Be the first to like this
You ask a question out loud and get the answer on the screen of your smartphone, tablet or wearable. These digital personal assistants also aim to bring you the information you need even before you ask.
Search engines are getting smarter. Instead of only matching keywords, Google can now extract the meaning and intent behind your queries and combine it with your location, tastes and social connections in an effort to deliver the best results.
We’re in the era of Semantic Search, but what does this mean for brands, marketing and SEO professionals? Is this the end of SERP rankings? How do we move from keyword to conversation and determine searcher intent?
WBS will share their thoughts on the future of search and marketing, and give some recommendations on how to stay ahead of the game.
This talk was presented at ad:tech London on 22/10/2014.