outlines the size and growth of social media, how trust influences opinions more than advertising, and a 4-step approach to social media success including attracting an audience, engaging them, influencing them, and utilizing metrics to improve business decisions. Recommendations include reviewing current accounts, analyzing competitors, and appointing an internal social media evangelist.
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4 Steps to Social Media Success (SPRING edition)
- 1. Retail and Social Media David Liem Senior Consultant, Web Marketing david@happymarketer.com Hello@HappyMarketer.com
- 2. About Happy Marketer? • Headquartered in Singapore • Provides Strategic Consulting and Training Services • Focused on bringing market leading thought leadership in Social Media Marketing to APAC • Trained over 1500 professionals in less than 2 years • Yahoo & Google Certified Partners Hello@HappyMarketer.com
- 3. We all know social media is BIG Hello@HappyMarketer.com
- 4. >1billion Social network users Hello@HappyMarketer.com
- 5. 800 Million People on Earth are on Hello@HappyMarketer.com
- 6. #1 Most visited site in Singapore Hello@HappyMarketer.com
- 7. 2.9 Billion hours watching a month Hello@HappyMarketer.com
- 8. 1.6 Million messages get sent a day on Hello@HappyMarketer.com
- 9. 2+ Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
- 10. $1492 Ave. Amount spent online In Singapore (ages 18+) Hello@HappyMarketer.com
- 11. It Influences Opinions Hello@HappyMarketer.com
- 12. Because trust is harder to earn • How things used to be... Hello@HappyMarketer.com
- 13. How people are actually influenced Hello@HappyMarketer.com
- 14. Yes, we all know we have to be on social media... Hello@HappyMarketer.com
- 15. But how do we DO IT?? Hello@HappyMarketer.com
- 16. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 17. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 18. Attract 1. Advertising 2. Your Existing Assets 3. Viral / Word of Mouth Goal: Grow your community. Hello@HappyMarketer.com
- 19. Use Your Existing Assets • Tags on TV, posters, brochures, website Hello@HappyMarketer.com
- 20. Socialize Your Website • Add social media buttons to your home page • Add a Facebook Like box to your website • Portal for your social media channels Hello@HappyMarketer.com
- 21. Advertise • Sponsored Ads Facebook, Twitter Hello@HappyMarketer.com
- 22. Advertise • Sponsored Ads on Google Hello@HappyMarketer.com
- 23. Advertise • Sponsored Ads on Mobile platforms • Hello@HappyMarketer.com
- 24. Viral / Word of Mouth Hello@HappyMarketer.com
- 25. Attract 1. Constant Content 2. Community 3. Customer Service Goal: Increase participation Hello@HappyMarketer.com
- 26. Create Constant Content • Short videos • Infographics • Articles • “Constant content creates a constant audience” Hello@HappyMarketer.com
- 27. Organic: Content Calendar • Plan & chalk out 6 month content strategy • Meet an overarching theme • Post twice a week, optimize and encourage comments Hello@HappyMarketer.com
- 28. Care for your Community • Provide educational material Hello@HappyMarketer.com
- 29. Customer Service • Learn how to answers questions, complains. Hello@HappyMarketer.com
- 31. Twitter Hello@HappyMarketer.com
- 32. Facebook • Ran contests, customer service, share photos/videos • First 1000 fans get a free beer • Measured post quality (number of interactions/comments), traffic to website Hello@HappyMarketer.com
- 33. Customer Service and Engagement • Free beer to the 1st 1000 fans • Low advertising • Lots of conversation & images • Lots of promos being offered Hello@HappyMarketer.com
- 34. Building your community example Hello@HappyMarketer.com
- 35. Case Study – Customer Service Air Asia uses a tab on it’s Facebook page to encourage questions, and reduce phone volume. There’s an automated database that answers most questions. Hello@HappyMarketer.com
- 36. Attract 1. Contests 2. Coupons 3. Cell Phones Goal: Influence perception, store visits and purchases Hello@HappyMarketer.com
- 37. Quizzes Hello@HappyMarketer.com
- 38. Photo Contests Hello@HappyMarketer.com
- 39. Coupons • Exclusive discounts just for followers Hello@HappyMarketer.com
- 40. Cell Phones • Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com
- 42. Attract 1. Size of Community 2. Quality Conversations 3. Revenue Generated Goal: Utilize metrics to make better business decisions Hello@HappyMarketer.com
- 43. Size of Active Community • The number of Facebook fans, Twitter followers • Blog posts, comments • The number of pictures, videos, article views Hello@HappyMarketer.com
- 44. Quality of Conversations • Did you learn anything from your customers? Competitors? Did they learn anything about you? • Reviews? Hello@HappyMarketer.com
- 45. Tracking Conversations • Me: “Hey Mr. Customer, do you mind if I ask how did you find me?” • Client: “Oh yeah! last week I followed your tweet and read your post about the 7 examples of kick-ass personal brands…” New Prospects: 8 (6 from Twitter/1 from Facebook/1 from LinkedIn) New Clients: 4 (3 from Twitter/1 from LinkedIn). Hello@HappyMarketer.com
- 46. Revenue Generated • Sales from events, contests, and products promoted through social media • Reduction in marketing expenses • Set the right expectation about revenue Hello@HappyMarketer.com
- 47. Buzz Generated • Traffic • Mentions Hello@HappyMarketer.com
- 48. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 49. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 50. Download bit.ly/springoct2011 Hello@HappyMarketer.com
- 51. Recommendations for the next 4 weeks 1. Internal check of existing social media accounts 2. Competitor analysis on social media 3. Assign an internal evangelist Hello@HappyMarketer.com
- 52. Corporate Training Programs Think Tank Boot Camps for Senior Managers & Leaders for Mid-level IT/Marketing Staff – Half a day – 1-2 days – Strategic view of company, – Implementation processes in competitors web, search & social media – Senior leaders from sales, marketing, – Relevant execution folks from IT marketing & IT – Plugging the biggest implementation – Learning how to manage leaks agencies & web staff – Prioritizing New Media Goals – Beating practical challenges Hello@HappyMarketer.com
- 53. Monthly Digital Performance Report • Find out where your business stands in web marketing • Discover opportunities for growth • Understand your online business more intimately • We set up the measurement tools • 2-hour monthly performance review + consultation Hello@HappyMarketer.com
- 54. Thanks! Email: David@HappyMarketer.com Web: HappyMarketer.com Twitter: @hmarketer Facebook: Facebook.com/HappyMarketer bit.ly/springoct2011 Rachit@HappyMarketer.com