Sam McKelvie, Head of Mobile Strategy, Mobile Commons Twitter Handle: @Sam_McKelvie Whether your organization’s mission is to educate, empower, or encourage positive behavior, text messaging is a proven effective medium to reach people regardless of preferred social media, access to smart phones, or the digital divide. In this session, we’ll discuss how you can use text messaging to best communicate with the populations that your non-profit serves.

1. Marrying
Mobile with
Social
Sam McKelvie
Head of Mobile Strategy
Mobile Commons
@sam_mckelvie

2. WHY TEXT MESSAGING?

3. Why Text Messaging
• 97% of mobile phones are text enabled
• 99% of text messages are read

4. Why Text Messaging

5. Why Text Messaging
In an A/B test, supporters
that received an SMS
reminder were 77%
more likely to donate
online.

6. Why Text Messaging
NARAL found that people on their SMS
list were twice as likely to be donors.
• Higher frequency of engagement
• More opportunities to donate
• More informed and dedicated
supporters

7. Why Text Messaging
The action rate of Brady’s
SMS list is 25X higher
than email.
The Brady Campaign

8. HOW DO ORGANIZATIONS
USE TEXT MESSAGING?
• Getting Started
• SMS in Programs
• SMS To Engage Supporters

9. Getting Started
• Identify program needs and find the
right provider
• Start building SMS campaigns that
will grow a list

10. Getting Started

11. Let’s Try it!!
Text PDF
to 662266
Text
SOCIAL
to 662266
Reply STOP to quit. Message&Data rates apply

12. Incorporating SMS in to your Programs
Text messaging can help your
organization engage the populations
you serve by:
• Giving people educational
information and tips
• Helping people find resources
close to them
• Getting people the right
message
at the right time
• Helping people get the right
answers

13. Engaging Supporters With Text
• Event Invitations & RSVPs
• Updates & Awareness
• Donation Asks
• Polls, Quizzes & Contests
• Share Experiences
• Ask to make Phone Calls
• Collect Petition Signatures
• Share Content with Friends
• MMS – Picture & Video messages
Action comes from regular, varied conversations
that move supporters up the ladder of
engagement.

14. MARRYING MOBILE AND
SOCIAL
A symbiotic relationship of mutual
promotion

15. Promoting Mobile Campaigns on Social

16. Promoting Mobile Campaigns on Social

17. Promoting Mobile Campaigns on Social

18. Promoting Mobile Campaigns on Social

19. Promoting Mobile Campaigns on Social

20. Promoting Mobile Campaigns on Social
Best Practices:
• Make keywords real, clear words
• Capitalize keywords in CTAs
• Include CTAs in sharable images AND
copy of tweets or status updates
• Give people an action to take or a reason
to join your mobile campaign
• Create a buzz – build your list
everywhere

21. Build your List Everywhere
RI4A

22. Build your List Everywhere
RI4A

23. Promoting Social Campaigns on Mobile

24. Promoting Social Campaigns on Mobile

25. Promoting Social Campaigns on Mobile

26. Promoting Social Campaigns on Mobile

27. Promoting Social Campaigns on Mobile

28. THANK YOU!
Sam McKelvie
sam@mobilecommons.com
@sam_mckelvie