This proposal is for a radio advertisement for Coca-Cola that will entertain listeners while promoting the brand. The ad will take the form of a funny short story featuring the sounds of lightsabers in a mock Star Wars battle to appeal to its target audience of 12-20 year old middle class males. Legal and ethical considerations were made to avoid offensive content and copyright issues by ensuring the ad will not restrict any groups from listening or cause offense through the material used.

1. Proposal for radio advert
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Working Title: coca cola radio advert
What is it called? This can change if you think of something better later
Product’s Purpose: entertain people while also promoting the brand
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: radio advert
What sort of product is it
Content: it’s a funny advert that has a small story
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audiences: 12-20, male, middle class. This will appeal to them because it’s a starwars and
that is their audience
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Research and Planning: I planed a fight to happen and researched the noises of the light
sabres
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
Legal & Ethical Considerations: there will be no offensive material in the advert, I will not
restrict younger people from listening to it, it wont offend any social groups, there will be
nothing in the advert to be offended about, there could be a copy right but coca cola has
the funds to make a deal with Disney to use their characters.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?