The document discusses various methods for collecting primary data, including observation, interviews, questionnaires, and schedules. It describes different types of observation, interviews, questionnaires and schedules, and provides examples of other techniques like projective techniques, pictorial techniques, and case study methods. The key methods covered are observation, interviews, questionnaires, schedules and case study methods. It also briefly discusses collection of secondary data and factors to consider when selecting appropriate data collection methods.

1. Data Collection Methodology
RESEARCH METHODOLOGY

2. COLLECTION OF PRIMARY DATA

3. COLLECTION OF PRIMARY DATA
 Observation method
 Interview method
 Through questionnaires
 Through schedules
 Some more methods

4. OBSERVATION METHOD
 Structured and Unstructured observation
 Participant, Non-participant and Disguised
observation
 Controlled and Uncontrolled observation

5. INTERVIEW METHOD
 Personal interview
 Direct personal investigation
 Indirect oral investigation
Strengths and Weaknesses
 Telephonic interview
Strengths and Weaknesses

6. THROUGH QUESTIONNAIRES
Merits and Demerits
 General form
 Question sequence
 Question formulation and wording

7. QUESTIONNAIRES SCHEDULES
 Without assistance
 Cheap
 High non-response
 Identity of respondent not
known
 Slow method
 Can be used only by
literate respondents
 Wider sample possible
 With assistance
 Expensive
 Low non-response
 Identity of respondent is
THROUGH SCHEDULES
known
 Fast method
 Can also be used by
illiterate respondents
 Narrows the sample

8. SOME OTHER METHODS
Warranty cards
 Distributor or store audits
 Pantry audits
 Consumer panels
 Depth interviews
 Content analysis
 Projective techniques

9. PROJECTIVE TECHNIQUES
Word association tests
 Sentence completion tests
 Story completion tests
 Verbal projection tests
 Play techniques
 Quizzes, tests and examinations
 Sociometry
 Pictorial techniques

10. PICTORIAL TECHNIQUES
 Thematic Apperception Test (TAT)
Picture 1
Picture 2
Picture 3

11. PICTORIAL TECHNIQUES
 Rosenzweig test
Will you be
my
valentine?
Let him enjoy his
icecream and then
I’ll enjoy them both

12. PICTORIAL TECHNIQUES
 Rorschach test
Ink blot 1
Ink blot 2
Ink blot 3

13. PICTORIAL TECHNIQUES
 Holtzman Inkblot Test (HIT)
 Tomkins-Horn picture arrangement test

14. PICTORIAL TECHNIQUES
 Thematic Apperception Test (TAT)
 Rosenzweig test
 Rorschach test
 Holtzman Inkblot Test (HIT)
 Tomkins-Horn picture arrangement test

15. COLLECTION OF PRIMARY DATA
 Observation method
 Interview method
 Through questionnaires
 Through schedules
 Some more methods

16. COLLECTION OF SECONDARY DATA
 Reliability of data
 Suitability of data
 Adequacy of data

17. SELECTION OF APPROPRIATE METHOD FOR
DATA COLLECTION
 Nature, scope and object of enquiry
 Availability of funds
 Time factor
 Precision required

18. CASE STUDY METHOD
 Meaning
 Characteristics
 Evolution and scope
 Assumptions
 Major phases involved
 Advantages
 Limitations
 Conclusion