Marrying Mobile with Social

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Ritu Sharma, CEO & Co-Founder, Social Media for NonprofitsTwitter Handle: @ritusharma1 Mobile is the next evolution in the social and communications space. This simple and interactive session will provide tactical and practical tips on how your nonprofit can engage and retain stakeholders on this platform. The session will cover the basics of mobile and how to prepare various assets in mobile friendly environment.

Technology

Marrying Mobile
with Social
Ritu Sharma
Executive Director
Social Media for
Nonprofits
#SM4NP

Have a Cell Phone in the US
Social Networking on Mobile Devices
Texted a Charitable
Donation via Phone
Emails Opened on Mobile Devices
Exclusively use their Cell Phone to Go Online
Have a Smart Phone
91%
63%
9%
65%
47%
58%
Why Mobile
Stats from Pew Research Internet Project: www.pewinternet.org

How Can
Your
Nonprofit
Be Mobile-
Ready?

Responsive
Website
Design
Adjusts to
Screen
CSS/Stacks
Website

Mobile Friendly
Newsletter
• Single
Column or
Responsive
• Smaller &
Fewer Images
• Low Scroll
• Keep it Short!

SMS
• 97% of mobile phones are text enabled
• 99% of text messages are read
Stats & Graphics from Sam McKelvie, Mobile Commons

SMS Applications
Programs
Engagement
Advocacy
Fundraising

Mobile Events
• Event Apps for
Maps & Program
• Mobile Auctions
• Live Surveys &
Polls
• Mobile Check-In

Event App Providers
Live Polling Program Guidebooks/Apps

Recap
Responsive
Website
Mobile
Friendly
Newsletter
SMS
Mobile
Events

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Marrying Mobile with Social

1. Marrying Mobile with Social Ritu Sharma Executive Director Social Media for Nonprofits #SM4NP

2. Have a Cell Phone in the US Social Networking on Mobile Devices Texted a Charitable Donation via Phone Emails Opened on Mobile Devices Exclusively use their Cell Phone to Go Online Have a Smart Phone 91% 63% 9% 65% 47% 58% Why Mobile Stats from Pew Research Internet Project: www.pewinternet.org

3. How Can Your Nonprofit Be Mobile- Ready?

4. Responsive Website Design Adjusts to Screen CSS/Stacks Website

7. Mobile Friendly Newsletter • Single Column or Responsive • Smaller & Fewer Images • Low Scroll • Keep it Short!

9. Email Providers

10. SMS • 97% of mobile phones are text enabled • 99% of text messages are read Stats & Graphics from Sam McKelvie, Mobile Commons

11. SMS Applications Programs Engagement Advocacy Fundraising

12. SMS Examples

13. SMS Examples

14. SMS Examples

15. SMS Providers

16. Mobile Events • Event Apps for Maps & Program • Mobile Auctions • Live Surveys & Polls • Mobile Check-In

17. Mobile Events