Final presentation to client where focus group data was compiled, analyzed and synthesized into actionable insights, which was presented to the Wandr management team for potential application additions/improvements.
3. Pivoting the original objective adds more
value to the Member relationship
Initial Objective
To conduct multiple focus group sessions to receive target market feedback on events/event-related
behaviors
Value Added Objective
To analyze collected data, all in forms, to uncover actionable insights to be used to continue improving
Wandr’s value proposition
5. Event maps were deemed as unfruitful
MAJORITY INSIGHTS
Vast majority of event maps began at home
and ended at home
As number of stops increased, the odds of
groups “splintering” increased
Frequent stops:
Dinkytown Bars & Restaurants
Houses in Como
Apartments in Dinkytown
MINORITY INSIGHTS
• Transportation was important
• Food stops can occur both before and after
events
• Average stop count: 4 stops/night
7. Session responses held valuable insights
for application improvements
MAJORITY INSIGHTS
Interest is consistently peaked on Facebook but
finalized through in-person meetings or
messaging
Top Used Transportation:
Walking
Lightrail
Bus
Uber
Car is rarely used (parking and alcohol related issues)
Events are finalized around 5:00 – 7:00 pm the
day of the event
Every group has a “nexus of influence”
MINORITY INSIGHTS
Chain of events:
Event has been finalized
Select group members
Transportation
Attire
Attend event
Communication Channels:
Pre-Event: Facebook, Twitter, Messaging
During/Post Event: Snapchat, Messaging
Event length is key leverage point
9. Ideal Event App Traits presented
straightforward app additions
MAJORITY INSIGHTS
Ability to pre-determine transportation options and
routes
Address of event, along with GPS directions and a
picture of the location
Amount of Facebook friends in attendance/interested
Showcase key event traits
Cost
Alcohol availability & cost
Event Attire
Coat/Backpack check
Food
Weather conditions
MINORITY INSIGHTS
Ability to filter events by Category
Public vs. Private
Party
Music & Food
Arts & Culture
“Plan of Attack”: geotag high priority
locations
11. Several key recommendations should be
implemented prior to the beta launch
Low Effort Medium Effort High Effort
Short
Term
• Due diligence on all collected data
• Key Event Trait Icons
• “Plan of Attack”
• Event Feed
Long
Term
• Marketing Wandr through parties • Tailored Event List
• Determine “nexus” of
target markets
Key Event Trait Icons “Plan of Attack” Tailored Event List
Create simple icons that inform
the user on important event
traits
Allow users to geotag locations
on the map; enables lost group
members to locate high
priority events
Based off past events
attended, users will receive a
tailored list of events to attend