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The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into Year-Round Customers?

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The 31 days encompassing last year’s holiday season delivered over 20% of the total $4.8 trillion 2016 U.S. retail spend. And, mobile users accounted for 65% of visits and 30% of sales over 2017’s Thanksgiving & Black Friday.
So what can be done to harness the juggernaut of mobile shopping in the last two weeks before Christmas? Is it too late to make a strategic plan?

The National Retail Federation reports that up to 40% of the holiday spend happens in the 10 days before Christmas. So no, it’s definitely not too late to take action for 2017 - nor is it too early to start thinking about a strategic plan for 2018.

By understanding the latest mobile shopping trends and your customer journey, you can not only spur holiday sales with user engagement, but also use sales to boost user acquisition and retention throughout the next year.

In this webinar presented by Branch and RetailMeNot, you’ll learn:
-How holidays impact consumer behaviors online, and what that means for your mobile acquisition, retention, and re-engagement strategy
-How to leverage the holidays to fuel all-year growth
-How to improve your customer experience to retain those holiday shoppers in 2018 and beyond
-How to make the most of the last 2 weeks before Christmas

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The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into Year-Round Customers?

  1. 1. The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into Year-Round Customers? Enterprise Webinar Series
  2. 2. Vivian Chang Director of Digital Marketing Mada Seghete Co-Founder
  3. 3. Consumer holiday shopping behavior Web & mobile commerce trends Tips for the holidays - and beyond
  4. 4. Holiday Consumer Trends: Enterprise Webinar Series
  5. 5. The holiday season can account for as much as thirty percent of a retailer's annual sales. https://usa.visa.com/dam/VCOM/global/partner-with-us/documents/2016-holiday-insight-web.pdf Holiday retail sales in the United States from 2000 to 2017 (in billion U.S. dollars)
  6. 6. https://nrf.com/resources/consumer-research-and-data/holiday-spending/holiday-headquarters
  7. 7. Most sought-after items throughout the season For more information on holiday insights, visit www.RetailMeNot.com/corp
  8. 8. 37% of consumers plan to make purchases for themselves during the holidays
  9. 9. https://www.brightedge.com/blog/brightedge-research-2017-holiday-shopping-report
  10. 10. Thanksgiving Day 2017 https://www.recode.net/2017/11/24/16696602/thanksgiving-black-friday-2017-online-retail-sales-3-billion-adobe ● ● ● ●
  11. 11. Black Friday 2017 https://techcrunch.com/2017/11/24/black-friday-deals-net-640m-in-sales-so-far-mobile-60-of-all-traffic “Shoppers capitalized on deep discounts on Black Friday, resulting in the largest Black Friday online ever. Conversion rates across all devices saw double digit growth throughout Black Friday.” ● ● ●
  12. 12. Thanksgiving Weekend Roundup 2017 https://www.forbes.com/sites/nikkibaird/2017/11/30/black-friday-weekend-cyber-week-round-up-of-results ● ● the largest US online shopping day in history at $6.59B ● ●
  13. 13. Deals are a critical part of holiday shopping
  14. 14. Mix promotions to keep shoppers engaged • Good – Expedited free shipping – Discounted gift cards • Better – $ or % off single item – Cash back offers • Best – $ of % off storewide 60 percent of consumers are looking for deals no matter what they’re buying
  15. 15. Those last 2 weeks are significant https://usa.visa.com/dam/VCOM/global/partner-with-us/documents/2016-holiday-insight-web.pdf
  16. 16. Web & Mobile Commerce: Enterprise Webinar Series
  17. 17. Win the holidays across channels https://nrf.com/resources/consumer-research-and-data/holiday-spending/holiday-headquarters -NRF Holiday Planning Playbook 2017
  18. 18. The New Consumer Journey Source: Think With Google average 9 apps a day average 10 second attention span 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago. 50%
  19. 19. The mobile journey: from browsing to conversion starts on mobile Of shopping research same-day conversion Mobile research leads to of sales on mobile Advertisers see
  20. 20. App users are your best mobile shoppers more time in app than mobile web Mobile users spend better than mobile websites Mobile apps convert higher than mobile web visitors AOV from app users is
  21. 21. Create pervasive & accessible mobile content Rich Media Push Livestreaming Video Messenger Native Advertising Content Marketing
  22. 22. 74% New tactics for Marketers Source: RetailMeNot Back to School Insights Guide – August 2017 Facebook Live 60% Instagram Stories 55% Snapchat 39% Vloggers 34% Influencers
  23. 23. Be Consistent
  24. 24. Make a List and Check it Twice Enterprise Webinar Series
  25. 25. #1 | Do some self-reflection
  26. 26. #1 | Do some self-reflection
  27. 27. #1 | Do some self-reflection
  28. 28. #1 | Do some self-reflection
  29. 29. #1 | Do some self-reflection ● ● ●
  30. 30. #1 | Do some self-reflection ● ● ●
  31. 31. #1 | Do some self-reflection ● ● ●
  32. 32. #1 | Do some self-reflection ● ● ●
  33. 33. #1 | Do some self-reflection
  34. 34. #1 | Do some self-reflection
  35. 35. #1 | Do some self-reflection
  36. 36. #2 | Focus on Content
  37. 37. #2 | Focus on Content
  38. 38. #2 | Focus on Content
  39. 39. #2 | Focus on Content
  40. 40. #2 | Focus on Content
  41. 41. #2 | Focus on Content ● ●
  42. 42. #2 | Focus on Content ● ●
  43. 43. #3 | Smooth the Customer Journey
  44. 44. #3 | Smooth the Customer Journey
  45. 45. APP + thousands of networks WEB BROWSERS
  46. 46. Product Marketing PerformanceEngineering
  47. 47. Unify the customer journey throughout Marketing Unified User Experience Unified AttributionUsers
  48. 48. #3 | Smooth the Customer Journey ●
  49. 49. #3 | Smooth the Customer Journey ● ●
  50. 50. #3 | Smooth the Customer Journey ● ● ●
  51. 51. Deep Linked ContentTargeted Journey for App UserFB Post
  52. 52. Deep Linked ContentTargeted Journey for App UserFB Post FB Post
  53. 53. Win the holidays across channels
  54. 54. Mada Seghete mada@branch.io Vivian Chang vivian@rmn.com Q&A

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