This document outlines key metrics and areas of analysis for web analytics including traffic levels, visitor engagement, geographic information, traffic sources, site usage, and using web analytics for sales. The metrics can be used to assess website buzz, daily trends, technical specifications, campaign measurement, source quality, SEO activities, content performance, and what the website offers visitors. Understanding these analytics can provide additional helpful demographic and psychographic information about users.

1. WEEK 10 Web Analytics

3. Web Analytics

5. Traffic Levels Total # of Visits Assess general “Buzz” of Website Daily trends Unique Visitors

6. Metrics Pages/Visit Bounce Rate Avg. Time on Site % New Visits Engagement Relevance/Usefulness Engagement/Interest Loyalty/Growth

7. Visitors Technical Specs Accessibility and Compatibility for User Experience Mobile Usage Devices and Operating Systems

8. Visitors Geographic Information Segmentation & Campaign Measurement

9. Traffic Sources Traffic Sources Campaign Measurement or Planning Focus your Efforts

10. Traffic Sources Referring Sites Evaluate Source Quality

11. Traffic Sources Common Search Keywords SEO Activities

12. Site Usage Internal Search Activity Evaluate Information Architecture and Design

13. Site Usage Content Performance Popularity Engagement

14. Using Webstats for Sales What does your website really have to offer? Traffic #’s Geographic Segmentation Engagement/Time on Site Recurring Visitors Additional helpful information Psychographic Information Demographic Information Gather through website sign-ups