This document summarizes feedback from questions posed to an audience about improvements that could be made to a digipak and advertisement for an indie rock album. From the feedback to question 1, changing the main image to one representing the genre improved the look and appeal to the target audience. Question 2 feedback indicated that insert images worked well but the CD and main images needed changes. For question 3, the audience recommended changing the CD images and repositioning other images, as well as varying the album name font. Feedback to question 4 was that the main image and font style only required minor adjustments. Finally, question 5 suggestions were to enhance drop shadows on text, reposition the Spotify logo, and align the album name font between materials.
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1. 3 R D A N C I L I A R Y D R A F T
F E E D B A C K
E M I L Y C A M P B E L L
2. Q U E S T I O N 1
My first question was in relation to
my main images on both my
digipak and advertisement. From
these responses it is clear that
changing my image from Keeley,
to an image of my artists’
drastically improved the overall
look of my products and appealed
more to my audience, due to the
fact that they represented the Indie
Rock genre better. Though this
image had a major role in
improving my product, there were
still improvements that needed to
be made.
3. Q U E S T I O N 2
Question 2 was simply about the
audience’s opinion of certain conventions
and elements of my digipak. From this
feedback, I’m aware that all of my audience
thought that my insert panel images worked
well and were appealing. Whilst my CD
images needed major improvements and
my main images and font styles only
needed a few changes.
4. Q U E S T I O N 3
Now that I know what worked and
what worked on my digipak, my
audience could then give me
improvements, that they felt would
make my digipak better and more
appealing to them. The main
changes I can make from this
feedback are:
- Change the CD images to another image
that is more conventional to the Indie
Rock genre.
- Move the back cover image to the front
cover and use a different image for my
back cover.
- Change the font of my album name to add
more variation.
5. Q U E S T I O N 4
Like question 2, this question relied
heavily on the opinions of my target
audience. I wanted to know how they
felt about each main convention of
my magazine advertisement, so I
could understand what worked on my
advertisement and what I needed to
improve in order for it to actually
function as a promotion and make
people want to buy the digipak. From
this feedback, I can see that my
image is obviously appealing to the
audience, and I only need to make
minor changes to the font style and
the layout.
6. Q U E S T I O N 5
Similarly to question 3, in question 5 I
asked what the audience thought that
I needed to do to improve my
advertisement, to make it appeal to
my target audience more. Here are
the things I’m going to do to improve:
- Add drop shadows or intensity existing drop
shadows as to make my text stand out and
be more eye catching.
- Change the position of my spotify logo, to
the right of the page. I also plan on
changing the logo to maybe the apple
music logo, which is a mode of
downloading music, rather than streaming it
like spotify.
- Change the font of my album name to the
same font that I change it to on my digipak.
