- The audience provided feedback on the student's music video and print productions through questionnaires. - For the music video, the audience suggested shortening the drug exchange scene and using more black and white color filters. - For the digipak, the audience preferred the pinkish, textured design and thought the magazine ad logos were too large. - Based on this feedback, the student made changes like shortening the drug scene, adding more black and white filters, reducing logo sizes, and linking designs between productions. - In the future, the student would gather audience feedback earlier in the design process and use more paper questionnaires.

1. Audience feedback:
Music Video:
For the audience feedback for the first draft of my music video, I had an initial screening and a
questionnaire specifically designed asking people about the most questionable aspects of the video.
This was done within college hours, making sure that the majority of people whom filled out my
questionnaire were the age of my target audience.
The main area to pick upon when looking at my audience feedback was that of the editing for the
transaction of the drug exchange. The majority commented that less of a transaction was needed
therefore, in response this was shortened by cutting out a number of repeated shots. Another
controversial area was which colour scheme to use. From my results the majority of my audience
wanted more shots covered by the black and white colour filter. This also came about with other
feedback such as the use of either a red or blue filter to add meaning to the shots.
Digipak & Magazine Ad:
For audience feedback on my print productions, I designed a handwritten questionnaire asking my
target audience on areas which I was uncertain about. The most important question I asked was
about the internal panels of my digipak design, as I couldn’t decide which colour scheme was the
most effective. From this, my audience feedback revealed that the pinkish, textured image was the
most suited for my digipak design as this resembled blood, creating intertextual references with
themes within my music video production. Apart from this, feedback on my digipak there wasn’t
much to change as my audience believed that the editing used was suitable for both the purpose
and style of my production. However, on my magazine article there was a fair amount to improve
on. The predominant thing to be changed was the sizing of my logos and also making sure the media
platforms used, were associated with the Indie Pop genre of my band. Feedback also suggested for
me to include possible quotes and ratings for my album from suitable media publishers, such as
music magazines.

2. The changes that resulted from my audience feedback:
Music Video:
In the second edit of my music video production, I reduced the number of transactions in the drug
exchange in response to the audience feedback I received. Having had the suggestion to place the
black and white colour filter used over more shots, this was done, providing greater consistency in
my production. This is so as every chorus is monochromatic, this being due to the past tense lyrics of
‘I took your love last night’ being represented by an aging effect. One specific example of this change
is the last chorus, having changed the colour scheme after the young girl is seen to be talking drugs. I
found this change not only to be effective due to its consistency with the lyrics but also due to the
monochromatic effect suggesting the negative effect the past drug taking scene has on the girl with
black symbolising death and disease.
I believe having made this crucial change to my production that it now follows a greater narrative
structure with added consistency to the storyline. The changes can be seen below, via the two
youtube links:
https://www.youtube.com/watch?v=6rgtuy-9TYU
https://www.youtube.com/watch?v=ia_VbEz92tY
Digipak & Magazine Ad:
Because the print production tasks were created after my audience research task on the music video
production, this influenced and inspired me into what I perceived my audience would like. If I were
to do this again, I would create a questionnaire or survey on my print productions to find out what
design my audience would like to see. However in response to my audience feedback, I reduced the
size of the logos on my magazine ad and also did research into Indie Pop media platforms – changing
my original recording company. I additionally changed the colour scheme in order to create
intertexual references with the interchangeable colour scheme within my music video. A light trail
effect was further added to the image, replicating the effect on the cover of my digipak design. I feel
this was an effective decision as there is now a stronger link between my print productions, just like
real world media products.

3. What would I do differently?
When considering my research methods into my advanced portfolio, I choose predominately to use
questionnaires both online and physically. I felt these were effective methods in gaining audience
feedback as I was able to target them at specifically at a teenage audience through publications
within my college and on online media platforms such as Facebook. This also allowed me to ask both
quantitative questions, so that I was able to generate extract answers, but also qualitative questions
allowing me to receive answers open to interpretation. However, the only problem with my research
methods was that having an online survey didn’t enable me to observe individuals responses,
leading to some questionnaires revealing bizarre results which had to be removed, reducing my
audience feedback sample size. Looking back, I would have done some things differently. For a first, I
would have gathered audience research into what my identified audience would’ve liked to have
seen as the design for my print production tasks before I started the design process. Also, in
hindsight I would have produced more paper questionnaires, as these provided the more valid and
genuine responses in opposition to the digital questionnaire I sent out via the media platform,
Survey Monkey.