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Add Macaroni:  Non-Traditional Uses for Traditional Keyword Tools <ul><li>Advanced Keyword Research Tools </li></ul><ul><l...
ESTIMATE LOCAL SEARCH VOLUME WITH GOOGLE KEYWORD TOOL, INSIGHTS FOR SEARCH AND CENSUS DATA
Why Estimate Local Search Demand? <ul><li>Small Businesses only interested in opportunity within a certain mile-radius </l...
The Tools http://factfinder.census.gov/servlet/SAFFPopulation http://www.google.com/insights/search
Forecast Local Opportunity In only four steps…
1. Use Census Data to Find  Population % Relative to Country
2. Estimate Local Search Volume Based on Population
3. Understand Local Variations in Search Demand with Google Insights
4. Calculate Volume
UNDERSTANDING ORGANIC KEYWORD OPPORTUNITY BY BUILDING A POOR MAN’S SEO X RAY WITH SEMRUSH
Why Understand Organic Keyword Opportunity?  <ul><li>Increase share of voice against competitors </li></ul><ul><li>Target ...
BrightEdge SEO XRay http://www.brightedge.com
The Tools http://www.semrush.com
Quickly Identify Potential Keyword Targets In two basic steps…
1. Port SEMRush Organic Data into Excel and Name Position Range
2. VLOOKUP Rankings to Find Potential Keyword Targets
FORECASTING MOBILE OPPORTUNITIES  WITH GOOGLE KEYWORD TOOL, GOOGLE WEBMASTER TOOLS AND ANALYTICS
Why Target Mobile Searchers? <ul><li>More mobile devices activated today than there are babies being born </li></ul><ul><l...
The Tools https://adwords.google.com/select/KeywordToolExternal http://www.google.com/webmasters/
Demonstrate Mobile Opportunity <ul><li>Find keywords that have as much or more volume in mobile search than they have in d...
Assess Mobile Opportunity in Excel
Add Macaroni <ul><li>Find city-level demand  using US Census data, Google Insights for Search and the Google Keyword Tool ...
Bryson Meunier Director, Content Solutions Resolution Media [email_address] Twitter: @brysonmeunier http://www.brysonmeuni...
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Smx advanced keyword research tools

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Smx advanced keyword research tools

  1. 2. Add Macaroni: Non-Traditional Uses for Traditional Keyword Tools <ul><li>Advanced Keyword Research Tools </li></ul><ul><li>Bryson Meunier </li></ul><ul><li>Director, Content Solutions </li></ul><ul><li>Resolution Media </li></ul><ul><li>@brysonmeunier </li></ul>
  2. 3. ESTIMATE LOCAL SEARCH VOLUME WITH GOOGLE KEYWORD TOOL, INSIGHTS FOR SEARCH AND CENSUS DATA
  3. 4. Why Estimate Local Search Demand? <ul><li>Small Businesses only interested in opportunity within a certain mile-radius </li></ul><ul><li>Big business with local presence needs to assign resources based on demand </li></ul><ul><li>Google Keyword Tool or Traffic Estimator does not give search volume by DMA or City </li></ul>
  4. 5. The Tools http://factfinder.census.gov/servlet/SAFFPopulation http://www.google.com/insights/search
  5. 6. Forecast Local Opportunity In only four steps…
  6. 7. 1. Use Census Data to Find Population % Relative to Country
  7. 8. 2. Estimate Local Search Volume Based on Population
  8. 9. 3. Understand Local Variations in Search Demand with Google Insights
  9. 10. 4. Calculate Volume
  10. 11. UNDERSTANDING ORGANIC KEYWORD OPPORTUNITY BY BUILDING A POOR MAN’S SEO X RAY WITH SEMRUSH
  11. 12. Why Understand Organic Keyword Opportunity? <ul><li>Increase share of voice against competitors </li></ul><ul><li>Target most qualified keywords and increase revenue from search </li></ul>
  12. 13. BrightEdge SEO XRay http://www.brightedge.com
  13. 14. The Tools http://www.semrush.com
  14. 15. Quickly Identify Potential Keyword Targets In two basic steps…
  15. 16. 1. Port SEMRush Organic Data into Excel and Name Position Range
  16. 17. 2. VLOOKUP Rankings to Find Potential Keyword Targets
  17. 18. FORECASTING MOBILE OPPORTUNITIES WITH GOOGLE KEYWORD TOOL, GOOGLE WEBMASTER TOOLS AND ANALYTICS
  18. 19. Why Target Mobile Searchers? <ul><li>More mobile devices activated today than there are babies being born </li></ul><ul><li>Mobile web is growing 8x faster than the desktop did in 1990s </li></ul><ul><li>Mobile will likely eclipse desktop web usage by 2015 (IDC) </li></ul><ul><li>1 in 7 Google queries are from mobile devices; 30% in the restaurant industry </li></ul>Source: Google Webinar: Are You Mobile Ready?, May 3, 2011: http://youtu.be/j-xh-lNpNhs
  19. 20. The Tools https://adwords.google.com/select/KeywordToolExternal http://www.google.com/webmasters/
  20. 21. Demonstrate Mobile Opportunity <ul><li>Find keywords that have as much or more volume in mobile search than they have in desktop search </li></ul><ul><li>Demonstrate that people do search on your target keywords on mobile devices </li></ul><ul><li>Create mobile-focused information architecture for mobile site </li></ul><ul><li>Product research for app development </li></ul><ul><li>Calculate ROI for mobile site development </li></ul>
  21. 22. Assess Mobile Opportunity in Excel
  22. 23. Add Macaroni <ul><li>Find city-level demand using US Census data, Google Insights for Search and the Google Keyword Tool </li></ul><ul><li>Mine competitor keywords with Bright Edge or SEMRush </li></ul><ul><li>Find Mobile Opportunity with Google Keyword Tool, Google Webmaster Tools and Excel </li></ul>
  23. 24. Bryson Meunier Director, Content Solutions Resolution Media [email_address] Twitter: @brysonmeunier http://www.brysonmeunier.com

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